Pete Sherrah Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Creative lead on IKEA Australia (post pitch-win), Stockland, Tourism Fiji and Tassal. Creative direction, copywriting and art direction.

Sydney, New South Wales, Australia

Creative ideation, art direction, copywriting, production, execution and creative direction for Bacardi, Tourism Fiji, Fiji Airways, Nike, Tassal, Uber Eats, Stockland, ABG Group (Budget Car Rental, AVIS, Apex), Palau Legacy Project, Reckitt Benckiser (Vanish, Finish, Aerogard, Glen20, Mortein) and the United Nations. Working as a senior member of the creative team and agency directly with clients and managing multiple stakeholders, both internally and externally, my role has afforded me the autonomy to create thought-provoking and modern solutions across a diverse range of brand categories. Pitching, copywriting, design, art direction, creative direction, creative strategy, presentation and marketing management. And that's just a Monday.

Sydney, Australia

Creative responses for Mercedes-Benz Vans (X-Class, Vito, V-Class), Spotify, MyState Bank, IPOH (Strand Arcade, QVB), World Vision, Afterpay, Athena Home Loans, Intel and Snackbrands (Natural Chip Co).

Sydney, Australia

3 month contract which saw me concept, art direct, design and finish artwork for the product launch campaign of Google Home Mini in Australia as well as tackle eBay’s response to Amazon launching locally.

Sydney, Australia

Design and art direction services for assignments across multiple Sydney agencies including Mr. Wolf (Jack Daniel’s pitch which was subsequently won), Disciple (SunRice, Subaru), DDB (Westpac) and JWT (Vodafone, Subway, Nestlé, Kellogg’s).

Toronto

Broadcast, print, OOH, digital (static, rich, social) and experiential art direction for Subway, Coca-Cola, Samsung, President’s Choice Financial, Enercare, MLSE (Toronto Maple Leafs) and Axe. Notable responsibilities included:• Ideation and client presentation of campaign brief creative;• Casting, director pitching, location scouting and editing/post-production for broadcast;• Management of OOH, POS and digital roll-out for campaign material, supervising designers and production artists;• Working with a copywriter partner to produce effective advertising, commissioning industry specialists to achieve the best results.

Toronto

Integrated campaign services for Apple Canada. Invited to Apple’s September 2015 workshop in Cupertino to release the iPhone 6s, iPad Pro and Apple Watch in Canada. I worked closely with the US design team to create and customise the marketing mechanics for the multi-product launch across all of Canada (Apple Stores and telco partners i.e. Rogers, Bell, Telus, Best Buy etc).Also provided services for Mastercard, General Motors (North America), Royal Bank of Canada, Sony Pictures and Bayer. Core competencies reflected in the following:• Strategic creation of Canadian GEO campaign mechanics and asset management for campaign artwork including delivery of content (digital and print) according to specifications;• User interface build and update for mobile, tablet and desktop;• Direct communication with client supported by project managers;• Balancing multiple projects to establish delivery priorities and workflow optimisation.

Toronto, Canada

Theatrical advertising, marketing, publicity/promotion and exhibition design for Entertainment One Films. Key accountabilities of this role included:• Executing creative designs to client/creative department/production specifications, performing quality control, pre-flight and pre-press work for all assigned tasks as well as troubleshooting and providing solutions for clients and vendors;• Producing accurate, high-quality work and monitoring projects through all phases of production;• Remaining current on emerging technologies in new media.Other clients included Plan Canada, Scotiabank and Heineken.

Sydney, Australia

This position required me to utilise my best creative knowledge in the design and execution of artwork, including point-of-sale, advertising, DVD/Blu-Ray packaging and online interactive media, relating to the promotion of Roadshow products.Key accountabilities included:• Designing artwork that was innovative, powerful and relevant, in line with best practices, within specified timeframes;• Administration relating to artwork design, including accurate documentation of charges, filing and archiving;• Building positive and lasting relationships with all internal and external stakeholders, ensuring that expectations and progress were communicated regularly, and all print and digital deadlines were met;• Liaising directly with key client contacts as well as marketing teams and label managers with the intention of crafting and evolving the most effective solutions to creative briefs;• Maintaining and actively improving my technical skills in the full range of industry-standard software required to execute creative briefs without restriction, spanning illustration, photo editing, print layout, web design/development, interactive media, UX/UI development, motion graphics, dynamic/static digital media, ad publishing, presentation design and video editing;• Justifying creative concepts to all approval stakeholders and presenting with exceptional judgment and professionalism;• Streamlining current processes in order to maximise available time and uphold brand reputation.

Sydney, Australia

The primary responsibility of this role required me to collaborate with the studio and campaign managers to generate original, creative and engaging responses to client design briefs, from concept to execution.Other responsibilities included:• Maintaining close attention to print and pre-press practices (specifically postcards, posters and mini-magazines), as well as applying comprehensive knowledge of paper stocks, suppliers and environmental print standards;• Developing a variety of online collateral and experiences for the promotion of the Avant Card brand, as well as working directly with clients to reach their digital business objectives. Executions ranged from websites, eNewsletters, mobile-optimised QR landing pages and Google Maps API’s;• Populating and updating both the CMS for the Avant Card website, as well as the Avant Card social media presence;• Managing the Artist Network program, building and maintaining a professional rapport with practicing and emerging Australian artists resulting in national exposure and distribution; and• Creative artworking of supplied design artwork and stock photography with a focus on digital asset management.

Sydney, Australia

I was one of five successful applicants selected to this professional integration program, where I was required to bring my concepting knowledge and design education to assist in the process and development of creative advertising.Responsibilities included:• Researching trends and opportunities for current and prospective clients;• Assisting the strategy and planning department in pitch preparation and competitor analyses;• Liaising between staff and departments to optimise company workflow; and• Brainstorming with art director/copywriter teams for new business workshop/presentation sessions.

Sydney, Australia

This role required me to use my expert knowledge to tutor second year Visual Communication students in the use of Adobe Flash as well as general iOS mechanics during computer lab sessions over a University semester. This position involved mentoring and managing a group of 15-20 tertiary students through software-based activities, assessable exercises, master demonstrations as well as personal tutorials to ensure a high standard of aptitude and performance. I was individually selected for this role while I was also a graduating student.

Sydney, Australia

The main responsibilities of this role involved designing menu layouts and wine list samples from campaign briefs, and modifying artwork for hospitality branding. Execution of successful creative artwork demanded a proven aptitude in the Adobe Creative Suite of applications as well as exceptional communication skills. This position also included liaising directly with clients, suppliers and customers in order to successfully reach a design solution.

Bachelor Of Design, Visual Communication, Honours

Activities and Societies: UTS Ski Club, Graduate Design Committee

Advertising

Higher School Certificate

Activities and Societies: Duke of Edinburgh Award Scheme, Orchestra, St. Vincent de Paul Night Patrol