Sherry Forbes Email & Phone Number

Virginia Beach, Virginia, United States

• Increased grant funding by 65% and implemented new revenue source, estimated to increase revenue by 22% annually

Saugatuck, Mi

• Owned a seasonal, 6-room Bed and Breakfast, overseeing 2 employees tasked with several day to day operations, managing the business aspect and devising master plan strategies, marketing tactics, and the approach to communications, while upholding the lead as the primary contact for all customer engagement• Provided clear communication, timely problem solving, and focused attentiveness with guests, driving quality customer service, uplifting traveler rankings by 5 spots and achieving #1 on TripAdvisor in just the 1st year of business• Earned consistent high traveler scores by spearheading continuous improvement efforts, resulting in being awarded the ‘Certificate of Excellence’ for 6 straight years• Partnered with a Pay Per Click promotional service, enabling large-scale digital advertising while minimizing promotional expenditures• Increased annual revenue by 200% and doubling (x2) net profits due to: - Improving the guest experience by remodeling all guest rooms, redesigning, and renovating common areas to add a self-service coffee/tea bar, adding a new patio with a conversation area as well as outdoor dining, and expanding the screened porch for conversation and dining - Developing a high performing website with a much-improved user experience through easier navigation and high-resolution photos, including adding a 3rd-party online booking engineo Researching competitor prices and raising prices to align with top performing inns in the area, increasing occupancy over previous owner’s rates• Coordinated a strategic Digital Marketing plan, collaborating with several agencies to analyze customer trends, develop SEO strategies, and conceptualize new content for the website and blogs• Elevated all critical metrics above industry averages within a 2-year timeframe by strengthening customer satisfaction, boosting retention rates, and building a notable reputation, establishing a viable business that sold with a 60% profit

Flint, Michigan

• Managed a cross-functional team consisting of 10+ professionals within different divisions including Branding, Communications, PR, and Product Management, developing the company’s value proposition while maintaining a budget of $1M• Directed the Call Center Manager and led public press relations, brand positioning awareness, and communication logistics, simplifying a high-profile acquisition the doubled (x2) the size of the bank• Launched a full-scale communication plan during the extensive bank merger, describing service modifications to both customers and workforce personnel, including brand alterations, product improvements, and branch details effectuated by consolidation, ensuring 100% customer experience satisfaction and enhancing internal conveyance of 2500 employees across 2 entire banks• Devised and implemented a communications method strategy corresponding to strict federal overdraft regulations as a result to the financial crisis, leveraging employees by giving them the tools to sell customers the benefit of opting in on overdraft programs, exceeding the revenue preservation target by 80%+• Supported HR in training program formulation, collaborating with the Head of Retail, Branch Management Leaders, and Business Partners to develop scripts, messages, and other types of instruction materials, participating in the final presentation to branch personnel and Retail teams, reinforcing coaching procedures that adhere to the Branch Operating Model, successfully training 225 branches• Established new revenue strategies by facilitating market research and customer segmentation analyses through 3rd party partnerships, adapting to meet the continual evolution of customer needs, capitalizing on direct and digital marketing to cross-sell opportunities, securing prospective clients and new households, substantially increasing new core deposits by $18M+ and loan balances by $37M+

Atlanta, Georgia

• Led a Retail Administration team consisting of 3 professionals, overseeing program development and project management, focusing on need requirements for efficient preparations and execution of strategic initiatives designed to drive progressive growth and expansion• Responsible for project evolution of a premature Licensed Banker program, partnering with Regional Leaders to aid in the identification and recruitment of top salespeople, introducing the program to facilitate training and testing on life and health insurance products, growing the number of licensed bankers by 655%+, surpassing revenue goals by 48% and generating $43M in revenue over 5 years• Spearheaded particular operations during a financial institution acquisition and conversion, authorizing internal and external communications to the entire retail client base, confirming successful training execution encompassing appropriate branch personnel, and coordinating all branch consolidations, certifying a smooth transition with minimal disruptions

Atlanta, Georgia, United States

• Produced monthly financial reporting to systematize fee income for ancillary products and services, advising and making recommendations on evolving price changes, supporting the effort towards revenue monitoring and product profitability assessments• Conceptualized and led a year-long company-wide initiative, driving product uniformity across locations throughout the nation, utilizing strong collaboration skills to develop common features, options, and implement strategic price modifications, resulting in net new revenue of $40M+ in just the 1st year• Managed 3rd party providers and outside Vendors, strategically negotiating competitive contract renewals, commencing new fees, and discharging consolidation initiatives while building enterprise relationships, accelerating fee income by $75M over 3 years

Mba, Marketing

Bachelor Of Arts (Ba)