Marketing professional with more than 20 years of global leadership experience building and executing transformative, integrated programs that raise awareness, increase revenue, and drive business growth. Creative brand storyteller with a demonstrated ability to design and activate strategic and tactical plans across owned, earned, and paid channels, capturing and retaining audience engagement. Having owned the marketing function for multiple b2b digital media and technology companies, highly proficient at translating complex products and services into compelling value propositions that resonate across target audiences. Core competencies include global corporate & product marketing, marketing strategy, go-to-market strategy, branding & identity, positioning, repositioning & messaging, thought leadership, project management, creative & design direction, omnichannel marketing (display, mobile, video, email, social, SEM, SEO), content development, event marketing, ad sales marketing, sales enablement, analytics, demand & lead generation, quantitative & qualitative research, public relations, team leadership, agency & vendor supervision, global budget accountability.