Sherlyn K. Email & Phone Number

Singapore

Marketing team’s head of department in UFC Gym; HQ OfficeCampaign management: Produce and manage long term campaigns and measurement plans which includes budgets, execution plans, reports.Strategy planning: Develop and plan long term strategies for brand for online and offline marketing platforms.Art direction: Direct designers on artwork and video production based on current and upcoming campaigns and work closely with them to provide feedback and guidance when neededCollaterals delivery: Edit, approve and ensure content received are aligned with campaigns objective and messaging. Social media marketing: Manage organic and paid content, schedules and analysis of social media effortsCRM management on Marketing efforts.Event management: Organise and oversee branding events such as, UFC Fight Night 2019 and Legacy 2019 and achieved objectives set per eventLead Generation: Achieved quarter per annum target of lead enquiries Team management: Assign and oversee tasks to team members, provide team members with on-boarding training and performance reviews, designed tools and implemented key process to increase productivity within the team

Singapore

Campaign management: Managed long term marketing plans, campaigns, budgets and reportsStrategy planning: Develop and plan long term, end-to-end strategies for brand on online and offline marketing platformsRelationship management: Oversaw collaborative corporate projects with external clients such as Ascott and SCDF, and external marketing agencies to ensure key company objectives are metSocial media management: Social media marketing for Visionbody and its subsidiary, VisionGym and Alpha BodytecTrade show management: Organised, oversaw and executed fitness trade-shows in Thailand, South Korea, Japan and The Philippines Collaterals delivery: Write, edited, approved, and conceptualised social media and marketing content (both copy and design) for regional partners to ensure consistency Product development: Involved in product development and brand launch of Alpha Bodytec’s Active Wearable technology and product launches regionallyKey achievements: Product was nominated and won best EMS technology in Japan 2018, assisted in the expansion of brand in Thailand, The Philippines, Japan, Korea and Australia within 2 years

Singapore

Content creation for third-party websitesUpdated content and creative assets to ensure relevance of HDB websites Conceptualised story angles and created lifestyle pieces for monthly newsletter

To educate and enhance children's foundation in their vocal and written skillsAssist to plan classes for different age groups and partake in the related activities activities (Arts & Crafts, Story Writing, Drama) Developed communication, vocabulary, grammar and creative skills

Bachelor’S Degree, Professional Communication

Distinction achieved in Advertising Professional Practice 1 Good credits achieved in Communications Debates and Approaches, Asian Cyber.

Diploma In Communication And Information Design

Activities and Societies: The Republican Post: Campus publication produced by Republic Polytechnic’s Mass Communication students. Pitched.

O-Level