Today, it is more important than ever for consumer brands to build relationships and rapport with potential and current clients. You can have an amazing organization that provides an incredible service and delivers a strong message, but if there is no audience then the message is lost. As a marketing/communications consulting firm with a focus on creating effective strategies for marketing, branding and strategic growth, we are at our best when we can help empower businesses on multiple levels with their overall strategic needs.Sherrie D. Long consulting offers both strategies and implementation services integrating digital, social, traditional and print marketing, that fully embraces an organization's business goals.

Provided strategic and tactical leadership for the marketing and communication initiatives for all divisions of the health system while building a strong brand and corporate digital platform in the desired market. Created social media strategy and integration platform resulting in a brand reach of 2 million driving interaction and engagement. Created and implemented integrative marketing campaigns and related SEO strategies supporting the corporate initiatives. Cultivated donors and created signature community events enhancing the brand and building strategic community partnerships. Led the rebranding efforts that brought all divisions of the health system under one brand resulting in new system wide logo, brand standards and new overall look for the 100 year old organization. Created and implemented organization wide marketing budget and developed reporting methods to track ROI. Media relations/crisis communications implementing the first press conference in the organizations 100 year history gaining national coverage of major system wide initiatives. Managed marketing /communications team as well as strategic community relations.

Create and implement corporate marketing plan designed to create a corporate brand for clients & community utilizing both multi-media and print mediums to produce revenue growth. Designed national award winning e-newsletter, content and distribution. Create original content for Addy Award winning corporate website including photography, graphics, news and organic material. Develop, implement and manage marketing/corporate communications budget. Create and brand community events to build client base and continued corporate citizenship. Produce podcast, webcast and virtual classroom seminars and events. Executive produce the Dollars & Sense Talk Radio Show--book talent, develop topics & manage segment producers.SPECIAL EVENTS PRODUCER Good Shepherd Hospice/The Bethany CenterDevelop community donor base through corporate events branded to the organization. Create unique community events and develop major gift sponsorships to fund tri-countynon-profit programs. Develop budget, marketing strategy, corporate responsibility, concept of events developed for each county served by organization. Solicited major gift donors and provided community outreach on behalf of the organization. Obtained alternative funding through grants, corporate sponsorships and major gifts for specific programs within the organization.

America's Health Network/The Health Network/PAX TVI was part of the TV Production Team that launched three cable networks. Produced and created original live television programming for groundbreaking television networkseries ASK the Doctor. Conceptualize content, write, develop packages, managed production crew, coached talent and produce live segments for integration of multi-media includingWebcasting. Create & implement production budget and access staffing and equipment needs for series and individual segments.

Fox WTVT Channel 13The Kathy Fountain ShowProduced topic driven live talk show featuring national and local guest with a live studio audience. Created original programming for show topics, managed talent, booked guest, created audience participation and coupled production with nightly news cast when timely. Created and produced packages to accompany live programming.