Sherlene Lee Email & Phone Number

Selangor, Malaysia

Malaysia

- Establish, develop, and maintain positive and sustainable brand positioning and business model.- Projecting expected sales volume for existing and new customers.- Implement sales programs by developing growth strategies and action plans.- Retains sales volume, product mix, and selling price by keeping up with current supply and demand, changing trends, economic indicators, and competitor profiling.- Identifying and mapping business strengths, weaknesses, opportunities, and threats which aligned with target customers' needs with surging client base.- Managing strategic relationship with key accounts with a long-term perspective as well as growing and expansion of market share.- Customer relationship management.- Leading the sales team by setting individual sales key performance indicators with achievable action plans.- Establish sales objectives by forecasting and facilitating annual sales quota.- Perform market intelligence to understand the various targeted sectors.- Coordination with products and operational team on pricing and space sourcing with carriers and airlines.- Supervise and provide adequate guidance to the sales team by driving and leading the sales team to attain designated sales targets.- Aligning organizational objectives with Regional Sales Director on targeted market and directions.- 与业务VP共同制定分公司的年度战略规划、年度工作计划，拆分分公司的经营目标并贯彻执行。- 负责市场开拓、渠道建设、客户维护、结合实际及时调整经营策略。- 负责健全分公司管理制度和流程体系，并监督检查各项管理制度和流程的执行。- 负责处理分公司日常管理和对权限内重大问题做出决策：包括运价采购/供应商的管理/客户开拓与维护/客服操作的管理等。- 负责建立并维护与供应商的战略合作伙伴关系，并不断开发优质供应商。- 负责建设管理团队，选拔和培训、激励中层管理人员，营造良好的企业文化氛围，加强员工队伍建设，树立企业形象。- 完成上级交办的其他事项工作。

Malaysia

- To execute the trade strategy / Key Performance Index (KPI) assigned by Chief Trade Officer (CTO) / Line Management.- Manage all sales activities if the group's international trade within the ports of the countries responsible.- Monitoring of daily bookings to ensure agents/offices achieving the weekly space allocation set by Line Management.- To develop customer profile with all locations in the country assigned with diversified cargoes profile to attain the target of market share / revenue / weekly lifting.- To compile market information from each branch in the country and reporting of market competitors' activities in new services, pricing strategies, service loading factor, and any other business cooperation ideas.- Managing and maximizing sales performance including lifting, revenue, quality, business improvement for international routes. - Developing productive business relationship with our overseas clients, review sales process, update policy and procedure. - Create or update standard operating procedure (P3W) to ensure the sustainability of the business process and performance. - Engage and collaborate with all the team to improve the effectivity and efficiency of the Liner Business International.

Malaysia

Trade Manager for East Mediterranean, Black Sea, and Red Sea.Conduct market intelligence and to identify business opportunities, optimizing market presence and market share for respective trade lanes.Keeping pace of industrial updates, competitors’ action, market information. Perform regular trade meetings alongside constant communication and ensure relevant information is relayed to associates, alliances, and stakeholders.Intermediary in initiating sturdy relationship with Head office and Regional principal / liner conglomerates in defining domestic prevailing freight level, market utilization and capacity, annual budgeting, ad hoc requirements, etc.Responsible for cargo nominations, forecasting, allocations, transfers and rollovers designated by adequate jurisdiction. Generate judicious and timely commercial reports for local management and Principal office on daily, weekly, monthly basis.Handling respective key accounts in retaining current profile while streaming and exploring for future prospects and potentials.Adaptable to the robust business setting.

Malaysia

Completed two-years CMA CGM Malaysia's Effective Leadership Program 2018/2019.Part of the Australian National Line (ANL) Malaysia Team wef 1st Jan 2020.✓ Trade Management – Central Sales for North Europe, Baltic, Red Sea, and Cross Trade ✓ Leading a vibrant team of 4: -Mediterranean (1 headcount) -ANL - Oceania (3 headcounts) ✓ Vessel and allocation management ✓ Weekly Market Forecast and weekly Teleconference ✓ Agency Lifting Performance Report ✓ Monthly Lifting Performance Report ✓ Presentations ✓ Annual Budgeting Report ✓ Performance Management ✓ Vessel Profile ✓ Customer Relationship Management ✓ Weekly Sales Planner and weekly sales Dairy Report ✓ Malaysia Point-of-Entry for ShipFin Finance Product – Value-added service ✓ Complaint Management ✓ Outstation traveling – Within and beyond Malaysia

Malaysia

First time experience as Outside Sales Executive with 'Hunter' nature. Defined a more in-depth interest in this industry.

Doctor Of Business Administration (D.B.A.)

‘When you reach for the stars, you are reaching for the farthest thing out there...’ - Vera Nazarian In my own definition, Doctor.

Master Of Business Administration - Mba, Business Administration And Management, General, Distinction

Activities and Societies: Lead of Logistics - Coventry-Inti MBA Club Cohort 2019/2020

Bachelor Of Commerce - Bcom, Marketing/Marketing Management, General

Foundation Degree, Applied Finance And Marketing