Sherlyn Goh Email & Phone Number

Singapore

Singapore

Transmission is a full-service B2B marketing agency delivering solutions for world-class customer experiences – with an eye toward the future.Consult across demand gen, lead acquisition, media activation, and inside sales, helping clients increase marketing influenced pipeline, ROAS, ROI. Client portfolio includes Salesforce, Cloudflare, Splunk, Intel. Harness martech and marketing automation tools to derive audience intelligence, orchestrate customer journeys, and attribute performance. Work closely with senior management to drive business development and pitching.

Singapore

Drove marketing outcomes for clients across performance media, CDP, CRM, martech, analytics, and data consulting and implementation. Part of the team that won Overall Agency of the Year 2023 (Gold) at Marketing Magazine's AOTY awards.

Singapore

Triple-hatted in account management, strategy, and media. Was the client lead responsible for driving marketing solutions for MNCs and mid-market enterprises, and growing a portfolio of >$1M annual revenue. Devised data-driven strategies and user journeys, conducted omni-channel audits, led day-to-day delivery of acquisition and brand campaigns, planned and executed media and marketing automation campaigns, and developed new business proposals and scope.Highlights:• Launched Teleflex’s medtech products across 10 APAC markets and 3 BUs, involving go-to-market strategy, awareness and demand-gen campaigns, interactive websites; exceeded traffic KPI by 3x with $160K media budget• Rolled out ESET’s global rebrand, managed creative assets production, executed demand-gen media buy to promote cybersecurity solution; reduced CPC by 32% and exceeded traffic KPI by 5x• Consulted on brand, marketing, creative, and customer journeys for Phillip Nova to boost investment account openings• Led 4 client servicing and marketing managers/executives across accounts; line manager of a senior executive• Grew account revenue by 7x within half a year of acquiring a Fortune 500 B2B tech client (from 90k in 2021 to 610k in 2022), and expanded scope of services from Singapore to the region and across multiple BUs• Led and won new business pitches including Mercedes-Benz AG, ENGIE, ESET, Medtronic; win rate: 71%• Designed and implemented systems to increase agency's operational efficiency and profitability, including revenue tracker and sales forecast, rate cards, briefing documents, traffic and project management softwareClients:• B2B: ENGIE, Acentrik by Mercedes-Benz AG, Teleflex, ESET, Medtronic• B2C: Phillip Nova (formerly Phillip Futures), Entrepreneur FirstAwards:• Marketing Magazine Independent Agency of the Year 2022 (Bronze)• Marketing Magazine Consultant of the Year 2021 (Bronze, Local Hero)• Marketing Magazine Full Service Agency of the Year 2021 (Bronze)

Singapore

Singapore

Singapore

Delivered marketing and creative campaigns, physical and virtual events for B2B tech giants. Responsible for managing client relationships, marketing programmes, timelines, and budgets. Also stepped up as social listening analyst, mining insights across platforms to optimise campaign performance and keep teams up to speed on industry news. Drove internal marketing and PR within MOI’s APAC Growth team to generate leads and engage clients via social, eDMs, blogs, media relations, and awards.Highlights:• Launched GrabInsure critical illness product; exceeded MAU target by 194% and achieved 85% push notification open rate; won MARKies Awards for ‘Most Creative - Specific Audience’• Launched GrabFinance brand and SME loans product in SG, MY, TH, PH; achieved 1.5M unique reach online• Managed digital brand refresh campaign and event for Fujifilm; exceeded KPI by 35% with 86% of media budget• Managed lead-gen campaign and created social content; generated 2.6K contacts for Google Cloud at SFF as Gold Sponsor• Supported and won 7 new business pitches including Grab and Atome; win rate: 78%• Conferred New Employee of the Year Award in recognition of performanceB2B Tech Clients:• Google Cloud, Grab Financial Group, Meta for Business, ENGIE, Fujifilm (formerly Fuji Xerox), Alibaba CloudAwards:• MARKies Awards Most Creative 2020 - Specific Audience - GrabInsure (Silver)• Marketing Magazine B2B Agency of the Year 2020 (Gold + Local Hero)• Marketing Magazine B2B Agency of the Year 2019 (Gold)• Marketing Magazine Independent Agency of the Year 2019 (Gold)

Singapore

Built a strong foundation in communications and stakeholder management while helping tech and consumer clients gain share of voice via PR, social, and content marketing. Devised messaging strategy and developed thought leadership content backed by audience and competitor analysis. Managed influencer and press relations, counselled C-suites, and executed events.Highlights:• Launched Prudential’s insurtech programme at SFF, developed social media calendar, promotional content, and videos• Developed communications framework, built thought leadership, secured interviews for Hilton’s CXOs• Drove product communications for Pure Storage and hosted F1 Grand Prix media tour with Mercedes-AMG Petronas• Led festival communications campaign for SG Bicentennial event, as well as social enterprise FestivalForGood officiated by former President Tony Tan which drew 3,000 attendees on single day and 300 news coverage• Supported and won 6 new business pitches including SingPost and Prudential; win rate: 60%• Conferred Employee of the Month Award within first 3 months Clients:• B2B: Pure Storage, ECA International, Mobile Marketing Association• B2C: Hilton, SingPost, Prudential, National University of Singapore• G2C: National Volunteering and Philanthropy Association, Singapore Centre for Social Enterprise (raiSE)Awards:• ICCO APAC Independent Consultancy of the Year 2019 (Winner)• Campaign Southeast Asia Consultancy of the Year 2019 (Bronze)

Singapore

Singapore

Penned my thoughts for lifestyle and art magazines in exchange for free tickets to plays, films, and even cabaret (as well as some cash). Thought I could continue freelance writing on the side, but soon realised that holding a day job in PR often maxed out my headspace for wordsmithing. So, I pay for show tickets now. Was honored to be selected from a competitive pool of applicants to be mentored by Lyn Gardner, former theatre critic at The Guardian, as part of the National Arts Council's and ArtsEquator's Theatre Criticism Training Programme.

Singapore

Cut my teeth on client servicing and put my writing skills to the corporate test, under the mentorship of some of the most solid comms practitioners in the industry. Here, I grew to love agency life, hustling alongside people who inspire and challenge me every day. • Conferred Employee of the Month Award for outstanding performance, a recognition traditionally awarded to full-timers• Led communications campaign for Singapore’s inaugural social enterprise festival (FestivalForGood); managed client and media relations; generated 200+ media and influencer mentions • Created and pitched press releases, interviews, bylines; featured in The Guardian• Managed live social media on-site; prepared decks to support pitches, plans, reporting• Supported 13 accounts, focusing on martech and adtech clients including Outbrain

Singapore

Navigated the narrow back alleys of Neil Street to report in for work at a 130-year-old Peranakan mansion-turned-museum. Learnt loads about heritage and curation, and was inspired by the docents so much so that I'm a docent today (albeit for wildlife). Supported the museum's manager with guest relations, creative collaterals, and historical research. Also lent an extra pair of hands around the house to dust windows, assemble IKEA stools for events, and of course, fetch the daily coffee. • Managed public communications and guest relations• Wrote and designed marketing materials and publicity brochures• Supervised triweekly house tours of up to 40 visitors • Researched and contributed to the conceptualisation of a year exhibition on urban development and heritage conservation

Singapore And San Francisco

Interned for marcomms roles at various non-profits in SG and the US. Grateful for an exposure to global opportunities that allowed me to hone my communication and writing skills early in my career. Was fuelled not so much by the modest stipend, but by a passion to help under-served communities. ‣ Supported the conceptualisation and execution of a nationwide anti-violence campaign in SG, which mobilised >1,300 individuals and community groups‣ Coordinated volunteers, organised events, and developed communications outreach materials that provided support to underprivileged women‣ Liaised with and pitched to journalists, and maintained media contact database ‣ Wrote news articles and blog posts, and managed social media channels ‣ Edited, reviewed design, and distributed anti-bullying youth magazine to schools and retailers‣ Conducted daily media monitoring and press outreach for a high-profile national human rights court case in US ‣ Conducted immigration research and developed reports to support applications of 20 asylum-seekers looking for refuge in US

Bachelor Of Arts (Honours), Arts And Humanities (Writing), Yale-Nus

Had a good run conceptualising and building art across creative non-fiction, social commentary exhibitions, poetry, films, interactive web.

Gce Singapore-Cambridge 'A' Level

Activities and Societies: Science Society, English Drama Club, Girl Guides