Sherman Yang Email & Phone Number

Singapore

Singapore

• Digital lead for client solutions across SEAPAC for Cartoon Network and WarnerTV.
• Optimized digital deliverables for regional campaigns across social media and O&O platforms.
• Analysed data using platforms such as Tubular and Synthesio to gather digital insights to strengthen sales pitches and ideate campaigns.
• Market lead for client solutions in Singapore and Australia, supporting the sales teams in their pitches as well as creating branded content such as stop motion videos… Show more
• Market lead for client solutions in Singapore and Australia, supporting the sales teams in their pitches as well as creating branded content such as stop motion videos and original animations for clients.
• Managed on-ground executions for activations in Singapore and Malaysia to drive footfall to client’s mall/shop.

• Lead a team of community managers to produce content and engage audiences via the respective brand’s social media platforms to support the various brand initiatives – Channel 5, oktoSports, CLASS95, GOLD905, 987, ELLE.
• Create unified campaigns across Mediacorp’s digital platforms, leveraging on the multi-brand reach to increase awareness and to drive conversations. (e.g. World Cup 2018, Celebrate 2018, Mediacorp Car Challenge).
• Analyse data using… Show more
• Analyse data using Google’s Doubleclick for Publishers (DFP), Outbrain and Facebook Ad Manager, to optimise digital ads and clickthroughs to ELLE.sg.
• Utilise Adobe Analytics to evaluate ELLE.sg’s reader behaviour using metrics such as Time Spent, Bounce Rate, PV/UV etc.
• Optimise advertorial boosts on Facebook and Instagram to achieve client objectives such as video views, post engagement, click-throughs to advertorial Pageviews, etc.

• Planned and executed integrated marketing campaigns for Channel 5 programmes such as Throwback: Balik Kampong and Faculty – including on-air, print, out-of-home and digital materials.
• Edited media for use as online content to promote TV programmes like Faculty and Meet The MP.
• Conceptualized, proposed and executed events in collaboration with clients such as the SING! gala movie premiere, several food trails in malls as well as roadshows in collaboration with Courts Megastore’s 10th… Show more
• Conceptualized, proposed and executed events in collaboration with clients such as the SING! gala movie premiere, several food trails in malls as well as roadshows in collaboration with Courts Megastore’s 10th.
• Utilised programmes like Stackla and Votigo to aggregate and display user generated content.
• Analysed full social media listening using Radian 6 and Social Studios.

• Planned and executed integrated marketing campaigns for shows like The Final 1 and Celebrate SG50 – including on-air, print, out-of-home and digital materials.
• Managed Channel 5’s digital & social media identity/branding as well as paid digital ad campaigns.
• Filmed and edited videos to be used as digital content to promote TV programmes like Rojak.
• Used CoreMedia content management system to create and curate content on Channel 5’s toggle webpages.
• Oversaw and planned… Show more
• Oversaw and planned radio cross-promotions for all Channel 5 programmes. Show less

• Part of the team that started up the website MeRadio.sg
• Used CoreMedia content management system to create and curate content on MeRadio.sg.
• Generate editorial content for MeRadio.sg (music news, features, album reviews, gig reviews etc.)
• Use Google Analytics to understand user behaviours; including traffic sources, behaviour flow, bounce rate, as well as high performing content.
• Liaise with music labels and local promoters to obtain artiste interviews and concert… Show more
• Liaise with music labels and local promoters to obtain artiste interviews and concert reviews

• Managed the promotions campaign for the Animation Event: Kung Fu Panda which received exceptional ratings
• Assisted in marketing campaigns for programmes such as “The Noose 5” & “The Pupil 2”
• Used the Bedrock content management system to create and curate content on xinmsn.com/5.
• Wrote a guidebook on the usage of the “Bedrock” content management system for future employees
• Created several promotional materials for use on various web portals (e.g. xinmsn, TodayOnline)

Singapore

• Oversaw the recall programme for faulty equipment
• Liaised with regional distributors to co-ordinate product replacements
• Generated excel spreadsheets for company documentation increasing efficiency
• Prepared invoices for outgoing shipments using Oracle systems