Sherrie Nowell Email & Phone Number

United States

Ventura County, Ca

Duties included: managing all aspects of the business through a "hands-on" style. Consistently grew annual revenue year over year (2007 @ +11%, 2008 @ +22%, 2009 @ +27%). Streamlined internal programs/processes providing simplicity and uniformity. Financial responsibility of A/R/A/P, P&L, Tax prep/analysis, budgeting/forecasting, inventory management/control, purchasing, cost analysis, price comparable analysis and contract negotiations; Complete responsibility for all HR functions… Show more Duties included: managing all aspects of the business through a "hands-on" style. Consistently grew annual revenue year over year (2007 @ +11%, 2008 @ +22%, 2009 @ +27%). Streamlined internal programs/processes providing simplicity and uniformity. Financial responsibility of A/R/A/P, P&L, Tax prep/analysis, budgeting/forecasting, inventory management/control, purchasing, cost analysis, price comparable analysis and contract negotiations; Complete responsibility for all HR functions including new employee recruitment, solicitation, hiring, training, motivating, coaching, employee development, monitoring, discipline and firing. Conducted all annual employee reviews and handled all payroll administration. Continual monitoring of company/business ethics and dealings as well as ensuring that California state labor standards were adhered to. Ensured all business functions were within the California legal parameters as well as the Federal Alcohol Beverage Control guidelines. Continual competitive research & analysis; Development/implementation, planning and scheduling of various live entertainment. Advertising design/coordination/scheduling & media buying/placement; Managed California Lottery services/functions. Conducted corporate meetings and created/updated/maintained corporate by-laws and all necessary corporate documentation for the California State Board and the California Department of Corporations. Show less

Orange County, California Area

Department-head with complete responsibility for the newspapers automotive category. Produced in excess of $30 million annually for the media conglomerate, Freedom Communication, Inc.'s flagship newspaper.

Ventura County, Ca

Outside Sales Account Executive that continually exceeded revenue & account base goals throughout the defined territory.

San Gabriel Valley, Ca & Santa Clarita Valley, Ca

After relocating back to Southern California, I was recruited back to the Los Angeles Times and given a “high-profile” Automotive Account Executive position. I was responsible for handling one of the companies largest accounts as well as on of the San Fernando Valley region's largest automotive territories. In this key role I managed a defined geographic territory existing in the San Fernando Valley and the Eastern Ventura County corridor. Consistently exceeded budgeted revenue and account… Show more After relocating back to Southern California, I was recruited back to the Los Angeles Times and given a “high-profile” Automotive Account Executive position. I was responsible for handling one of the companies largest accounts as well as on of the San Fernando Valley region's largest automotive territories. In this key role I managed a defined geographic territory existing in the San Fernando Valley and the Eastern Ventura County corridor. Consistently exceeded budgeted revenue and account base goals in a territory that produced revenue in excess of $5 million annually. A top producing Account Executive receiving numerous awards, honors and incentives, including stock ownership and stock options. Show less

Greater Atlanta Area, Ga

The flagship newspaper of the media conglomerate Cox Communications, Inc. Relocated to the East Coast and quickly adapted to new assignment as well as the new market area. Department-head with complete responsibility for the newspapers automotive category, a division that produced annual revenue in excess of $40 million. Duties included: competitive analysis; development of the department business plan; client and vendor contract negotiations; established pricing, policy and procedures;… Show more The flagship newspaper of the media conglomerate Cox Communications, Inc. Relocated to the East Coast and quickly adapted to new assignment as well as the new market area. Department-head with complete responsibility for the newspapers automotive category, a division that produced annual revenue in excess of $40 million. Duties included: competitive analysis; development of the department business plan; client and vendor contract negotiations; established pricing, policy and procedures; annual reviews of all employees. Active community involvement while maintaining high visibility within the automotive and newspaper industries. Title sponsor and coordinator of the International Auto Show as well as an active participant in industry related events. Major accomplishments include: 123% of 1995 revenue goal and 119% year over year. First half of 1996 at 121% to goal and 117% year over year; Renewed all client (dollar-volume) contracts while increasing their average spending by 15% in 1996 (on top of the 1996 12% annual rate increase). Launched Internet applications as a revenue stream with staff, in an industry that was hesitant to venture into the world of online marketing. Produced sponsorship opportunities for the 1996 Olympics and major sporting events. Some promotions were developed with a sister publication to fulfill sales commitment with a team-selling approach; Completed the Classified Manager's 2-week training program at the National Advertising Bureau; Maintained strong participation with the Georgia Auto Dealers Association. In 1994, initiated membership in the Independent Georgia Auto Dealers Association, encouraging a long-term partnership with an industry that contributed approximately $1 million per year to the newspaper. In 1995, that figure grew to $1.7 million. Show less

San Fernando Valley, Ca & Santa Clarita Valley, Ca

Began my initial assignment at the Times in the San Gabriel Valley market as an Automotive Account Executive that consistently exceeded all revenue and account base goals. This performance provided the opportunity to transfer to a larger territory located in the Santa Clarita Valley, with territory responsibilities significantly increased. During that assignment, substantial achievement of goals led to strong category standings: 1st place in region and 3rd place company-wide. Numerous… Show more Began my initial assignment at the Times in the San Gabriel Valley market as an Automotive Account Executive that consistently exceeded all revenue and account base goals. This performance provided the opportunity to transfer to a larger territory located in the Santa Clarita Valley, with territory responsibilities significantly increased. During that assignment, substantial achievement of goals led to strong category standings: 1st place in region and 3rd place company-wide. Numerous honors, awards and incentives were received for achieving such high performance levels. Show less

Greater Los Angeles Area, Ca

Daily metropolitan newspaper with average daily circulation of 200,000 and Sunday circulation of 226,000. Then, owned by the Cooke Media Group, a $180 million division of Jack Kent Cooke Inc., with interests in newspaper publishing and cable television. Responsible for managing and directing all activities of a retail sales team with ten account executives, four sales support representatives and three offices covering a geographic region in the San Fernando Valley and Eastern Ventura… Show more Daily metropolitan newspaper with average daily circulation of 200,000 and Sunday circulation of 226,000. Then, owned by the Cooke Media Group, a $180 million division of Jack Kent Cooke Inc., with interests in newspaper publishing and cable television. Responsible for managing and directing all activities of a retail sales team with ten account executives, four sales support representatives and three offices covering a geographic region in the San Fernando Valley and Eastern Ventura Counties. Came to the Daily News at a time when the sales team was trending downward. Region generated in excess of $2.8 million in 1992 sales revenue - the highest of the three retail sales managers for the newspaper. This represents a 7% growth from 1991 in a market and economy that saw retail sales decline. Also responsible for motivating sales team to sell new product lines. Show less

Ventura County, Ca

Simi Valley Enterprise (merged with the Ventura County Star), a subsidiary newspaper with daily circulation of 20,000 that was operated by majority owner, Harris Enterprises of Hutchinson, Kansas, a holding company with interests in newspaper publishing and radio stations. Served the company in a variety of positions during my tenure, ultimately running the entire Ad Division with complete financial responsibility. Duties included managing & overseeing all facets of the National, Retail… Show more Simi Valley Enterprise (merged with the Ventura County Star), a subsidiary newspaper with daily circulation of 20,000 that was operated by majority owner, Harris Enterprises of Hutchinson, Kansas, a holding company with interests in newspaper publishing and radio stations. Served the company in a variety of positions during my tenure, ultimately running the entire Ad Division with complete financial responsibility. Duties included managing & overseeing all facets of the National, Retail, Classified, Support & Accounting departments. Recruited back to the Enterprise, at a time when the paper was loosing revenue, in order to help develop plans to offset losses and generate new revenue in this small suburban market. The paper competes in a market dominated by the Los Angeles Times and the Los Angeles Daily News. Reported to the publisher. Accomplishments included: Created/implemented a successful P&D program for incremental revenue; Reallocated payroll by department, resulting in $200k savings, reducing overhead without sacrificing quality or productivity. Created high visibility throughout the marketplace through community involvement. Show less

Greater Los Angeles Area, Ca

Publisher of daily/weekly newspapers and shoppers. Also, operates radio stations and direct marketing companies. Responsible for the San Fernando Valley (and at times the Conejo Valley) markets. Accountable for attainment of sales objectives while controlling expenses within the forecasted budget. Reported to Regional Vice President. Accomplishments include: 1990 revenue of $5.8 million was an 11% gain from previous year; Conducted weekly sales training and financial planning meetings;… Show more Publisher of daily/weekly newspapers and shoppers. Also, operates radio stations and direct marketing companies. Responsible for the San Fernando Valley (and at times the Conejo Valley) markets. Accountable for attainment of sales objectives while controlling expenses within the forecasted budget. Reported to Regional Vice President. Accomplishments include: 1990 revenue of $5.8 million was an 11% gain from previous year; Conducted weekly sales training and financial planning meetings; Established rates, negotiated contracts and approved all credit for clients within both regions; Directed display sales activities for both regions, consisting of 14 outside sales representatives in 3 satellite offices; Held reviewing authority for complete personnel administration within the regions including hiring and placement, motivation, discipline and salary administration; Held additional responsibility as member of the strategic planning staff, which met bi-weekly in the corporate facilities. Meetings resulted in the marketing programs now in place throughout all market areas within Southern California; Through customer service policies, both regions' bad debt & sales adjustments were reduced from 16%-2% of sales; One of five corporate trainers who conducted monthly sales development seminars. Show less

Ventura County, Ca

Formerly Simi Valley Enterprise. Retail Advertising Sales Manager 11/87-02/88, Classified Advertising Manager 02/82-11/87, Classified Supervisor 10/81-02/82, Account Executive 06/80-10/81 and Account Executive at their sister newspaper, the Camarillo Daily News 04/78-06/80.

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