Sherrie Slopianka Email & Phone Number

Eugene, Or, Us

Eugene, Oregon, United States

Boca Raton, Florida

• Manage third-party distributor and sales• Oversee Humanix budgets and forecasting• Request quotes from printers, review and award titles. Upload final files to printers.• Oversee editorial from manuscript to final pages• Hire publicists for all A and A+ authors. For all other titles, I handle publicity. • Work with in-house or freelance designers on all covers • Work with the Director of Marketing to create marketing plans• Oversee Humanix website• Create daily sales and inventory reports• Monthly competitive analysis reports• Using Bowker, maintain master ISBN list for all print and e-books.• Code each manuscript for CIP• File for CIP or PCN• Create copyright pages• Create barcodes for final covers• Upload and maintain metadata in Edelweiss, NetGalley, CoreSource (iPage)• Oversee all e-book assets and metadata in CoreSource • Maintain inventory for all front and backlists titles • Monitor POS for key titles on a weekly basis• Work with authors on best-seller campaigns

Brentwood, Tn

• E-Commerce sales and promotions for Amazon, Christian Book Distributors and B2C website• e-Book sales, conversions and promotions for Amazon, Barnes & Noble, iTunes and 25 other e-book partners • Oversee third-party field rep group and telesales team• Oversee International sales and licensing• Manage all audiobook licensing projects • Responsible for the development of all POD titles• Develop author pre-sales campaigns to increase awareness prior to in-store date

Brentwood, Tn

MARKETING• Research, develop and implement all marketing and sell-in materials from concept through execution, including, marketing pieces, press releases, ARCs (review copies) for each title and press-kits• Oversee all advertising design for marketing materials• Develop promotional partnerships with relevant organizations and websites and maintain existing partnerships• Implement all promotional activity from concept through execution, including press kits, marketing pieces, press releases, manage review copies and develop online and social media campaigns• Implement and develop web site and manage the content• Attend seasonal sales meetings and make year-round effective presentations to sales people, media, and customers• Develop key relationships with the leading accounts and media that are important for success • Coordinate Sr. VP of Sales to devise promotions, coop opportunities, and initiatives to increase trade and special sales• Coordinate development of catalogs, create catalog copy/tip sheets and promotional material for sales department• Conduct, gather and analyze market research to determine online opportunities and competitiveness• Identify, interpret, and capitalize on online trends• Plan, manage, coordinate and executive all online programs & initiatives• Work closely with other marketing organizations to ensure tight integration of all online programs & initiatives• Develop unique value propositions, business partnerships, and online programs that are targeted toward key customer segments • Achieve targeted results and ensure timely and effective execution of social media tactics and programs• Measure the success of online activities and report the results to management • Use social listening tools to monitor online conversations• Experiment with new and alternative ways to leverage online activities • Maintain social media sites including Facebook, twitter, Youtube, flickr, and Linkedin

Brentwood, Tn

Director of Data Services • Database client services to several top Fortune 1,000 companies including NASDAQ, NYSE Euornext, American Express, Deloitte, KPMG and many more• Maintained a database team of 10 who were responsible for updating 53,000 director and officers, who sat on the boards of more than 6,000 publicly traded companies. Our team averaged 16,000 field changes a week with a .99% quality score• Weekly database presentations to prospective clients and drafted up all proposal and collateral materials• Monthly audit reporting for existing clients• Monthly database training for clients• Understanding of Corporate Governance terms, proxy statements, board committee seat

Lavergne, Tn

Manager, IPS Client Services • Managed the integration for Ingram’s start up division Ingram Publisher Services. This involved integrating publishing companies into Ingram’s infrastructure as it related to distribution, accounting, sales, marketing, customer service and inventory• Assisted in the development of a client integration timeline by strategizing with 15 department executives and managers • Worked with VP of Sales and Director of Business Development in finalizing the Class of Trade discounts for publishers• Worked with Business Analysts in the design of a publisher CRM• Integrated 55 publishers ranging in size from $100k to $40M – often integrating 5-7 publishers at one time• Worked with Client Managers on developing forms and procedures to fully uncover all publisher issues, concerns, and needs ensuring a smooth transition between the publisher former distributor and IPS• Developed a process for testing and training clients needing electronic systems – including Acumen and FTP set-up – support

Brentwood, Tn

Manager, Sales Support • Managed Integrity’s customer service and distribution while being the main point of contact with their third party fulfillment center. Integrity Publishers was a start up publisher.• Developed a sales pub date timeline for all new releases to ensure all key clients such as Amazon.com, AWBC, Barnes & Noble, Borders etc. were notified well in advance with galleys, title cards and other collateral materials• Worked with third party fulfillment center in the development of special instruction needs for clients and a shipping tracking method• Developed a process with the production team that would enable key clients to have finished product well in advance of Integrity’s warehouse arrival date

Vancouver, Canada

• Evaluated complete operation of distribution center and created and implemented new ideas in order to improve sales, efficiencies and quality of service• Developed processes for our customer-service department while overseeing pivotal mass-market accounts, including Wal-Mart, Costco, Hallmark, Chapters Books, Carlton Cards, almost 2,000 independent accounts.• Supervised the administration of key in-house accounts while providing customers with pricing, costing, scheduling of delivery appointments, invoices, special packaging promotions, and inventory updates.• Resolved customer problems on a day-to-day basis. Trained new employees in the customer-service department.• Developed mainframe databases for our in-house sales reps, and acted as training liaison for them.• Set-up and arranged third-party warehouse facilities. Developed system processes between each warehouse and our Canadian corporate office.• Developed strategies for maintaining stronger business relationships with our existing customers.• Created new operational and administrative procedures utilizing third-party partners, ensuring efficient distribution of product between U.S. and Canadian suppliers.• Implemented a key communication system used within and outside of the company for preparation and assembly of all account-specific requirements and deadlines.

Nashville

• Interacted with manufacturers and printing vendors• Generated purchase orders for new and backlist titles• Coordinated deadline requirements with labels and creative services• Effectively distributed master, film and dry goods to proper vendors such as Cinram, JVC, Sony• Monitored production progress of several titles simultaneously• Expedited each project through from beginning to end• Interacted daily with the International department as it related to all parts orders• Worked with manufacturers on proper documentation from U.S. to Canada on finished goods orders• Chaired weekly production meeting• Provided weekly update on production matters to labels, creative services, and inter-company subsidiaries• Processed drop shipments from manufacturer to labels on all new release titles• Assisted Production Manager on reorders

Nashville

• Managed Word Entertainment Canada's account as it related to export documentation, commercial invoices, letter of credits, and logistics• Served as a representative in advising Word Entertainment US on the methodologies of the Christian media distribution in Canada as well as the handling of related customer service• Managed the releases of new product and ensuring its timely shipment in compliance with their agreements• Developed a weekly inventory report database of product availability, backorders, and price increases• Ensure that product directly shipped to Canada's mass-market accounts met all customer requirements (Canadian price-point sticker) and that customs paperwork was processed expeditiously• Acted as Canadian representative while Word Entertainment US migrated to a new distribution and software systems

Greater Nashville Area, Tn

• Managed Word Entertainment Canada's account as it related to export documentation, commercial invoices, letter of credits, and logistics• Served as a representative in advising Thomas Nelson Publishers on the methodologies of the Christian media distribution in Canada as well as the handling of related customer service• Managed the releases of new product and ensuring its timely shipment in compliance with their agreements• Developed a weekly inventory report database of product availability, backorders, and price increases• Ensured that product directly shipped to Canada's mass-market accounts met all customer requirements (Canadian price-point sticker) and that customs paperwork was processed expeditiously• Worked with air and sea freight forwarders on the handling of customer shipments

Canada

• Liaison for customer service operations to parent U.S. company Thomas Nelson Publishers• Managed 5 mass-market accounts which included Wal-Mart, Costco, Sears and 2000 independent accounts such as Hallmark, Chapters Books, and Carlton Cards• Supervised the administration of key in-house accounts while providing customers with pricing, costing, scheduling of delivery appointments, invoices, special packaging promotions and inventory updates• Responsible for training new employees on U.S. mainframe computer system• Assisted in special projects as specified by management, including price list development, sales sheet creation, and reconciling commission reports

Canada

• Handled retrieval, packing and shipping functions for 3000 + customers, 16,000 + SKU's• Oversaw the packing of domestic and international orders and determined freight carrier use

Bachelor Of Arts (B.A.), Marketing

Equivalency Degree

B.Sc., Logistics & Transportation

Equivalency Degree