Spearheading digital projects, driving the development of new websites, and designing cutting-edge brand assets and marketing materials. Formulate and executed impactful content marketing ranging from value-driven webinars, compelling blog posts, social media content. Manage the editorial calendar with precision, expertly crafting social messaging to target customers and drive sales growth effectively. Maintain strategic oversight of the marketing budget, actively developing MROI metrics and KPIs to measure the success of key initiatives.Working with CPG, DTC, B2C & B2B.

Pioneered the development and sale of over 200 custom-made marketing and content concepts and translated ideas into revenue. Engineered content calendars and personally crafted over 400 articles, significantly amplifying site traffic and establishing a robust online presence.Amplified readership to surpass 50k by strategically leveraging SEO, identifying and capitalizing on key content opportunities. Actively participated in brand activations, industry conferences, and product launches, playing a pivotal role in elevating brand awareness and fostering valuable connections.Expertly sourced and nurtured key relationships, serving as the driving force behind all successful business partnerships. Tracked industry trends meticulously to formulate a strategic sales plan and identify potential sales opportunities, ensuring sustained business growth.

Content planning, scripting, and research, and recording episodes with attention to technical details. Post-recording, editing responsibilities, incorporating enhancements, and overseeing the promotion of episodes through various channels. Coordination with guests, scheduling, and contributing to branding and marketing efforts are integral to the position. Monitors analytics and listener feedback, adapting content strategies for ongoing improvement.

Sherita has graced the screens of over 50 commercial ads for renowned brands such as Lancôme, Chevrolet, and Bank of America. She’s also made appearances on morning shows, expertly moderated corporate panels on subjects ranging from business mindset to topics like sustainability, diversity, equity, and inclusion (DEI), as well as environmental, social, and governance (ESG) practices.

The busy woman's guide to food fashion, finance and travel. My lifestyle site is a resource that provides style guides, recipes and cooking tip along with personal finance advice. The goal is to inspire women to stay stylish, eat well, and save money & time in their lives.Create content and write engaging blog posts within beauty, style, travel, and personal finance verticalsPartner and collaborate with brands on an ongoing basis in campaigns to increase mt brand’s awareness Creative Direct, shoot and edit branded content for my blog and social channels Post daily on Instagram and Stories while creating content for Live and IGTV to grow my online communityPlan and manage site’s editorial and social calendarsEdit photos, videos and curate content for all social channelsManage a team consisting of copy editor and email marketing assistant

The American Australian Association is an international nonprofit whose mission is to strengthen ties between Australia and the United States. Founded in 1948 in New York City, the Association has provided an important forum for exchange between business and political leaders for over 60 years. The Association holds an annual Benefit Dinner with 500+ attendees, which raises proceeds for the Education Fund. The Education Fund is the largest source of privately funded educational Fellowships between the United States and Australia. Since its launch in 2002, the Education Fund has granted awards to more than 200 Fellows, totaling over $5 million. Finance • Creates annual $1mm overhead budget, monitor progress and review all financial plans • Update and implement all necessary business policies and accounting practices• Prepares quarterly financial forecasts for Executive Board Review• Reconciles $11mm investment accounts and compiles all reporting for Finance Committee • Coordinate, analyze and reports the financial performance to Management and Board Accounting • Process over 500 A/R and A/P transactions each month• Reconciles all Bank and Investment fund accounts • Enter all closing and adjusting entries as of month end • Assist accountants with YE audit Operations • Overseas all capital purchases of office furniture, construction and alterations• Maintains Association’s archives and storage• Updates office instructions, policy manuals, staff letters of employment• Responsible for all corporate and human resource activities including employee benefits, retirement plans, corporate insurance and related activities