Sherri Barry Email & Phone Number

Established in April 2016, AZ Fashion Source is an innovative apparel manufacturer, digital fabric printer and brand owner, that uses sustainable and state-of-the-art manufacturing processes, technology and equipment to create batched on-demand (Print, Cut, Sew, Pack & Ship) manufacturing with no MOQ's. ARIZONA FASHION SOURCEwww.AZFashionSource.cominfo@AZFashionSource.com@AZFashionSource (Facebook, Instagram & Twitter)

Tempe, Arizona, Us

At Adea we design premium basics, so you can indulge in life’s simple pleasures. Layering tops, bodysuits and intimates made to wear and last season after season. All crafted in the USA, with luxurious Italian fabrics.

FABRIC is a 501(c)(3) non-profit "phygital" fashion incubator, business accelerator, design studio, academy, and micro-factory that is sustainably disrupting, redefining, democratizing, and "new-shoring" the fashion industry for the modern apparel entrepreneur.F.A.B.R.I.C. FASHION AND BUSINESS RESOURCE INNOVATION CENTERwww.FABRICincubator.cominfo@fabricincubator.com@FABRICTempe (Facebook, Instagram & Twitter)

FABRIC Tempe is a non-profit fashion incubator, business accelerator, design studio, academy, and manufacturer that is sustainably disrupting, redefining and reshoring the fashion industry for the modern apparel entrepreneur. We provide guidance, no-minimum manufacturing, business resources, product development, education, studio space, events and more, to apparel entrepreneurs. FABRIC is a one-stop shop for fashion brands, that was created by experienced apparel entrepreneurs, who wanted to make manufacturing, and owning a brand, more accessible, and less challenging, for others. Our signature service is a roadmap that provides access to no-minimum manufacturing, and digitally guides you through business startup, branding, product development, manufacturing, and marketing.

Tempe, Arizona, Us

Reusa is the brand name of the reusable PPE we manufacture at Arizona Fashion Source. Reusa PPE was born of necessity. As COVID-19 rapidly took hold in 2020 it became clear that a PPE shortage was among the most pressing challenges facing the world. Disposable PPE was clearly a tired solution for a modern problem. What doctors, nurses, first responders and healthcare workers needed was not just more PPE, but better, modern PPE. Combining years of expertise in garment manufacturing, innovation and business a new company took shape with a focus on this global challenge.

Senior executive responsible for the entire suite of business development and marketing efforts needed to launch a new concept workspace start-up/chain with proprietary technology at Mod.

Phoenix, Arizona, Us

Full oversight of the branding, marketing, website, PR and communications efforts, as well as the earned revenue in admissions, membership, group, facilities rentals and special event revenue. Served as executive sponsor for the Tessitura CRM system implementation and led overall strategy, planning and implementation of the Center’s enterprise roadmap. Launched a newly designed, fully integrated, website for Arizona Science Center in 2012 with 750,000+ unique visitors per year. The project included wireframe and content development, CRM, social and email integration, CMS set-up and maintenance, SEO and SEM work, user experience improvements, and analytics and performance monitoring. Executed full campaigns for premier traveling exhibitions including demographic/target audience based media planning and buying, effective key art creation, promotional planning, digital strategy, on-site/property signage, monitoring and plan adjustments as needed to exceed the established revenue and attendance goals. Achieved a 38% increase in revenue with a 6% reduction in expenses, an 11% state-wide increase in aided awareness, increased web visits by 72%, web sales by over 1,000% and launched a brand campaign that was recognized as a finalist at the 2013 North American Effie Awards. In addition, a successful e-marketing program was launched and a data base of 80,000+ subscribers was acquired. The combined marketing effort resulted in a 21% increase in attendance and a 102% increase in member households over LY in 2013.

Us

Full P&L and overall decision making responsibility for 14 stores generating 100+ million in annual sales. Managed 16 direct reports and 280 indirect reports. Earned #1 ranking in overall performance for the Western Territory at OfficeMax.Coordinated, supervised and validated the training for all District Managers, Managers and Supervisors hired in the Arizona Market. Updated all written training material and manuals to accommodate critical and time sensitive corporate, territory, market, vendor, and technology changes.

Us

Formulated a new marketing strategy to turn around a group of underperforming stores by implementing a “test and learn” cross-functional model/tool and team using predictive technology.

Us

Supervised, with P&L and overall decision making responsibility, 275+ stores generating $300+ million in annual sales. Led up to 30 direct reports and 2500 indirect reports.Coordinated the development and execution of a corporate wide Back-to-School promotional campaign which resulted in record sales volume for the 3rd Quarter, 2001 at Famous Footwear. Developed and executed over a dozen comprehensive Marketing and PR campaigns to launch new market and single store openings.

Us

Full P&L and overall decision making responsibility for 85 stores generating 90+ million in annual sales. Managed 9 direct reports and 650+ indirect reports.Provided front-line leadership support to the field management team on HR, Loss Prevention, Marketing, Merchandising, Technical and Financial issues. Awarded Famous Footwear’s Human Resources Manager of the Year in 2000 based on internal promotions, employee retention and 360 feedback. Achieved the highest-ranking Balanced Scorecard, year-over-year.Recruited, developed and motivated employees at all levels within the organization.

Us

Responsible for the development and coordination of a cross-functional corporate process capable of servicing 150+ Famous Footwear store openings in 2 years.Conducted site visits and prepared proformas for proposed new store locations. Served as the communication “gatekeeper” between the corporate office and the field.Created line-by-line sales and operating budgets for the field management team.Conducted new hire training and evaluated candidate readiness for District and Store Managers. Handled all customer service issues inbound and outbound at the corporate headquarters.

Mba, Marketing

Ba, Marketing