Sherri Barry Email and Phone Number
Sherri Barry personal email
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Sherri is a fashion design entrepreneur. She started her career at Brown Shoe Company, where she quickly moved up the ranks to become Vice President of Operations, opening over 300 retail locations across the country. Sherri left the corporate world in pursuit of becoming an entrepreneur. She then earned a Master of Business Administration from the W.P. Carey School of Business at Arizona State University. Shortly after getting her Masters Degree, Sherri started an apparel company. The struggles of manufacturing ignited her passion for creating a reliable local resource for emerging designers. In 2016, Sherri founded “Arizona Fashion Source,” an apparel manufacturing company, and “Events at F.A.B.R.I.C,” a fashion venue hosting a wide variety of corporate and private events. She also co-founded F.A.B.R.I.C, a full-service fashion incubator, and Fabric Tempe, a 501(c)(3) non-profit supporting emerging designers. Reusa PPE was born of necessity. As COVID-19 rapidly took hold in 2020 it became clear that a PPE shortage was among the most pressing challenges facing the world. Combining expertise in garment manufacturing, innovation and business acumen a new company took shape with a focus on this global challenge. Sherri also owns the women’s apparel brand, Adea Everyday Luxury, myadea.com.
Adea - Everyday Luxury
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Founder/OwnerArizona Fashion Source Mar 2016 - PresentEstablished in April 2016, AZ Fashion Source is an innovative apparel manufacturer, digital fabric printer and brand owner, that uses sustainable and state-of-the-art manufacturing processes, technology and equipment to create batched on-demand (Print, Cut, Sew, Pack & Ship) manufacturing with no MOQ's. ARIZONA FASHION SOURCEwww.AZFashionSource.cominfo@AZFashionSource.com@AZFashionSource (Facebook, Instagram & Twitter)
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Company OwnerAdea - Everyday Luxury Sep 2020 - PresentTempe, Arizona, UsAt Adea we design premium basics, so you can indulge in life’s simple pleasures. Layering tops, bodysuits and intimates made to wear and last season after season. All crafted in the USA, with luxurious Italian fabrics. -
Co-FounderFabric Incubator Oct 2016 - PresentFABRIC is a 501(c)(3) non-profit "phygital" fashion incubator, business accelerator, design studio, academy, and micro-factory that is sustainably disrupting, redefining, democratizing, and "new-shoring" the fashion industry for the modern apparel entrepreneur.F.A.B.R.I.C. FASHION AND BUSINESS RESOURCE INNOVATION CENTERwww.FABRICincubator.cominfo@fabricincubator.com@FABRICTempe (Facebook, Instagram & Twitter) -
President Of The Board And TreasurerFabric Tempe (Non-Profit) Dec 2020 - PresentFABRIC Tempe is a non-profit fashion incubator, business accelerator, design studio, academy, and manufacturer that is sustainably disrupting, redefining and reshoring the fashion industry for the modern apparel entrepreneur. We provide guidance, no-minimum manufacturing, business resources, product development, education, studio space, events and more, to apparel entrepreneurs. FABRIC is a one-stop shop for fashion brands, that was created by experienced apparel entrepreneurs, who wanted to make manufacturing, and owning a brand, more accessible, and less challenging, for others. Our signature service is a roadmap that provides access to no-minimum manufacturing, and digitally guides you through business startup, branding, product development, manufacturing, and marketing.
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Founder/OwnerReusa Mar 2020 - Feb 2023Tempe, Arizona, UsReusa is the brand name of the reusable PPE we manufacture at Arizona Fashion Source. Reusa PPE was born of necessity. As COVID-19 rapidly took hold in 2020 it became clear that a PPE shortage was among the most pressing challenges facing the world. Disposable PPE was clearly a tired solution for a modern problem. What doctors, nurses, first responders and healthcare workers needed was not just more PPE, but better, modern PPE. Combining years of expertise in garment manufacturing, innovation and business a new company took shape with a focus on this global challenge. -
Chief Marketing OfficerMod Jun 2014 - Dec 2014Senior executive responsible for the entire suite of business development and marketing efforts needed to launch a new concept workspace start-up/chain with proprietary technology at Mod.
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Senior Vice President Marketing And SalesArizona Science Center Dec 2011 - Apr 2014Phoenix, Arizona, UsFull oversight of the branding, marketing, website, PR and communications efforts, as well as the earned revenue in admissions, membership, group, facilities rentals and special event revenue. Served as executive sponsor for the Tessitura CRM system implementation and led overall strategy, planning and implementation of the Center’s enterprise roadmap. Launched a newly designed, fully integrated, website for Arizona Science Center in 2012 with 750,000+ unique visitors per year. The project included wireframe and content development, CRM, social and email integration, CMS set-up and maintenance, SEO and SEM work, user experience improvements, and analytics and performance monitoring. Executed full campaigns for premier traveling exhibitions including demographic/target audience based media planning and buying, effective key art creation, promotional planning, digital strategy, on-site/property signage, monitoring and plan adjustments as needed to exceed the established revenue and attendance goals. Achieved a 38% increase in revenue with a 6% reduction in expenses, an 11% state-wide increase in aided awareness, increased web visits by 72%, web sales by over 1,000% and launched a brand campaign that was recognized as a finalist at the 2013 North American Effie Awards. In addition, a successful e-marketing program was launched and a data base of 80,000+ subscribers was acquired. The combined marketing effort resulted in a 21% increase in attendance and a 102% increase in member households over LY in 2013. -
District Sales Manager/Market Training ManagerOfficemax Jul 2004 - Sep 2007UsFull P&L and overall decision making responsibility for 14 stores generating 100+ million in annual sales. Managed 16 direct reports and 280 indirect reports. Earned #1 ranking in overall performance for the Western Territory at OfficeMax.Coordinated, supervised and validated the training for all District Managers, Managers and Supervisors hired in the Arizona Market. Updated all written training material and manuals to accommodate critical and time sensitive corporate, territory, market, vendor, and technology changes. -
Vice President Of Large Store Format ProjectFamous Footwear Sep 2002 - May 2003UsFormulated a new marketing strategy to turn around a group of underperforming stores by implementing a “test and learn” cross-functional model/tool and team using predictive technology. -
Vice President Of OperationsFamous Footwear Oct 2000 - Sep 2002UsSupervised, with P&L and overall decision making responsibility, 275+ stores generating $300+ million in annual sales. Led up to 30 direct reports and 2500 indirect reports.Coordinated the development and execution of a corporate wide Back-to-School promotional campaign which resulted in record sales volume for the 3rd Quarter, 2001 at Famous Footwear. Developed and executed over a dozen comprehensive Marketing and PR campaigns to launch new market and single store openings. -
Regional Sales DirectorFamous Footwear Oct 1997 - Sep 2000UsFull P&L and overall decision making responsibility for 85 stores generating 90+ million in annual sales. Managed 9 direct reports and 650+ indirect reports.Provided front-line leadership support to the field management team on HR, Loss Prevention, Marketing, Merchandising, Technical and Financial issues. Awarded Famous Footwear’s Human Resources Manager of the Year in 2000 based on internal promotions, employee retention and 360 feedback. Achieved the highest-ranking Balanced Scorecard, year-over-year.Recruited, developed and motivated employees at all levels within the organization. -
Manager Of Retail DevelopmentFamous Footwear Feb 1995 - Jun 1997UsResponsible for the development and coordination of a cross-functional corporate process capable of servicing 150+ Famous Footwear store openings in 2 years.Conducted site visits and prepared proformas for proposed new store locations. Served as the communication “gatekeeper” between the corporate office and the field.Created line-by-line sales and operating budgets for the field management team.Conducted new hire training and evaluated candidate readiness for District and Store Managers. Handled all customer service issues inbound and outbound at the corporate headquarters.
Sherri Barry Skills
Sherri Barry Education Details
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W. P. Carey School Of Business – Arizona State UniversityMarketing -
Wisconsin School Of BusinessMarketing
Frequently Asked Questions about Sherri Barry
What company does Sherri Barry work for?
Sherri Barry works for Adea - Everyday Luxury
What is Sherri Barry's role at the current company?
Sherri Barry's current role is Co-Founder Fabric Tempe, Owner Arizona Fashion Source and Adea Everyday Luxury..
What is Sherri Barry's email address?
Sherri Barry's email address is sa****@****aol.com
What schools did Sherri Barry attend?
Sherri Barry attended W. P. Carey School Of Business – Arizona State University, Wisconsin School Of Business.
What are some of Sherri Barry's interests?
Sherri Barry has interest in Social Services, Education, Economic Empowerment.
What skills is Sherri Barry known for?
Sherri Barry has skills like Sales, Marketing, Marketing Strategy, Retail, Marketing Communications, Advertising, Customer Service, Leadership, Strategic Planning, Social Media Marketing, Social Media, Merchandising.
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