Sherri Bell Email and Phone Number

Founded Alignment Consulting to provide brand strategy, creative direction, and digital design solutions focused on elevating brand identity and cohesion across digital and print platforms.Developed frameworks and methodologies for brand identity, content creation, and operational efficiencies, setting the foundation for streamlined project execution and impactful client engagements.

Led a comprehensive rebranding initiative, ensuring consistency and flexibility across all channels.Directed the redesign of weil.com and successfully launched an Alumni app, enhancing digital presence.Evaluated and optimized the structure of the creative services team, resulting in elevated work quality and enhanced profile.Implemented operational enhancements to increase efficiencies and responsiveness to client requests.Supervised a team of 9 direct reports, providing mentorship and fostering professional growth.

Conducted a thorough competitive brand audit, analyzing continuity, messaging, and content to assess effectiveness and differentiate strategy in the global marketplace.Extended the core brand identity system to ensure integrity, consistency, and clarity across all engagement points.Collaborated with IT professionals to optimize operations and equipment procurement, resulting in a 60% increase in productivity.Recommended and implemented a restructuring of Creative Services, including training staff and introducing systematic processes.Led the organization and documentation of asset databases to improve efficiency and effectiveness in creative projects.

One to One Interactive, Inc. ~ Consulted on user-interface design and development of web presence for boutique law firm to generate greater market share and visibility.White & Case, LLP ~ Produced award winning Social Responsibility Annual brochure, collateral material and events supporting all marketing initiatives firm wide; Pro Bono projects included re-branding CityParks Foundation, creating programs for NYC parks environmental educational series.DLA Piper, LLP ~ Art Direction of marketing collateral and pitch material for Fortune 500 companies to generate new business.

Executed the firm’s global identity system within 7 weeks; directed and managed print, graphics, identity and information design programs; events and environmental design initiatives; user-interface design.Developed briefs to guide projects; planned, organized, monitored, and controlled all aspects of projects, ensuring engagement, commitment, and risk management; provided ongoing communications support on project status to ensure alignment with firm’s strategy and business goals.Supervised the output of designers, production staff, interactive teams and agencies to ensure accuracy and quality standards are achieved.Launched several micro sites including the first Global Sustainability Initiative committed to Corporate Social Responsibility; New Perimeter a global collaboration of Pro Bono work; Venture Pipeline a portal that works to connect entrepreneurs and venture capitalist.

Art Directed marketing collateral for various financial services products and offerings for internal and external clients.

Created and implemented brand identity for White & Case, a leading global law firm with over 2,000 attorneys in 38 offices in 26 countries positioning the Firm for global growth; provide strategic oversight and execution of the firm’s corporate identity worldwide.Executed the creative strategy, brand and guidelines across all applications including visual identity, print collateral, digital media, signage and all client-facing or marketing-related communications globally.Developed global best practices for visual brand management including implementing project processes, leading brand asset database development and documenting all procedures.Designed and managed the development of a global brochure, pitch and proposal system; winning accounts from competing law firms; re-designed website to showcase key selling messages and to ensure consistent visual and verbal identity.Supervised and trained design, production and web teams; managed resources, tasks, schedules, project scopes; supported and managed budgets, negotiating contracts and agreements, and invoice payment for vendor-related work.