- Collaborated with various commercial stakeholders to effectively execute and manage regional marketing strategies to collect new leads and nurture existing leads in the marketing funnel- Supported regional marketing events through on-site event engagement, campaign redemption activities, and marketing leads processing - Created event and campaign-focused marketing materials to drive engagement- Managed marketing inventory through liaising with external agencies, sourcing and procurement, and facilitating logistics shipping delivery to local and regional customers

- Responsible for retail duties including POS, restocking, and customer service- Assisted in workshops conducted by the bakery and fulfilling of customized cake orders