Responsible for guiding Leslie’s in all customer-centric marketing activity with focus on establishing a true Lifecycle journey. Design segmentation and a/b testing to launch the very first CRM campaign at Leslie’s. Build segmentation and a/b testing to begin the very first CRM activity at Leslie’s. Design an acquisition Direct Mail piece reaching just over 200k potential customers. Assist in several creative designs, look and language for emails that reached more than 3mm customers.

Execute competitive review of existing products on a regular basis to maximize customer satisfaction and product performance. Investigate and analyze potential for new products within the business footprint. Present product strategy and results to senior executives and business owners. Oversee the vision/development of products, collaborating within a cross-functional environment. Manage product feedback post-release (internal and external). Post-release analysis of product take rate and profitability following new product implementation, product enhancements or changes in internal underwriting.

Responsible for development and implementation of marketing strategies and serving as the principal liaison between the direct mail team and the Regional Senior Director of Marketing.  Additionally responsible for monitoring and evaluating direct marketing and promotional campaigns, providing strategic recommendations to the properties.

Responsible for guiding Pearle Vision, Sears Optical, Ilori and Optical Shop of Aspen in all customer-centric marketing activity with a focus on establishing a true lifecycle journey. Manage all aspects of budget.

Responsible for guiding Sunglass Hut in all customer-centric marketing activity with a focus on establishing e-commerce best practices. Full fiscal oversight from creating to managing the budget.

Ensuring the integrity of the database is upheld. Also, positively changing the behavior of our patrons to increase our revenue and EBITDA to the best of my ability.

Responsible for ensuring the integrity of the database, customer retention and growth, and managing the regulatory aspect of the database and direct marketing campaigns.

Responsible for ensuring the integrity of the database, customer retention and growth, and managing the regulatory aspect of the database and direct marketing campaigns.