Shermin Teo Email & Phone Number

Singapore

- Manage projects/sub-projects revolving implementation, configuration and integration of omni-retail technologies to improve and enhance retail operations and CRM services.- Collaborate with business users and cross-functional teams on regional and local levels to ensure service delivery of omni-retail projects.- Regional involvement in project UAT.- Utilise SQL and CRM database to troubleshoot and align on KPIs to resolve data gaps in projects.

- Brand.com transformation project lead: Initiated digital makeover for samsonite.com across APAC, implementing UI/UX studies and proposal to improve customer shopping experience, branding and key KPIs such as ATC and CVR.- Product owner of brand.com for Samsonite across APAC leading enhancement projects and digital brand campaigns.- Initiated redefinition of GA4 tagging to improve workflow for metrics analysis.- Conduct consistent A/B testing, data & competitor analysis and UAT to… Show more - Brand.com transformation project lead: Initiated digital makeover for samsonite.com across APAC, implementing UI/UX studies and proposal to improve customer shopping experience, branding and key KPIs such as ATC and CVR.- Product owner of brand.com for Samsonite across APAC leading enhancement projects and digital brand campaigns.- Initiated redefinition of GA4 tagging to improve workflow for metrics analysis.- Conduct consistent A/B testing, data & competitor analysis and UAT to ensure up to date digital experience across all markets.- Support CRM activations on Salesforce and UAT to successfully launch Samsonite Loyalty Program. Show less

- Crafted and executed a sustainable framework for Richemont's internal digital project, DigiMind, to elevate the digital community within the company.- Drive digital education projects by researching and sharing key digital opportunities and competitor activities.- Conduct competitor analysis on the digital landscape across Luxury Fashion, Jewelry and SWMs (Swiss Watch Maisons) brands in SEAO to contribute to potential digital site enhancements and DigiMind content.

- Engage in pricing of SKUs and coordinate B2B deals with key clients to generate additional turnover. - Led the seeding of UK's No.1 body spray brand, Impulse into Singapore.- Collaborated with client and sole distributor Mamabox to strategize offline marketing plan to boost product visibility, ensuring quality of e-Commerce and POSM assets.- Assisted Mamabox to successfully list Horlicks Malties, Impulse and Brylcreem products across various U-Stars and myCK outlets in Singapore.

- Tracked, analysed and evaluate key performance metrics on website and EDMs using Tableau and Google Analytics.- Executed the migration of lovebonito.com/jp from Magento to Storyblok.- Engage in localisation of campaign initiatives for JP according to cultural preferences and weather.- Conducted A/B testing to derive best practices for website operations and EDMs, - Initiated functions on website and EDMs to generate more leads and higher conversion rates.

Singapore

- Collaborated with regional stakeholders to execute digital promotional campaigns across marketplaces during KCPs such as 6.6 and 9.9.- Access seller center on Shopee and Lazada to conduct data analysis of digital metrics and craft promotion mechanics for subsequent campaigns.- Performed creative adaptation of e-marketing banners for campaigns and livestreams across SG, MY, TH.- e-Commerce operational support such as product listings and tracking of digital assets on… Show more - Collaborated with regional stakeholders to execute digital promotional campaigns across marketplaces during KCPs such as 6.6 and 9.9.- Access seller center on Shopee and Lazada to conduct data analysis of digital metrics and craft promotion mechanics for subsequent campaigns.- Performed creative adaptation of e-marketing banners for campaigns and livestreams across SG, MY, TH.- e-Commerce operational support such as product listings and tracking of digital assets on marketplaces.- Processing of overall weekly sales and credit/debit notes to ensure smooth transaction of e-Commerce sales. Show less

Singapore

- Project lead for Settlers Cafe launch, independent management of website creation and social media management. - Led the digital makeover project for 7 cafes to enhance customer experience in light of Covid-19. - Spearheaded EDM (MailChimp) campaigns to drive organic traffic and upsell promotional products.- Events and PR management and digital marketing for Enchanted Cafe.

Singapore

Singapore

Bachelor Of Arts - B.A. Hons, Economics

Women'S Volleyball Varsity Team, Vice-Captain

-1st runner-up in IVP AY18/19 -Champion in SUniG AY19/20 -Champion in IVP AY19/20 -Champion in SUniG AY22/23

Education record

Activities and Societies: Volleyball Team