- Designed and launched MLBB Creator Academy for UGC content, driving high-quality localized content production. Recruited 50+ active creators, achieving monthly UGC content with 3M+ impressions and 600K+ engagements.- Revamped NA KOL Program to establish strong relationships with key influencers. Developed and executed KOL campaigns to boost brand loyalty and ROI.- Orchestrated offline events to enhance community engagement. Supervised staff for monthly LAN events with 800+ attendees.Launched E-Project for NA community tournaments, fostering collaboration among players, collegiate organizations, and sponsors.- Directed 73 NA tournaments, attracting 6K+ participants and accumulating 3.5M+ views of streamed tournaments, including qualifiers for MWI, IESF & AES.- Developed NA localized language and graphic asset groups, with A/B testing showing improved advertising results of lowered CPM and CPI.- Managed top NACT teams and liaised with the production team to ensure seamless and professional execution.- Created over 5 of the largest MLBB NA official Discord community servers.

- Built NA social media presence on YouTube, TikTok, X, and Facebook. Grew all platform followers to 500K within 2 years.- Optimized content planning with Global and NA cross-functional teams for the NA audience.- Managed end-to-end KOC partnerships, from acquisition to retention. Increased new user acquisition by converting non-MLBB influencers into our game creators.- Tracked and evaluated creator and content KPIs, enhancing new user retention and engagement.

- Consulted on global and NA PR campaigns for beauty and tech brands, including Colorstreet and Infinix.- Developed influencer marketing strategies for Infinix GT 20 Pro, successfully recruiting top influencers from MLBB, PUBGM, AOV, and CODM to join the campaign.

- Compile weekly, monthly, seasonal picture selling reports, and store visit selling reports.- Create competitive styling and pricing analysis.- Prepare deck for market, including product knowledge buy books and mappings.- Monitor reroutes of Trunk Show and manage order requests.- Facilitate communications between the corporate office, boutiques and warehouse.- Manage boutiques reserve lists, and assist with monthly consolidations.Compile weekly, monthly, seasonal picture selling reports, and store visit selling reports.- Create competitive styling and pricing analysis.- Prepare deck for market, including product knowledge buy books and mappings.- Monitor reroutes of Trunk Show and manage order requests.- Facilitate communications between the corporate office, boutiques and warehouse.- Manage boutiques reserve lists, and assist with monthly consolidations.

- Participated in market preparation: line sheet creation, helped manage sample flow in/out ofshowroom, assisted with photoshoot for line sheets and market sheets.- Compiled weekly selling reports, end of season recaps, competitive research, and productknowledge booklets.

- Analyzed and visualized data extracted from company databases to optimize clients’ e-commerce performance. • Managed and developed new KPIs tracking.• Increased coverage by 73% and interaction rate by 183%.- Launched bi-weekly company newsletter of product health overview, competitor intelligence and market trend analysis.- Executed client launch and outreach project tasks, including prepping demo material with Shopify. - Coordinated remote team’s daily operations, and created training handbook for new hires.

- Conducted market research for branding potentials- Prepared proposal presentations for brand partnerships, sponsorship collaboration and cross-over projects, including sponsored virtual reality contents, short films, documentaries, global/national design competition, creative initiatives, etc.

- Assisted events coordination and execution, including ART@ware's participation in 2014 Shanghai Design Week, 2014 Power Station of Art (Shanghai Biennale) gift shop, YuLan 2014 Exhibition, and the 18th Shanghai Art Fair- Maintained and managed social media, write-up on events and activities for ART@ware's official WeChat account and website- Collated and reorganized excel databases- Managed communication, arranged and confirmed meetings with internal and external contacts, provided information and answered queries from both inside and outside the organization- Translated documents from English to Mandarin and vice-versa

- Implemented internet marketing strategies- Maintained Dumbo’s social media presence, including scheduled updates on Weibo, RenRen, etc.- Created 6 styling portfolios per week for Dumbo