• Research, develop, and communicate strategic marketing plans to assist clients entering the Chinese market• Strategize, plan and coordinate campaigns across social media marketing, SMS marketing and KOL plans for each assigned account including based on the brand story• Help to improve brand awareness in the local market through audience and competitor research• Collect, analyse and generate data reports with comprehensive insights and recommendations, and report to the management… Show more • Research, develop, and communicate strategic marketing plans to assist clients entering the Chinese market• Strategize, plan and coordinate campaigns across social media marketing, SMS marketing and KOL plans for each assigned account including based on the brand story• Help to improve brand awareness in the local market through audience and competitor research• Collect, analyse and generate data reports with comprehensive insights and recommendations, and report to the management and clients on a monthly/quarterly basis• Review and edit marketing materials to ensure high quality content, with consistent use of brand guidelines• Optimize advertising plan monthly to achieve sales growth, based on holiday campaigns and ROI metrics, and achieve sales targets for over 3 months by developing and proposing monthly optimization plans• Collaborate and communicate with external brands for marketing campaigns Show less

• Planned and organized the 2020 BARST annual career fair for 120+ participants on Zoom by inviting employers including GYMVMT, Alberta Recreation and Park Association, Canada Life, and others • Arranged a study abroad information session for prospective UA international students and achieved a 250% increase in interest compared to previous years due to COVID-19 pandemic• Cold called and successfully invited 15 new First Nations community leaders to attend the annual ARPA… Show more • Planned and organized the 2020 BARST annual career fair for 120+ participants on Zoom by inviting employers including GYMVMT, Alberta Recreation and Park Association, Canada Life, and others • Arranged a study abroad information session for prospective UA international students and achieved a 250% increase in interest compared to previous years due to COVID-19 pandemic• Cold called and successfully invited 15 new First Nations community leaders to attend the annual ARPA conference• Designed marketing brochures for UA international summer programs to attract prospective overseas high schools• Conducted post-event evaluations to gather feedback, report outcomes, and make improvements for future events Show less

• Responsible for planning events and executing student events, including UA Student Orientation Day, International Student Welcome, Escaping Room and the Winter Celebration Party, with 450+ guests and 98% satisfaction rate• Created and published WeChat articles and content to increase followers by 56% and gather up to 3000+ views • Planned, created and edited video content using Filmora, After Effects and Photoshop to upload to official UA Instagram and Facebook accounts

• Assisted in budgeting for monthly and yearly marketing plans with the finance department, and took part in strategies to implement marketing, advertising and promotional campaigns• Organized events for resident guests of the hotel, including Night Jogging and Mid-Autumn Festival, and helped organize events for the hotel’s staff members including Employee Appreciation, Birthdays and Kids’ Day• Helped increase $12K in average monthly sales of individual sales manager and exceeding… Show more • Assisted in budgeting for monthly and yearly marketing plans with the finance department, and took part in strategies to implement marketing, advertising and promotional campaigns• Organized events for resident guests of the hotel, including Night Jogging and Mid-Autumn Festival, and helped organize events for the hotel’s staff members including Employee Appreciation, Birthdays and Kids’ Day• Helped increase $12K in average monthly sales of individual sales manager and exceeding revenue goal by 35%.• Analyzed and evaluated the general efficiency of program events and reported to the manager• Full charge of promotion on social media platforms over a one month period to increase 558 followers Show less