Shermaine Mina Email & Phone Number

Brussels, Be

Brussels, Brussels Region, Belgium

Brussels, Brussels Region, Belgium

PROJECTS:- Value Proposition Developlent (SaaS)- Communication Process (Banking)

Brussels Area, Belgium

PROJECTS:- Value Proposition Development (SaaS)- Brand Positioning (Tech)- Digital Marketing Strategy (Healthcare)- Market potential sizing (Healthcare)- Brand Positioning (Travel)

Brussels Area, Belgium

PROJECTS:- Process transformation - marketing organization restructuring (ICT sector)- Category Manager (FMCG)- Brand Manager (FMCG)- Trade Marketing Manager (FMCG)- Customer Need-Based Segmentation (Automotive)- Development of go-to-market plan (Social secretariat)TRAININGS:- Coaching Skills by The Coaching Square (5 days)- 7 Habits of Highly Effective People (3 days)

Diegem

PROJECTS:- Ecommerce Project Manager (FMCG)- Market Researcher (FMCG)- Digital Marketing Audit (Banking)- Defining the Marketing & Communications Strategy for 2020 (Banking)TRAININGS:- Hubspot Inbound Marketing (Online)- Google Analytics (Online)

Dubai, United Arab Emirates

Accounts: PepsiCo Int'l, Mondelez Int'l, and Reckitt BenckiserRole & Responsibilities:• Proactive management and development of clients to drive revenue growth.• Review and approval of all sales forecasts and analysis of FMCG product re/launch projects prior to client delivery.Achievements:• Exceeded the $1.2 Million revenue target in 2012 and grew the client business of 3 FMCG multi-nationals by 30% from 2011. • Consistent positive client feedback on crisp, consultative and actionable presentation of project results.

Brussels, Belgium & Dubai, United Arab Emirates

Accounts: Procter & Gamble, PepsiCo Int'l, Mondelez Int'l, and Reckitt BenckiserRole & Responsibilities:• Develop new product re/launch sales forecasts, diagnostic reports and present / consult clients on business question.• Support manager on achieving revenue targets through creation of proposals answering client needs.Achievements:• Recognized through the “Nielsen Simply Excellent” award for producing high-quality client deliverables under tight turn-around time.• Reduced inefficient report rework time for the Dubai office from 2 days to a half day through a business process improvement initiative.• Reduced sales forecast reviews to half the time and increased recording accuracy through the creation of a standardized forecasting workbook for the Dubai office.

Brussels, Belgium

Account: Procter & GambleRole & Responsibilities:• Learn and develop new product re/launch sales forecasts and diagnostic reports to be presented by manager.Achievements:• Led a taskforce to simplify client reports and build more impactful deliverables through strong visuals.• Leveraged learnings and resources outside studies’ scope to provide more insightful product launch recommendations.

Brussels, Belgium

Role & Responsibilities:• Led a market-research project that quantitatively and qualitatively identified ways to boost the retail business of the professional hair care line in Belgium.• Achievements:• Graded with “Great Distinction” by Brand Manager.

Manila, Philippines / Copenhagen, Denmark

• Developed a market intelligence project that will set the direction for the country’s sales force on • Surpassed sales targets both in volume and revenue during Sales rotation• Contributed to the improvement in the efficiency and effectiveness of tasks for a leaner customer service process line

Manila, Philippines

- Successfully determined the Philippine’s most preferred European carrier and presented recommendations that will improve the airline’s market share- Directed a study that will improve the effectiveness of Lufthansa’s distribution channels with proposed action plans executed by the airline- Created the benchmarking report of top competitor airlines used in the Lufthansa Regional Conference of the Marketing Managers in Asia

Post-Graduate Masters, Marketing Management, Magna Cum Laude

Achievement: Magna Cum Laude (Great Distinction); Educational Scholarship School Accreditations: #2 Business School in BeNeLux (Financial.

Bachelor Of Science, Major In Business Management; Minor In Enterprise Development, 3.13 / 4.00; Dean'S List 2006-2007

Activities and Societies: Creative Editor, BluePrint Magazine (Business School) Achievement: Dean's List 2006-2007; GPA: 3.13 / 4.00

Exchange Student, International Business, 3.06 / 4.00

Activities and Societies: English Teacher for Nurses, Macau Hospital Achievement: Honor Student; Full Educational Scholarship; GPA: 3.06 /.