Shermaine Foo Email & Phone Number

Shermaine Foo is a Lead, Demand Gen at ResMed at ResMed. They possess expertise in product marketing, management, marketing, marketing strategy, mobile devices and 5 more skills.

Listed skills include Product Marketing, Management, Marketing, Marketing Strategy, and 6 others.

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  Lead, Demand Gen (Emerging Asia)

  Resmed

  Mar 2020 - Present - Singapore

  Go-to-Market• Lead a team to manage strategy in 360 integrated campaigns across digital channels, traditional media, email, web, direct marketing and events to support business priorities.• Relaunch new corporate brand and brand messaging through the development of new awareness campaign for ResMed within Emerging Asia (S.E.A, Hong Kong, Taiwan).• Drive regional campaigns for Sleep Disorder Behavior devices and Respiratory Care products for both B2C and B2B model.• Design… Show more Go-to-Market• Lead a team to manage strategy in 360 integrated campaigns across digital channels, traditional media, email, web, direct marketing and events to support business priorities.• Relaunch new corporate brand and brand messaging through the development of new awareness campaign for ResMed within Emerging Asia (S.E.A, Hong Kong, Taiwan).• Drive regional campaigns for Sleep Disorder Behavior devices and Respiratory Care products for both B2C and B2B model.• Design journey pathway using CRM to help the region accelerate acquisition, speed of conversion and enhance value in retention. • Launch web enhancement program to improve SEO/SEM, UI/UX, content rationalization and customized web pages for B2B and B2C corporate websites.• Develop social media engagement strategies and guidelines for social platforms such as Facebook, Instagram, and Google Search. • Partner with marketing agencies to optimize channel programs, non-digital programs and digital programs across SEM, paid social, programmatic display, and content syndication to deliver performance objectives.• Collaborate with internal Sales, Product Marketing, Regulatory, Legal and other stakeholders for all campaign executions. • Contribute to the planning process for the demand generation budget to maximize program ROI and other KPIs/performance goals.HCP Management• Lead PR strategy development in shaping relationship with HCPs through various educational and KOL out-reach program (medical publications, thought leadership articles).• Build HCP engagement and top of mind recall on brand through focused communication programs to drive partnerships, usage endorsement and recommendation to patients.• Organize B2B webinars to grow leads for healthcare professionals within ResMed Asia.• Community building through clinical demo and training, seminars and partnership. Show less

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  National University Of Singapore

  Bachelor Of Arts