Sherleen Wang Email & Phone Number

New York, NY, US

New York, NY, US

- Drove overall consumer experience and strategy from a mobile-first perspective, transforming the app into a key acquisition channel and the most engaged platform with the highest lifetime value (LTV) among users.- Focused on driving growth by establishing App Store Optimization (ASO) strategies, enhancing native sign-up and onboarding processes, and.

New York, NY, US

- Established the mobile app product foundation, overseeing expansion and adoption through a continuous improvement approach and the development of an experimentation framework and product analytics.- Created an overarching consumer strategy, enhancing digital experiences across engagement and retention features, including browse-to-purchase.

Sydney, NSW, AU

Worked closely with digital business and technology to define the vision and help influence asset strategy and drive iterative product roadmaps for sustainable web and mobile solutions. Responsible in delivering business value of projects covering Security & Fraud, Infrastructure Resiliency, Risk & Compliance, Accessibility, Efficiency, Complaints.

Sydney, NSW, AU

On-boarded and led co-located, agile scrum teams in complete software development lifecycle. Owned the product backlog, roadmap, go-to-market strategy and release of continuous improvement and development (CI/CD) opportunities from Group-wide stakeholders for the CommBank App. Established the strategic purpose, ways of working, engagement framework and.

Sydney, NSW, AU

• Part of a small team working on strategy development across all of the Business & Private Banking functions, relevant product lines and distribution channels, with a focus to help the business to achieve three to five.
• Segment and product strategy
• Competitor intelligence
• Market attractiveness and competitive positioning
• Customer value propositions
• Design of future state customer experience (design thinking workshops)

Sydney, NSW, AU

• Supported end-to-end strategy through to execution for driving customer adoption of our world-leading everyday banking self-service technologies, focusing on NetBank and the CommBank App.
• Planned, executed on multi-channel approach of ATL/BLT marketing campaigns, using a combination of data analytics and customer insights to most effectively change the behaviour of identified target segments.

Sydney, NSW, AU

• Experienced front line customer sales & services including the coverage of branches, and working with direct banking channels to identify firsthand friction and pain points for customers and employees.
• Used comprehensive customer insights and compiled data analysis to present opportunities for customer experience and business process uplift.

Sydney, NSW, AU

• Developed performance dashboard to improve the efficiency of social media campaign measurement. Responsible for qualitative and quantitative reporting of metrics to prioritised stakeholders.
• Contributed to the strategic mapping of social media engagement & brand strategy, including working with core platforms i.e. Twitter, LinkedIn, Facebook, Instagram, and analysed opportunities with emerging media i.e..

Sydney, NSW, AU

Part of the early inception of Think Inc, a community with the mission to introduce global ideas, facilitate conversations and bring intellectual discussions to Australia. Responsible in driving the first ever event and managed all PR activities for bringing world’s renowned theoretical physicists, professor and author, Dr. Michio Kaku to Australia.

Spring Semester Exchange, Grande École, Business Administration And Management, Master

Bachelor Of Commerce, Bachelor Of Arts, Double Degree, Marketing | International Business | Psychology | Media, Culture & Technology