1) KOL Collaboration and Activation:-Develop strategic partnerships with relevant brands and KOLs to enhancebrand visibility and reach.-Plan and execute collaborative campaigns and activations to leverage theinfluence and audience of KOLs.-Monitor and analyse the performance of collaborations to optimize futurepartnerships and activations.2) Branding and Content Management-Develop creative concepts and strategies to engage with the target audience-Oversee the brand's visual identity, tone of voice, and messaging to ensurealignment with brand values and objectives.3) Brand Partnership-Create and implement a partnership strategy that aligns with the brand’s goals and vision, identifying potential partners that fit with our target audience.-Work with cross-functional teams to execute co-branded campaigns, product launches, and events that drive awareness and sales.4)Company-wide Product Research and Development (R&D) Involvement:-Collaborate with cross-functional teams to provide marketing insights andconsumer feedback during product R&D.-Participate in brainstorming sessions and market research activities to identifyemerging trends and consumer preferences.-Liaise with R&D and product designers to formulate new products, ensuringthat innovations align with market demands and brand positioning.

Una Brands uses significant growth capital to transform e-commerce brands into a household name. At Una Brands, we acquire category-winning brands with a strong track record, high product quality, and great customer reviews and scale the brand. At Una Brands, I managed a DTC brand under the mothercare category. During my time here, I-Strategised and led the B2B expansion and offline exposure of the brand throughstrategic partnerships, organising offline events, and managing the team to deliverexceptional customer service to increase brand loyalty.-Focused on offline strategy development and serviced our resellers and distributors.-Participated in baby expo for brand awareness to generate offline revenue.-Conducted customer panels to gain customer insight which helps to set the direction forproduct innovation and other product/ operational improvements.

COCOdry is the first blowdry bar in Malaysia that does not provide any haircuts or chemical treatment. At COCOdry, we strive to empower women to feel confident inside out and to build a tight-knit community of women who support and lift each other up.At COCOdry, I-Plan and coordinate all marketing campaigns including in-store and online campaigns as well as CSR initiatives. -Manage mainly brand partnerships and influencer marketing -Manage COCOdry's e-commerce store, online sales and paid advertising on Facebook and Instagram.

Leaderonomics is a portfolio of companies that provide solutions to learning, engagement and leadership development, researched and tailored to your specific needs as a community, an organization, or an individual.Throughout my internship here, I: -Designed corporate training proposals for clients such as Maybank-Designed and formulated social media blueprint for the company -Planned, designed and marketed the Mad Youth Summit event on social media platforms (Facebook, LinkedIn, Instagram, TikTok)-Facilitated corporate training programmes for companies such as British American Tobacco, National Printing Malaysian Limited (PNMB)

-Top 5 team in Malaysia- Successfully constructed an innovative idea and developed a prototype that reduces & eliminates plastic usage for the active consumer division through product innovation.-Planned strategies to achieve seamless, effortless & personalised customer experience for this modern age of Beauty.