Sherrie-Mae Lacdan Email & Phone Number

Ontario, Canada

Reporting directly to the CEO/Founder, I am responsible for the Art Direction & External Licensing for Retail (product, packaging, marketing), in addition to managing People teams across Ontario.Wholesale (B2B/B2C) Retail: + Management of Art Direction for retail (Product development, QC, Packaging, Fulfilment, Offshore Outsourcing, Marketing, Trend Analysis)+ Management of external Licensing Development & Partnerships including Hoyoverse (Genshin Impact) MiHoyo (Honkai Impact 3rd), Paramount (SpongeBob, South Park, The Last Airbender, Teenage Mutant Ninja Turtles), Nelvana (Max & Ruby)+ R&D of printed Merchandising solutions (POP/PDQ Displays)+ Account management support for retailers (Walmart US, FYE, Circle K, INS Market, Niagara Parks, Go Retail, Cracker Barrel, etc.)Retail Kiosks (B2C):Management of 2 Kiosks in Ontario's Largest Shopping Centres (Square One, Vaughan Mills):+ KPI-driven goals including monthly Sales and SKU Development+ Inventory management + analysis using daily POS data to evaluate stock and replenishment of finished goods from internal and external suppliers+ Hiring & Scheduling of part-time retail staff (Supervision of a team of 16+ in 2 different cities)+ Innovation of Kiosk Design (Art installations, Video Ads, etc).

Reporting directly to the CEO/Founder:+ People Management of physical kiosk team leads (Scheduling, Payroll, Hiring)+ Inventory Management of 3 Retail locations (Toronto store, Mississauga Kiosk, Vaughan Kiosk)+ Development of new Product Designs (Stickers, Patches, Temporary tattoos, Vinyl graphics) + Development of new Packaging solutions (Peggable Polybags, pouches, etc.)+ Merchandising (Planogram creations based on internal POS Data)+ Creation of marketing materials (social posts, posters, catalogues, professional presentations, etc.)+ Built SEO-driven Landing Pages using Agility CMS (Photoshop, HTML/CSS)*Also contributed as a Key Person in establishing Wholesale Retail (B2B)+ Account Management (Vendor Compliance, SKU Setup, Planogram Creation)+ Development of SKU IDs and Scannable GS1 Certified Barcodes+ Invoicing (Freshbooks)+ Liaison between Offshore Suppliers in addition to QC

Production/Design Initiatives:+ Design Services (vectorization of low-res files, re-creation of art to be digital)+ Working closely with E-Commerce Sales team in Design Services, Proofing, Printing/Producing, and Invoicing clients via native Checkout system+ Creation of Client-facing Digital Proofs as well as final Print Files with Cut paths+ Liaison between Outsourcing partners and In-house printers for large projects (including large format printing, detailed vinyl decals, etc.)+ Utilization of Google Sheets for tracking Production

Toronto, Canada Area

Graphic Design Experience:+ Graphic Design for Tradeshow samples (Product Packaging, Labels, Stickers)+ Marketing assets created for Virtual advertisement as well as Print (half-page ads)+ Creation of Client-facing digital Proofs (Creating Zund-recognizable cut paths & Imposition)+ Quality control of print files (Accurate swatches, optimized cut paths, color profile, etc.)

Toronto, Canada Area

Design/Layout Initiatives: + Creation of Professional Presentation Decks & Templates (Powerpoint)+ Creation of Branding Headers for Word Documents & Templates+ Optimization of inDesign template files for future reports+ Creation of Graphic elements (.tif, .png) to incorporate into Virtual Professional Reports and Case Studies+ Layout of lengthy reports (30+ pages)

Key Branding/Graphic Design Initiatives: + Creation of a Corporate PDF print-ready package that was also distributed digitally via email+ Producing frequent graphics for Social Media platforms that increased website traffic+ Cultivating the look and feel of #REC18's Style Guide in collaboration with REC's Creative Director+ Executing soft-proofs, preflighting and hard-proofs for approval processes+ Building layout template graphics that were to be utilized specifically for Facebook, Instagram, Blog post banners, as well as templates created under print industry standards+ Creation of conference branded assets including 250+ hard-proof posters, 200 tote bags, Snapchat filters, Social Media/blog graphics, and a programme itinerary and Podium graphic to be viewed on digital displays+ Utilized VDP (Variable Data Printing) for the creation of 250 personalized name tags+ Assisting the Installation Designer in building a pop-up installation

Metro Toronto Convention Centre