• Executed retail marketing activities through segmentation, target and positioning of new product/service offerings• Developed new business opportunities to acquire new tenants and increase customers’ loyalty and traffic• Analysed occupancy rate of various business units to gain insights on financial performance and rental price marketability

• Conducted online marketing campaigns in order to expand customers' wallet share • Monitored market trends and in charge of sourcing out new clothing from various suppliers• Ensured standardization of branding, product lines, and product information across advertisers, agencies, and other demand side partners

• Analyzed sales of financial products to determine the profitability of each product• Created incentive programs to grow wallet share of customers• Assisted in the review of daily reports and managed financial product database

• Proposed feasible solutions and gave recommendations to solve the problems and conflicts occurred in Wilmar’s business units• Remodeled Wilmar’s input system to improve business units productivity• Created new business plans on company’s various business units and operations