Sherry Heinly Email and Phone Number
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As the Marketing Director at Heitek Automation, I lead the development and implementation of effective marketing strategies that promote the company's products and solutions to audiences in the manufacturing, process control, and industrial sectors. I have over 14 years of experience in industrial marketing, working for global companies such as Weidmuller and KSB Solutions.My core competencies include creating comprehensive marketing plans, identifying target markets and customer segments, collaborating with vendors and sales teams, and executing cutting-edge campaigns that communicate the value propositions of industrial automation solutions. I also have a strong track record of supporting sales growth, e-commerce platforms, and brand awareness through online marketing and advertising. My mission is to drive growth and innovation in marketing and create value for our stakeholders and partners.
Heitek Automation
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Director Of Marketing And Customer Service ManagerHeitek Automation Jun 2024 - PresentPhoenix, Arizona, Us
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Marketing DirectorHeitek Automation Sep 2023 - PresentPhoenix, Arizona, UsAs the Head of Marketing, I am responsible for developing and implementing effective marketing strategies that promote the company's products and solutions to audiences in the manufacturing, process control, and industrial sectors to increase brand awareness, customer engagement, and revenue growth.Creating comprehensive marketing plans that align with the company's business objectives and market trends. Identifying target markets, customer segments, and competition to guide your marketing initiatives. Collaborate with vendors to understand product features, benefits, and applications to create and execute marketing campaigns that effectively communicate the value propositions of industrial automation solutions.Enhance the company's brand image within the industrial automation, fluid power, or robotics industry. Ensure consistent messaging and branding across all marketing channels and materials. Generate leads using tactics such as content marketing, webinars, trade shows, and digital advertising.Oversee the company's online presence, including website optimization, social media engagement, email marketing, and search engine marketing (SEM), to generate inbound traffic and leads. Stay up-to-date with industry trends, competitive landscape, and emerging technologies within the industrial automation sector. Translate market insights into actionable marketing strategies.Manage a team of marketing professionals, including hiring, training, and performance evaluation. Foster a collaborative and creative work environment that encourages innovative marketing ideas. Work closely with sales teams to align marketing efforts with sales goals. Provide sales enablement tools, such as product brochures, presentations, and case studies, to support the sales process.Finally, develop and manage the marketing budget, ensuring efficient allocation of resources to achieve marketing objectives and a positive return on investment (ROI).
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Director Of MarketingWeidmuller Usa Mar 2019 - Aug 2023Richmond, Virginia, UsI worked at a $1B global company based in Detmold, Germany, where I led a Marketing team of 6 employees and helped create a marketing program that utilized processes and tools to position Weidmuller products across targeted industries and audiences. For this, we used a Marketing Automation platform called HubSpot.I also supported sales by creating effective campaigns and sales tools that resulted in sales growth of 15% in 2021 and 26% in 2022. Additionally, I helped grow the company's e-commerce platforms by over 15% for two consecutive years through online marketing and advertising.As part of my role, I coordinated Marketing strategies with Division Heads, Sales, and Management teams to drive growth, brand awareness, and lead generation. I even created and launched a USA-focused campaign for our Power Supply product portfolio, which helped us achieve our 2022 sales goals for that product line.To measure the effectiveness of our campaigns, I analyzed and reported KPIs using HubSpot Analytics. We achieved 90% of all targets measured on KPIs.I also led my team to increase our social media followers through email marketing and other online marketing efforts. For instance, we grew our LinkedIn followers from 1,000 in 2019 to over 12,000 in 2022, all through organic growth.Lastly, I built a professional Application and Training center from the ground up to support training for both customers and employees. I staffed it with an Application & Training Manager and trainers to ensure ongoing success. As a leader with strong interpersonal skills and technical capabilities, I kept a customer-focused vision for the future of the company and managed a budget of close to $1 million per year. -
North America Marketing ManagerKsb Solutions In The Usa Apr 2005 - Mar 2019Usa, Us- $2.77B Global company out of Frankenthal, Germany- Developed a Marketing program and sales tools from ground up for the USA subsidiary to support sales channels for all divisions of the company. - Created all marketing collateral, managed both inbound and outbound digital marketing campaigns to generate new business and support sales channels, partners and sales teams.- Managed in-house advertising program consisting of print, press releases and technical articles. - Created company support website for distribution sales channel- Developed and launched USA corporate website, creating SEO tags to drive our products up the google ranking.- Set up and educated inside and outside sales team on CRM database to manage project hit rates. - Developed and managed the ISO certification program for the company. - Created and maintained yearly budget of close to $500K per year. -
Marketing ManagerTenax, Inc. Jan 2002 - Apr 2005Start-up company from the UK where I was responsible for directing all marketing activities from managing print media, direct marketing campaigns, maintaining company website and supporting sales and consultants with marketing and workshop training material. Worked with advertising agencies on developing campaigns to meet our strategic objectives to help grow sales.
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Media DirectorThompson Everett, Inc. Jan 1998 - Dec 2002UsDesigned media project database used to manage media and traffic projects. Designed and managed database that housed national cable network data used to provide agencies with proposed media schedules. Planned, negotiated, balanced, and executed schedules on cable systems and national networks for agencies across the US. Successfully lead and trained a team of cable media buyers. -
Broadcast BuyerThe Martin Agency Jan 1998 - Dec 2000Richmond, Va, UsPlanned, negotiated, and executed buying on television, radio, and cable for major accounts such as Alltel and Saab. Managed, trained, and developed a team of broadcast-buying assistants. Planned and executed yearly media buy for television and radio markets. -
Marketing AssistantVirginia Economic Development Partnership Jan 1997 - Dec 1998Richmond, Virginia, UsConsolidated and maintained large datasets to develop target marketing initiatives and analyze telemarketing trends. Assisted in the management of the call center where we developed scripts for the telemarketers to use to gain access to executives of companies to encourage them to relocate their businesses to Virginia.
Sherry Heinly Skills
Sherry Heinly Education Details
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University Of Richmond - Robins School Of BusinessBusiness Administration -
J Sargeant Reynolds Community College
Frequently Asked Questions about Sherry Heinly
What company does Sherry Heinly work for?
Sherry Heinly works for Heitek Automation
What is Sherry Heinly's role at the current company?
Sherry Heinly's current role is Marketing Director and Customer Service Manager @ Heitek Automation | Industrial Automation Solutions.
What is Sherry Heinly's email address?
Sherry Heinly's email address is sh****@****ler.com
What is Sherry Heinly's direct phone number?
Sherry Heinly's direct phone number is +180463*****
What schools did Sherry Heinly attend?
Sherry Heinly attended University Of Richmond - Robins School Of Business, J Sargeant Reynolds Community College.
What are some of Sherry Heinly's interests?
Sherry Heinly has interest in Children, Education.
What skills is Sherry Heinly known for?
Sherry Heinly has skills like Hubspot, Adobe Creative Suite, Microsoft Office, Inbound Marketing, Content Marketing, Wordpress, Marketing Strategy, Pumps, Customer Service, Marketing, Strategic Planning, New Business Development.
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