David Sherman Email & Phone Number

Stirling, Gb

Edinburgh, Scotland, United Kingdom

Edinburgh, Scotland, United Kingdom

As a copywriter at Ooni, I create engaging and persuasive content that showcases the company's innovative product range and captures the brand identity of the world's leading outdoor pizza oven company.

Stirling, Scotland, United Kingdom

A truly unique and multifaceted role. Turtle Pack sold innovative swimming aids to parents of kids aged 2+. The product range was sold via the company's website, global Amazon stores, and via distributors worldwide.Led on all forms of marketing communications as the company grew from an initial Kickstarter campaign to a global learn-to-swim brand with six figure revenue and a licensing deal with Paramount Global to create and sell Teenage Mutant Ninja Turtles swimming products.Key areas include:- Strategy & Vision- Creative Direction- Campaigns & Events- Business Operations

Stirling

Non-profit organisation running the UK’s only sports business-specific entrepreneurship support agency, as well as hosting over 50 tenant businesses in a managed science park. Responsible for the creation and development of events & marketing activities for both Stirling University Innovation Park and Sporting Chance Initiative - the UK's hub for innovation in sport.Initially joined on a nine-month temporary contract and worked for over four years in a series of roles with increasing responsibilities and scope. (See below for more details)

Stirling, Stirling, United Kingdom

Responsible for the strategic development and operational delivery of the Sports Business Innovation Awards - www.sbia.co.ukThe Awards celebrated the best and brightest that the Scottish Sports Business sector has to offer. Taking place annually, the Awards brought together current businesses, student entrepreneurs, and individuals who have contributed greatly to the world of sport.My role included:- Securing speakers/Lifetime Achievement Award recipients - the 2015 recipient was sports bra inventor Hinda Miller, whilst in 2016 it was Van Phillips, the creator of the running blade for amputee athletes.- Overseeing brand development and delivery via management of contractors.- Liaising with venue staff to create bespoke menus and ensure high standard of event delivery.- Securing corporate sponsorship and liaising with sponsors to ensure their individual objectives are met.- Coordinating AV/media contractors to create a bank of event images and video materials for use online.

Stirling

Responsible for the development and implementation of marketing and communications strategies for Sporting Chance Initiative; the country's hub for innovation in sport.Beginning with The Sports Innovation Challenge (a national competition searching for new entrepreneurial talent) and incorporating even more challenging startup consultancy roles, this position was a truly unique.Editor of "Podium" - an industry newsletter - responsible for its design, construction and delivery to mailing list on a monthly basis. Additionally, creator and producer of "The Business Masterclass" - a video series that highlights the work of Sporting Chance clients and offers entrepreneurial advice and support to a wider audience. Jointly responsible for the delivery, implementation and promotion of the Sports Innovation Challenge - a unique entrepreneurship programme that will create new student & graduate-led sports businesses. Responsible for the branding, communications and social media engagement related to the Challenge.

Stirling

• Marketing Strategy research and development across multiple business sectors and markets.• Management and administration of marketing team budget• Project management of marketing initiatives such as company-wide rebranding, website relaunch and creation of promotional print materials and video content.• Campaign planning, creation and implementation along with post campaign analysis. • On-going external and internal brand management activities.• Extensive copywriting for both print and online media. • Adaptation of technical documents into copy-driven, easily digestible marketing collateral. • SEO-driven website content creation and management through the use of the Concrete5 CMS. • Social media growth and engagement strategy development and implementation. • B2B event, exhibition, and conference planning and attendance.

Stirling

• Assisting with the development and implementation of print advertising campaigns. • Writing copy and sourcing images for the Nick Nairn Cook School website• Development and expansion of Facebook marketing outputs. I personally oversaw the implementation of the brand’s Facebook presence and was responsible for writing and selecting content, communicating with “fans” and planning strategic social network actions.• Implementation and maintenance of Market/Customer Research. I was responsible for writing, distributing and analysing post-purchase market research, the results of which were reported to both the senior management team and Nick himself.• Assisting with the expansion of the Cook School’s retail offering – a role which involved sourcing products, implementing an appropriate pricing strategy, assisting with product photography and reporting back on product testing.• Securing corporate and private class sales through direct marketing and one-to-one communications. I was responsible for gathering customer data and ensuring that the resulting booking was a bespoke, valuable and rewarding experience. • Assisting in the planning and implementation of Cook School outlets at external events such as the BBC Good Food Show or various personal appearances and book signings that Nick attended. These events involved direct PR and sales as well as the management and organisation of a retail offering.• Diary management, answering calls and assisting the General Manager whenever necessary. This also extended to general day-to-day administrative tasks such as taking class bookings, writing recipes, dealing with customer grievances and responding to both press and public enquiries.

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