Sherri Daly Email & Phone Number

San Antonio, TX, US

United States

NYC Area

OFF SITE

• Working with cross departments to create to & oversee bidding process for Private Label Grocery &Value Accounts such as Kroger, Ahold, Save-a-Lot, CDMA, CDC, Hy-Vee, Dollar General, & Western Family to name a few
• Increasing Topco B’Leve Private Label line securing 500 new stores.. Instituting promotional co-op plans, identifying and implementing innovative merchandising concepts including pricing strategies and programs.
• Analyzing Topco product line and focusing on incremental opportunities for extensions.
• Partnership with Daymon Brokerage specializing in grocery accounts nationwide, as well as Mass accounts such as Dollar General and Big Lots.
• Identify and pursue new business accounts across designated channels of trade for our branded business by increasing our presence in grocery and wholesalers.
• Help revamp the implement everyday business to a beauty tools destination for our accounts

• Delivered performance-focused direction in securing, building and maintaining strong relationships with national clients in the highly competitive East Coast market. Worked closely with client stakeholders to increase.
• Combined exceptional sales acumen and account management skills to grow sales 100% in only 18 months, opening 20,000 new doors including CVS, AFFES, Walgreens, A&P, Delhaize and AHOLD.
• Created innovative marketing plans, custom programs, and promotions that were integral in realizing 300% increases in accounts including Big Y, Wakefern, AAFES, Price Chopper and Imperial.
• Achieved substantial increases in market share for numerous clients by conceptualizing and implementing creative uses of MDF funds.
• Fostered an environment of high performance for sales staff by providing the tools, motivation and hands-on leadership to exceed sales goals.
• Successfully overcame the challenge of customer dissatisfaction following the buyout of Kane by leveraging deep knowledge of the market to resolve issues and develop new marketing strategies. National Shows: ECRM, IAH.