Sherri Miller, President of Miller Communications, is a national marketing communications executive who partners with purposeful, growth-minded organizations to expand their mission with excellence. With over 25 years of experience working with multimillion dollar non-profit higher education and corporate media brands, Ms. Miller understands the simple branding principles that drive growth: deeply know your target audience, cost-effectively reach them, and over-deliver on their experience at every touchpoint.

Increased net revenue 64% and grew student population exponentially from 5,899 to 10,250 through five-year Strategic Growth Initiative marketing and strategic communications.Expanded prospective student funnel 300% over five years through national advertising, user experience (UX) website optimizations, search engine optimizations (SEO), direct mail, and public relations. Manage media agencies to achieve 30%, three-year consecutive year-over-year media efficiency improvements and brand awareness expansion to reduce customer acquisition costs.Manage creative and content for marketing campaigns, including pay-per-click, affiliate lead generators, TV, print collateral, direct mail, e-mails, social media, newsletters, radio, outdoor, video, fundraising, and trade support.Created a comprehensive communications program, including targeted e-mails, direct mail, social media, videos, and remarketing campaigns customized and optimized to improve performance.Develop and manage brand strategy and guidelines, including messaging, artwork, photography, and typography, to ensure a compelling, consistent value proposition across all communications.Improved media and human resource efficiencies by 50% while driving growth.Direct an in-house marketing team, including designers, copywriters, editors, media buyer, videographers, social media specialists, website developer, and SEO content developers.Lead qualitative and quantitative research initiatives to drive consumer marketing strategies and optimizations.Managed successful website redesigns and user experience optimizations, improving conversion rates 50%, reducing bounce rates 50%, and improving page engagements 40%.Direct public relations, social media brand awareness, social media engagement, and crisis management communications.Placed faculty experts in national publications including The New York Times, The Washington Post, The Atlanta Journal-Constitution, CNN and other national outlets.

Developed revenue-generating brand strategies for properties including FamilyCLICK internet safety solution, sports marketing, fitness cable distribution and other programs.Generated brand and direct response campaigns including national TV, general advertising,direct mail, website development, and product packaging for internet filtering solution,FamilyCLICK.Created consumer and business to business collateral to support sales team efforts to generatenational distribution partnerships for FamilyCLICK.Managed sports marketing event sponsorships including NASCAR, LPGA and Major LeagueLacrosse.Coordinated ESPN2 on-site and on-air sponsorship messaging for Major League Lacrosse and itsnational and regional sponsors including Bud Light and New Balance.Developed Public Relations awareness campaigns for all projects and properties related toorganization's investments and products.

Advertiser sales marketing development and creative services support within the beauty/fashion, health and lifestyle categories. Managed in-house ad sales marketing creative team to support ad sales revenue goals.Developed client-specific marketing campaigns to generate incremental revenue throughco-branded client promotions.Created sales sponsorship programs targeting the beauty, fashion, packaged goods, home, andfamily product categories.Developed in-magazine branded content promotions to generate incremental advertiserrevenue.Created and managed a PR event partnering with America's Promise and client sponsors to reflectRedbook's support for youth in America.

Generated advertiser sales marketing revenue tied to custom TV advertiser sponsorshipcampaigns.Develop co-branded annual sponsorship campaigns featuring network programs and advertiserbrand awareness.Created multi-channel partnerships that included TV and print co-branded promotions for nationalclients.Developed custom campaigns and presentations to support sales team revenue goals in NewYork, Chicago and Atlanta.

Generated revenue through advertiser supported integrated marketing campaigns.Managed and coordinated marketing partnerships alongside sales teams with key national brandsincluding Nokia, J.C.Penny, Milk, General Mills, Florida Citrus and other agency/client relations.Developed multi-channel partnerships to generate revenue and brand awareness throughnational print partners including Woman's Day, Ladies Home Journal, Better Homes and Gardensand others.Coordinated and managed advertiser sponsored TV product feature segments on the network'soriginal show, Home and Family.Developed external partnerships to extend brand awareness for network's programs.