Sherri Klaus Email & Phone Number

Carlsbad, California, Us

Germantown, Wi, Us

Executed marketing efforts for privately-held global company in the pet industry. Built brand awareness and drove market penetration through digital marketing campaigns, website & ecommerce development, new product innovation, sales support, advertising, public relations, social media, and tradeshow events across 5 distribution channels.• Launched global new product innovation including concept development, packaging & copy, product testing, vendor management, sales development & support. • Drove 20+% growth in digital channels via relaunch of B2B and D2C e-commerce websites, development and integration of social media and digital marketing plans, launch of email marketing plan, and content creation• Evaluated competitive digital landscape and emerging industry trends to ensure Isle of Dogs is positioned as a leader in grooming and edibles• Increased Social Media following by 30% through thoughtful content creation, promotional campaigns, brand ambassador program, influencers, and targeted advertising • Maximized international marketing spend delivering 50% ROI of $100k via Food Export Branded Program• Executed all trade show activities including: planning, contractor management, trade advertising & PR, digital email campaigns, promotions and sales development• Created and launched public relations plan with zero spend, building brand awareness through industry press including: Pet Business, Pet Product News, Pet Age, Pets+, Modern Dog, World Pet Association and the APPA• Directed Graphic Design team and freelancer network from creative brief process and creative and copy development through final revisions.

With a diversified client base, I’ve executed brand strategies and spearheaded multiple marketing, advertising and PR efforts for the following companies:Mullets Sports Bar and Restaurant - Marketing Director responsible for logo creation, website content, social media, advertising, PR and event calendar.R2P Pet LTD. - Analyzed competitive dog products, incorporating price, promotion, display, location and manufacturer to help determine new concepts for future products.Suzy Everson Greeting Cards and Pet Portraits - Implemented social media strategies to promote and advertise new products and services.Docland Dental - Creative Director and primary copywriter on packaging designs, display pieces and marketing collateral for consumer product launch of new pet products.Pierre Silber - Produced and directed all marketing, advertising and public relation strategies for online Halloween store and 7 regional retail locations, including a celebrity hosted fashion show. Disguise - Executed public relation strategies to all media outlets on the promotion of new worldwide licensed Halloween costumes exhibited at Comic Con International Tradeshow.

Westbury, New York, Us

Managed all marketing and communication activities necessary to support global branding of the world’s largest Halloween Costume Designer, Manufacturer and Distributor specializing in costumes, accessories and décor for children, adults and pets. During my 6 year tenure, Rubie’s Costume Company acquired 2 new companies, added 2 new divisions and continues to grow each year.• Provided creative direction and strategic thought on all advertising concepts, tradeshow promotions, sales collateral and company events to enhance and maintain positive brand awareness• Lead copywriter for advertising, email blasts, newsletters, websites and editorial content• Managed Public Relations calendar and write press releases associated with company business, new licensed agreements and product launches• Oversaw licensing approval process on all marketing and public relation projects including: Disney, Mattel, Warner Brothers, Marvel, DC Comics, Sony, Nickelodeon, Universal Studios and more• Analyzed competitor products and current trends to determine profitable opportunities for new products and promotions for 4 company divisions • Secured product placement for local and national television shows (Unbreakable Kimmy Schmidt, House of Cards, Stranger Things, Chelsea Lately) and/or news segments, as well as industry blogs • Managed advertising and editorial content for all industry publications • Executed promotional activities and produce annual company seminar for top 400 customers, including production of Halloween Costume Fashion Show• Executed Trade Show initiatives for Halloween & Party Expo, San Diego/New York Comic Con, International Toy Fair, Global Pet Expo and SuperZoo• Social Media Community Administrator of Facebook, Instagram and Twitter

Carlsbad, Ca, Us

Managed direct mail marketing programs, generating over $10M in company revenue. Executed tactical projects and logistics for all areas of marketing programs including direct mail, advertising, public relations, tradeshows, seminars, webinars, company events, presentations and sponsorship programs.• Oversaw creative direction for all direct mail campaigns to both new and potential clientele.• Added depth and detail to marketing programs beyond initial conception to ensure maximum ROI and future scalability• Researched and identified vertical target markets, strategizing various marketing plans and implementing programs to effectively reach each specific target audience• Generated reports and established tracking systems to determine the effectiveness of each marketing campaign• Managed and maintained active project calendar, consistently communicating progress, status and issues to the executive business development team• Implemented new webinar program, which resulted in multiple new customers and increased revenue at a very low out of pocket cost

Us

Planned and implemented all marketing efforts for multi-million dollar Halloween Costume Company. Managed graphic design team, staff photographer and product designers in creation ofproducts including children’s and adult costumes, wigs, hosiery, hats, accessories and home décor.• Managed multiple licensing agreements with major consumer brands, including: Elvis, Playboy, Saturday Night Live and Marilyn Monroe• Wrote copy and oversaw production of packaging, advertising, website design, sales collateral and point-of-purchase displays• Garnered international press coverage for the Playboy Costume Collection through strategic initiatives with partners Playboy and the E! hit television show, “The Girls Next Door.” • Developed customized in-store programs for key retail partners including Wal-Mart, Costco, Party City, Halloween Express, and Spencer Gifts• Utilized research, including sales data, trend analysis, and competitive tracking, to develop product mix.• Worked with various overseas manufacturers to obtain cost efficient and astatically appealing products• Casted models and acted as Creative Director and stylist for all studio and location photo shoots

Booked headline and local musicians, comedians and specialty acts for corporate meetings, tradeshows, seminars and private events. Created entertainment proposals based upon each individual client, taking into consideration audience demographic, entertainment history, budget and show theme. Advanced headline shows by creating and coordinating schedules, air travel, hotel accommodations, ground transportation, catering, technical production, meet and greet sessions and on-site rider requirements.• Aggressively sought out new clients by cold calling and following through with all incoming leads• Oversaw all marketing creative direction on corporate brochures, sell sheets and website design• Produced and coordinated events for the following clients: Anheuser Busch, Lucent Technologies, Toyota, PGA of America, General Mills, PUMA and others• Advanced corporate entertainment events for the following acts: The Eagles, Journey, The Temptations, The Pointer Sisters, The Four Tops, Gin Blossoms and Three Dog Night

Responsible for all marketing activities worldwide in the promotion of high-end fashion and sport sunglass lenses. Implemented and managed marketing calendars, advertising schedules, vendor relations and procurement while balancing and maintaining strict budgetary guidelines. During tenure, sales increased $10M and new fashion lens collections contributed 70% of those sales.• Managed graphic design team, website designer and photographer in the creation of all company collateral and advertising• Facilitated the creation, design and execution of the international company catalog, showcasing all products, services, company history and technical data• Created seasonal fashion brochures, which involved researching color and fashion trends, dealing with fashion houses, eyeglass frame designers and manufacturers and creating unique and innovative selling tools for presentations around the globe• Implemented specialized presentations and programs for major consumer brands such as: Nike, Guess, Ralph Lauren, Spy and Kenneth Cole• Managed trade shows activities for all domestic and international shows, including: planning and set up, trade advertising, public relations, appointment schedules, transportation and more

Analyzed sales trends, competitive products, buying behaviors and product performance to determine product mix, price points and sales forecasting for multiple consumer brands within the professional hair care industry. Assisted in selection of packaging for all new product development, complementing existing packaging and continuing brand identity. During tenure, business grew from $5M to $15M through combination of new product launches and innovative merchandising campaigns.• Acted as primary copywriter for packaging, advertising and promotional literature for new product line. Packaging received the prestigious 1999 Mobius Award for Package Design in Personal Products• Coordinated all in-house and salon new product testing, analyzing formulation, fragrance and appearance. Evaluated and reported results to appropriate brand manager for three consumer brands• Assisted in the selection of models, wardrobes, props and overall concepts for various product photo shoots.• Prepared bi-weekly production meetings of key personnel, which included creation and distribution of Cost of Good and Critical Path Worksheets for all new products and promotions• Consistently reviewed all elements of the marketing process and recorded changes in tactics and strategies as needed

Bachelor'S Degree, Mass Communications

Associate Of Arts - Aa, Fashion Merchandising

Education record