Sherri Wright

Sherri Wright Email and Phone Number

Skilled CRM Professional @ Visionworks of America
san antonio, texas, united states
Sherri Wright's Location
Kansas City, Kansas, United States, United States
Sherri Wright's Contact Details
About Sherri Wright

Highly accomplished marketing professional with successful results using direct marketing, promotions and advertising to not only maintain, but increase loyalty and drive incremental revenue. Thrives in an energetic, demanding and progressive environment.

Sherri Wright's Current Company Details
Visionworks of America

Visionworks Of America

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Skilled CRM Professional
san antonio, texas, united states
Website:
visionworks.com
Employees:
2545
Sherri Wright Work Experience Details
  • Visionworks Of America
    Customer Relationship Manager
    Visionworks Of America Jan 2022 - Present
  • Leslie'S
    Director, Crm & Loyalty
    Leslie'S Mar 2021 - Jul 2021
    Phoenix, Arizona, United States
    Responsible for guiding Leslie’s in all customer-centric marketing activity with focus on establishing a true Lifecycle journey. Design segmentation and a/b testing to launch the very first CRM campaign at Leslie’s. Build segmentation and a/b testing to begin the very first CRM activity at Leslie’s. Design an acquisition Direct Mail piece reaching just over 200k potential customers. Assist in several creative designs, look and language for emails that reached more than 3mm customers.
  • Qc Holdings Inc
    Product Manager
    Qc Holdings Inc Oct 2018 - May 2020
    Lenexa, Kansas
    Execute competitive review of existing products on a regular basis to maximize customer satisfaction and product performance. Investigate and analyze potential for new products within the business footprint. Present product strategy and results to senior executives and business owners. Oversee the vision/development of products, collaborating within a cross-functional environment. Manage product feedback post-release (internal and external). Post-release analysis of product take rate and profitability following new product implementation, product enhancements or changes in internal underwriting.
  • Viejas Casino & Resort
    Director Of Player Loyalty Programs
    Viejas Casino & Resort 2017 - 2018
    Apline, California
  • Isle Of Capri Casino
    Regional Database Manager
    Isle Of Capri Casino Aug 2014 - May 2017
    Responsible for development and implementation of marketing strategies and serving as the principal liaison between the direct mail team and the Regional Senior Director of Marketing.  Additionally responsible for monitoring and evaluating direct marketing and promotional campaigns, providing strategic recommendations to the properties.
  • Luxottica Retail North America
    Crm Manager, Pearle Vision & Sears Optical
    Luxottica Retail North America Aug 2013 - Aug 2014
    Mason, Ohio
    Responsible for guiding Pearle Vision, Sears Optical, Ilori and Optical Shop of Aspen in all customer-centric marketing activity with a focus on establishing a true lifecycle journey. Manage all aspects of budget.
  • Luxottica Retail
    Manager, Sunglass Hut Loyalty
    Luxottica Retail Sep 2012 - Aug 2013
    Mason, Ohio
    Responsible for guiding Sunglass Hut in all customer-centric marketing activity with a focus on establishing e-commerce best practices. Full fiscal oversight from creating to managing the budget.
  • Argosy Casino Hotel & Spa
    Database Manager
    Argosy Casino Hotel & Spa Dec 2006 - Mar 2012
    Ensuring the integrity of the database is upheld. Also, positively changing the behavior of our patrons to increase our revenue and EBITDA to the best of my ability.
  • Potawatomi Bingo Casino
    Direct Marketing Manager
    Potawatomi Bingo Casino Jun 2005 - Nov 2006
    Responsible for ensuring the integrity of the database, customer retention and growth, and managing the regulatory aspect of the database and direct marketing campaigns.
  • Harrah'S North Kansas City
    Direct Marketing Manager
    Harrah'S North Kansas City Aug 1994 - May 2004
    Responsible for ensuring the integrity of the database, customer retention and growth, and managing the regulatory aspect of the database and direct marketing campaigns.

Sherri Wright Skills

Direct Marketing Database Marketing Marketing Loyalty Programs Casino Crm Marketing Strategy Gaming Industry Loyalty Marketing Email Marketing Online Marketing Relationship Marketing Segmentation Hospitality Analysis Direct Mail Team Building Hotels Gaming Analytics Event Management Vip Market Planning Mobile Marketing Campaign Management Digital Marketing Customer Acquisition Online Advertising E Commerce Integrated Marketing Online Gaming Multi Channel Marketing Poker Brand Development Customer Retention Gambling Web Analytics Hospitality Industry

Sherri Wright Education Details

Frequently Asked Questions about Sherri Wright

What company does Sherri Wright work for?

Sherri Wright works for Visionworks Of America

What is Sherri Wright's role at the current company?

Sherri Wright's current role is Skilled CRM Professional.

What is Sherri Wright's email address?

Sherri Wright's email address is sh****@****ail.com

What is Sherri Wright's direct phone number?

Sherri Wright's direct phone number is +161944*****

What schools did Sherri Wright attend?

Sherri Wright attended Baker University.

What are some of Sherri Wright's interests?

Sherri Wright has interest in Everything Marketing.

What skills is Sherri Wright known for?

Sherri Wright has skills like Direct Marketing, Database Marketing, Marketing, Loyalty Programs, Casino, Crm, Marketing Strategy, Gaming Industry, Loyalty Marketing, Email Marketing, Online Marketing, Relationship Marketing.

Who are Sherri Wright's colleagues?

Sherri Wright's colleagues are Amber Gomez, Larina Crowder, Eileen Parano, Kiershton Sweeney, Sonia Patel, Djuanna Niemeier, Breanna Butler.

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