Sherry Li Email & Phone Number

In the 15 years, I play as a management role focused on Brand and Retail to lead different Top brands in different categories (apparels/ sports/ audio devices/ robots/ IT/ dairy and high-tech). Grow with the China Internet business to gain abundant experience and resources. Based on the strong strategic and logical thinking + commercial sense, I've made several successes of the business facing challenges, including turn-over the business or from 0-1 or embracing new opportunities. I am both strong leaders in Marketing/ Sales both online and offline/ Products/ Supply management/ PR/ Finance/ customer care and team management. I am an outstanding leader who is willing to take challenges and climb to the top.Helping international leading brands to achieve 0-1 success or turnaround in China without any failure.Amazon/JD.com/ Tmall/ strategy and executionStrategy and grow bigger.Creative mindsetSales lead for GCR/ APACAchieve aggressive growth.Target 100% achieved.Best profit performanceDeveloping objectives and strategy Integrated marketingPerformance marketing Content marketingE-commerce management & Direct to Consumer DTCRetail and channel strategic planning Product creative and marketingSales operation/ Logistics/ Supply management and Product life controlOperations management Process improvements & capability developmentChannel marketing (Retail, Ecom, Amazon/JD.com)Consumer insights & NPS Brand positioning/ gain marketing shareNPL/ NPIGo-To-Marketing strategies.Regional leadCRM database and direct responseTalent development Data mining/ Research在这 15 年里，我担任管理角色，专注于品牌和零售，领导不同类别（服装/运动/音频设备/IT/机器人/乳制品和高科技）的不同顶级品牌。与中国互联网事业一起成长，获得丰富的经验和资源。凭借强大的战略逻辑思维+商业嗅觉，我在面临挑战的企业中取得了多次成功，包括企业翻盘或从0-1或拥抱新机遇。我在营销/线上和线下销售/产品/供应管理/公关/财务/客户服务和团队管理方面都是强有力的领导者。 我是一个优秀的领导者，愿意接受挑战，勇攀高峰。帮助国际领先品牌在中国实现0-1成功或扭亏为盈，零失败。亚马逊/京东/天猫/战略与执行战略和做大。创意思维大中华区/亚太地区销售主管实现积极增长。目标 100% 实现。最佳盈利表现制定目标和战略整合营销效果营销内容营销电子商务管理和直接面向消费者 DTC零售和渠道战略规划产品创意与营销销售运营/物流/供应管理和产品寿命控制运营管理流程改进和能力发展渠道营销（零售、电子商务、亚马逊/京东）消费者洞察和 NPS品牌定位/获得市场份额不良贷款/不良资产进入营销策略。区域领导CRM 数据库和直接响应人才培养数据挖掘/研究

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  北京航空航天大学

  Computer Engineering