Sherry Lorenz Email and Phone Number

Overall strategic and tactical manager for one of the nation's largest affinity credit card programs. Responsible for business planning, new product development, portfolio management, market and competitive analysis, MIS, contract negotiation and administration, and management of key external relationships including the issuing bank partner and credit card networks.

Manage the asset product line for a mid-sized regional bank. Product line includes Home Equity, Auto, RV, Marine, Unsecured and Credit Card. Responsible for product line P&L, product design and pricing, acquisition and portfolio marketing, risk management and setting service-related standards.

Summer Solutions is a manufacturer and distributor of products designed to help swimmers deal with the negative effects of chlorine on their swimwear, hair and skin. Have an ownership interest and continue to serve as board member and Treasurer.

(Citizens purchased Mellon Bank's retail operations in December 2001.)Responsible for Direct Marketing and Product Management for consumer loan products in the mid-Atlantic region.

Responsible for designing and executing product, sales and marketing strategies to maximize the profitability of the Affluent Segment of the customer base.VP Retail Financial Services, Strategic PlanningResponsible for leadership of discrete projects designed to decrease expenses or increase customer service levels and revenues across Retail Financial Services' lines of business.Credit Card division sold to Citigroup. Part of a select group retained to stay within Mellon Bank.AVP Credit Card Group, Division Manager - Portfolio MarketingDeveloped and executed marketing programs to increase activity and stem attrition for a $2 billion credit card portfolio. AVP Credit Card Group, Business Projects ManagerDirected cost and profitability analysis for credit card programs and functions. Banking Officer, Affinity Financial ServicesBusiness Line Controller for a new business line developed within the Retail Financial Services division. Lead business line product was a consumer credit card.