I am a seasoned public relations executive and PR agency owner who has devoted my life’s work to providing customized franchise PR services. Since starting Fishman PR in 1991, I've led a talented staff to grow Fishman PR into the nation’s leading franchise lead generation PR agency. In fact, I proudly boast that Fishman PR operates like a franchise, noting that the right systems and structure ensures great success at meeting and exceeding client objectives for both franchise opportunity PR and consumer brand PR. I know from first-hand experience now and when I founded the company over 25 years ago that Fishman PR has set the precedent for franchise PR agencies nationwide. I believe it all leads back to exemplary client services coupled with her agency’s stellar track record of developing creative, newsworthy approaches that attract and secure the media’s interest. I launched my PR career at a franchise-focused PR agency. There, over the course of nearly eight years, I quickly made a name for myself in the franchise space by successfully representing franchise industry influencers like Fred DeLuca of Subway and the International Franchise Association and left as a Vice President. Currently, I serve as a Board of Director for the International Franchise Association. I also serve as the, Chariman of the Marketing & Innovation Committee as well Task Force member for MITCon, formerly called FranTech and the Marketing & Innovation Summit. Additionally, I served as a former Board member of the Franchise Supplier Forum as well as the Convention Task Force. When not working, Sherri enjoys wine tasting, skiing, entertaining for family and friends and being Brad's favorite travel companionSpecialties: Media relations, Strategic Planning of PR campaigns, PR tactics for franchise system growth and Franchisee Grand Opening Support, Crisisconducting powerful media interviews