Sherrie Ling Email & Phone Number

Seoul, Kr

Seoul, South Korea

• Main focus on Australia & Hong Kong & Singapore & Malaysia clients• Lead APAC AM Team2023-2024 Highlight campaign1. Lotte Australia On going XHS & Media Campaign 2. Brand Hong Kong (BHK) On going Weibo, Tencent, MaiMai,Video Stream Platform Campaign 3. Central Pattana Mall Travel Related Tencent Media Campaign4. Puma Malaysia XHS Content & Influencer & Media Campaign5. MUFE & Dior Cross Channel Media Campaign and Miniprogram Management6. Martell CDFG Sales Oriented WeChat Campaign7. Cartier XHS Media campaignand more for clients not limited to and include beauty, government, tourism, education, financial industry.

Seoul, South Korea

From 2023.07, Jellyverse has transformed to online store & 1 man bakery workplace, focusing on celebrity dessert box supports during weekend. During the year, we have prepared dessert box supports for famous kpop idols like Mamamoo, Seventeen, NCT dream etc, korean sport stars, musical actor/actress etc.You can find us in IG (jellverse.kr) and Xiaohongshu (Jellverse) for all the impactful case studies we have till now=================================================================• Manage all offline cafe daily operation including handle customer order, baking, beverage making and food delivery platform operation (Baemin , Coupang Eats, Panda)• Design and develop content for promotion materials online and offline including social media daily posting and offline store posters• Create advertisements and effectively deliver ads in Instagram and Carrot• Manage and maintain online orders & delivery, store upfront, product content for Naver online store and Naver Smart Place• Constant strategy and business development like new menu development , festive events etc.• Sales Development through tapping new source of clients for group order

Seoul, South Korea

• Meet prospective clients and conduct personal profiling in order to promote and sell customized dating packages and/or image consultancy services to clients• Identify and source and cold call prospective customers (cold leads), lead sourcing including Cold Call, EDM, social media and events• Act as bridge between prospective clients and internal stakeholders by identifying opportunities and share feedback, to ensure relevance of dating services to modern singles• Establish and provide regular updates & reporting in order to ensure sales targets are met• Design and launch single events monthly• Strategize and create contents for social media (Facebook, Instagram and Naver Blog)• Analyze and optimize marketing activities based on campaign dataAchievements:• Launched brand "Soulmade" for Korea offline business• Closed very first sales in Korea 2 weeks after joining the company• Successfully launched first Korean offline date matching 1:1 rotation coffee chat event for 15 new leads by myself• Significantly Increased EDM open rate from average 2% to average 16% over a month through A/B testing and content optimization• Sole responsible in official account management and design for image post and content

Seoul, South Korea

2022 Highlight Projects: Chinese University of Hong Kong & University of Hong Kong Media wide Campaigns, Macau Tourism Board Chinese Media Campaign, Marina One Property Media Wide Brand Campaigns, Famous Vehicle Brand campaign (Volvo, BMW, Bentley etc.) and more.*Speaker on Retail Innovation Asia Conference 2022 in March, present title "Winning the Wallet of Young Chinese Consumers: How private domain traffic is shaping future cross border e-commerce strategy in China"2021 Highlight Projects: Coty Brand-wide DFS (CDFG,Sunrise,Lagardere) Chinese Media Campaigns, The University of Hong Kong WeChat/Tencent Campaigns etc. Well-known Property Media Wide Brand Campaigns (Far East, SC Global, UOL etc.), Amore Pacific Singapore Brand-wide Chinese Media Campaigns, MOT Indonesia Media Wide Branding campaigns, Park Hotel Group Mini Program & Advertising Campaigns etc.

Gangnam-Gu, Seoul, Korea

2020 Highlight Projects: Australia Government Chinese Media Campaign (DOT,DOH, DOSS, DOCS, DOHA etc.), Coty Brand-wide (CK, Burberry, Gucci, Multi brands etc.) Korea Duty Free Chinese Media campaigns, MOT Indonesia, Singapore Economic Development Board Media campaign etc.2019 Highlight Projects: Coty Brand-wid.e (Chloe, MiuMiu, Burberry etc.) Korea Duty Free Chinese Media campaigns , Sarawak Tourism Chinese media-wide Campaigns etc.

Gangnam-Gu, Seoul, Korea

Focus Industry: KR Beauty & Cosmetics / KR University / KR, ML Tourism / KR Baby Products / KR Living & Health Products / SG, NZ, AUS Retails products / ML Education/ SG Property • Support the team with all aspects of account management (KR, SG, NZ/AUS, ML ad agency and brand clients) Major accounts include Coty (Global), Mezzomedia, Digital Digm, M Plus Asia ( Korea Agency), TBWA (Malaysia Agency), Allegiant Techology (Australia Agency), OCBC (Singapore Client), AMOBEE (Singapore Agency) etc.• Responsible for reporting, optimization and delivery of all advertising campaigns• Support managers and multiple teams with joint workflows and best practice• Liaise with internal and external stakeholders to manage advertising campaign delivery and act as a conduit for client requests• Deliver accurate weekly, monthly and quarterly ad execution reporting to clients• Supply advertising campaign recommendations and propose advertising proposals with clients• Manage ad campaign renewals and growth in campaign budgets• Work closely with in-house ad-ops team on campaign implementation and trouble-shooting any technical issues• Work with agencies and clients by providing pre-campaign support on markets (market research using company-owned iAudience and develop audience analysis proposal), campaign tracking and any additional campaign support• Proactively provide strategy and insights for clients to improve campaign performance, and assist the team to grow campaigns through results and trusted relationships• Work with internal stakeholders and collate information to support proposals, insights, and PowerPoint decks, examples include assist sales in developing Medical media deck, local Chinese targeting media package , proposal for KOT)• Handle ad-hoc projects as assigned• Media products handling include OTV (Youku, Iqiyi, Tencent), Mobile DSP, Tencent Premium Run on Network for Travel intendeds), Ctrip , Tongcheng E-Long affiliate ads, RED, Douyin, KOL Solution etc.

Gangnam-Gu, Seoul, Korea

Focus Industry: KR Hotel & Resorts / KR Inbound Travel / KR,CN,Europe OTA• Design over 100 Itinerary and quote for B2B (Travel agent, MICE) & B2C clients (Mainly in China, Hong Kong, Singapore and Philippine). • Manage all the accommodation, shuttle and guide arrangement for clients. • Market Research and development for Hong Kong, China and Singapore Market (Success partnership negotiated include Klook in HK and Travideals in Singapore). • Increase brand presence though producing promotional materials (ENG & CHIN) in company’s official Facebook & Instagram account, including sole operation of SNS account,designing contents and arrange posting 2-3 times a week. • Increase product visibility through managing company’s SNS accounts including answer customer inquiry in Facebook, turn inquiry to real sales. Major achievement include 5-6 multi-day personalized tours confirmed every month from Facebook. • Manage hotel portfolio, block rooms, inventory and sales in Ctrip , Dida and CN booking platform (China). • Manage tour portfolio, inventory and sales in Ctrip (China). • Being the only one local expert for Korea in Insight Guide platform, design customize itinerary (Europe). • Create monthly sales report for every components (Tour sales, hotel sales). • Develop API system (TourPlan, TourCMS) including database set-up, account management, regulate connection and negotiate partnership in API integration.• Manage company's website through Treksoft software, including homepage design and product upload.• Translate tour products from English to Chinese

Hong Kong

Focus Industry: APAC Arts & Publishing •Organize events such as Art Basel in Hong Kong and pop-up stores. •Provide sales support to all B2B and B2C customers across Asia including Korea, Thailand, Mainland China etc.•Process customer orders, handle credit and stock control. Manage all clients’ delivery process. •Liaise with overseas TASCHEN offices (HK, Germany, Japan) on all aspects of business including accounting. •Market Research in publishing Industry under Marketing Manager Direction. •Manage office’s day-to-day operations.

Hong Kong

Focus Industry: HK Airport / HK Food & Beverage 3 months Internship•Handles invoices and vouchers of restaurants in HK International Airport. •Issues invoices to airlines. •Generates daily and monthly sales reports. •Manage employee’s house account and meal quotas.

Hong Kong

Focus Industry: HK Hotel 3 months Internship•Tidy up rooms and assists in customer’s inquiries. •Assists in laundry room and staff uniform distribution. •Follow team leaders for room and hotel area inspection. •Cooperate with Front Office in room distribution.

Master’S Degree, Marketing, 4.35/4.5

Graduate thesis "Appealing to Young Consumers: An Examination of a Firm’s CSR, CSR Communication, and Brand Attitudes of Generation Z".

Bachelor Of Business Administration (Bba), Hotel And Tourism Management, Second Upper Honor

Bachelor’S Degree, Business Administration And Management, General

1 semester exchange student