Higher Education Marketing• Graphic Design (print and digital)• Slide Deck Design• Online Recruitment/Social Media Strategy• Education Fair Booth Design• Virtual Fair Event Management• Fam Tour Management• Travel BookingsPersonal and business brand consulting.• Course creation for online entrepreneurial training• Social media consulting—social media management, one-on-one consulting, speaking atseminars, workshops, on-site training, and creating social media training courses.Magazine design projects include Warren Miller's Snoworld Canada, GOABC's Mountain Hunter Magazine, Tourism Quesnel Visitor's Guide, Tourism 100 Mile House Visitor's Guide, and BC Rodeo Association's magazine. Previously designed Tourism West Kelowna magazine and Hawaii Real Estate Guide.

Social MediaCreate and implement a digital strategy for international student recruitment to align with campus strategic priorities.Drive traffic to TRU World’s website and Facebook page using paid Facebook ads, SEO, curated content, and user-generated content.Manage budget for online activities including digital advertising and social media ambassador team’s expenses.Manage international social media with the purpose of recruiting students. Social media channels include: Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, YouKu, Weibo, VK.Coordinate the activities of student bloggers, social media ambassadors, and create social media campaigns cross-promoting on various platforms.Speak internationally on using social media for student recruitment in higher education.Website ManagementManage and edit TRU’s international division’s website using ACM Content Management System.Currently in the process of analyzing and restructuring website to be more user-friendly.Event Coordination, Printed Materials, and Brand ManagementCoordinate all preparations for TRU World’s involvement in recruitment activities in over 280 cities, yearly. Includes all registrations, booking and designing advertising, booth design including banners, printed material, giveaways, presentation design, staffing of booths, and arranging payments. Prepare promotional materials for design and translation to 18 different languages for key target markets. Coordinate the production of videos and photoshoots.Sourcing vendors and procuring print worldwide through bid process.Analyze print and web collateral for consistency, tone of voice, brand message, and alignment with TRU’s strategic goals.Coordinate overseas staff and volunteers for participation in recruitment events and networking events, and coordinating itineraries, booking flights and hotels.Built a Social Media Ambassador program. I encourage team learning and growth, and building future leaders.

Worked directly with clients, collaborated on projects, advised clients on the most cost-effective method to promote their products and services to their best advantage, and designed print collateral. I started my career in print in the camera room, and learned the trade from the ground up, before computers were introduced into the field.