Sherron Hanson Email & Phone Number

New York, NY, US

New York, New York, United States

New York, NY

• Develop original concepts, scripts, ideas, and pitches that elevate Lifetime movies, reality, and special events.
• Design and manage campaigns for on-air, radio, off-air media buys, ad sales, SVOD, partnerships and short-form content.
• Concept, pitch, and direct large budget production concept shoots and interview talent for short-form content.
• Direct and manage external creative agencies and internal editors while fostering a strong brand identity.
• Oversee all aspects of pre- and post-production of edit sessions; screen production content, direct voice-over talent, copywriting, music selection, and supervise edit sessions.
• Promoted from Sr. Writer Producer to Creative Director.

New York, NY

• Collaborated and communicated with multi-disciplinary teams across the company including programming and development, ad sales, brand creative, PR, editorial, production, social and digital to produce content.
• Lead internal and external processes for A+E Networks’ in-house production team.
• Managed all production shoot budgets and reported company savings.
• Directed, conceptualized, and developed all department projects, workflow, and schedules.
• On-boarded and guided new producers and production managers.
• Executive produced and line produced projects in partnership with the Creative Directors.

New York, NY

• Conceptualized, wrote, and developed dynamic brand campaigns to market new and returning programming including reality, scripted, and movies under demanding deadlines.
• Directed 15 marketing shoots from concepts to final product.
• Managed creative for multiple platforms including on-air, OOH, digital campaigns, DTO, ad sales, distribution, and events.
• Directed over 25+ outside agencies and internal design staff while fostering a strong brand identity across all media platforms including Facebook, Instagram, Twitter, and digital display.
• Influenced the securing of talented creative personnel.

Nyack, New York, United States

• Managed designers and department project workflow in collaboration with the creative team.
• Evaluated $4M – $7M budget to manage and allocate against priorities throughout programming year.
• Directed management of all external agencies/vendors/designers for key art, digital display, social, and web assets.
• Implemented new production and post-production models to create greater efficiencies across the board.
• Directed photo and promo shoots for key art, on-air, OOH, social media, and digital.
• Promoted from Senior Production Manager to Director.

New York, New York, United States

• Managed the production of large-scale promotional campaigns and all project management operations, software entry and maintenance, trafficking digital and print projects while meeting deadlines on a variety of projects.
• Organized meetings with clients to present creative solutions, record feedback, and determine project progress with creative and production teams.
• Managed several large-scale promotional campaigns with multiple components while meeting deadlines on a variety of projects simultaneously. Projects consisted of web campaigns, advertisements, publishing, digital.

New York, New York, United States

• Established new release projects through all phases of production—from the initial Business Affairs clearance to the final manufacturing process and shipping.
• Maintained effective relationships with an average of 40 high-profile clients such as Warner Brothers and HBO.
• Directed internal and external approval process for copy, editing, layouts, final artwork, color proofs, printed samples, and digital files.
• Monitored internal content management system to control resource allocation and to ensure completion of project phases.

New York, New York, United States

• Researched and ordered CD graphics files from various print facilities for an Avg. of 300 titles every 2 weeks.
• Developed and implemented innovative ideas for changing special packages into standards. o Result: This reduced the expense of initial print orders by more than $370,000 in 2005 and more than $500,000 in 2006, while.
• Promoted from prior positions of Assistant Manager of Production, Production Administrator, and Production Coordinator; gained "hands-on" experience in all areas of production.
• Reduced costs by sourcing new vendors and renegotiating prices with existing vendors and labels for the expense of receiving files.
• Researched and applied new technology to obtain artwork digitally to save cost and time.

Ms, Integrated Digital Media, 4.0

• Media Organization • Business Development • Social Media • Interactive Design Studio • Game Design Studio • Visual Communications •.

Digital Graphic Design Certificate

The core of this program covered Adobe Creative Cloud software tools: Photoshop, Illustrator, InDesign, and Acrobat PDF. Student learn.

Graphic Design

Activities and Societies: Classes taken: Typography Print Production & Process

Continuing Education, Cinematography - Film/Video Production And Premiere Pro

Ba, Communications