Sherry Lu Email & Phone Number

中国 上海市

Operation procedure organization- Updated and organization operation procedure to match the currently business strategy.- Management performance Assessment updated.- POS opening and closing procedure updated according HQ’s policy.Retail & Rental strategy- Sales and Sales Margin analysis.- Cooperate with brands to adjust the sales strategy according the sales analysis.- Activity planning and negotiate with brands to attend the activities, make the business growth up.- EC project set up and business development at online channel.

Shanghai

Retail Operation & Organization 1. Retail operation policy set up, such as operation manual creative, launch to store and make sure each first line staff’s operation behaver compliance. 2. Operation format set up, such as KPI tracking format, operation check list format, new store opening check list format, staff performance review format and any other formats what could help first line staff to realize the KPI elements. 3. Retail Calendar creative which include any important festival and landlord anniversary details, to make any strategic decision. 4. Cooperate with business partner to creative , make sure each store user friendly. 5. Store inventory stock take procedure set up and monitor the result of monthly stock take. 6. Store petty cash reimbursement monitor and policy set up. 7. Store materials forecast control with the operation budget and communicate with each supplier. 8. New store opening/ relocation/ renovation organization with business partner supporting function and landlord. Such as project, IT, finance, VM, Marketing, CRM… Sales Strategy & Supporting 1. Store KPI’s analysis after store visit, and cooperate with area manager to identify the problem and make the sales planning. 2. Commission scheme updated and launch to encourage first line staff sales passion. 3. Staff’s sales performance analysis and make the routine incentive planning. 4. Make the promotion planning according the competitor brand’s promotion and marketing trade. 5. Monitor stores sales trend vs. inventory, reallocate merchandises to drive sales 6. Evaluating staff’s performance according KPI element and area managers’ suggestion, to make sure a potential sales team. 7. Marketing activity executive and good cooperate with landlords 8. Training request and comments to submit to training team, cooperate and executive with training team and business partner.

Shanghai

1. Franchise Retail Operations:a. Monitor the sales dealer's retail sales (sales in, sale out), and identify problem. b. According the problem, make any proposal, and negotiate with dealer in order to improve the sales. c. Operation skill or tools management launch and negotiate with dealer to accept. d. Regular stores visit, report and follow up on the related issues (Sales, VM, market trend and competitor’s activities, etc.) 2. VM a. Ensure dealers' store VM standard is follow Lacoste global guideline. b. Ensure the store POS's and advertising image follow global's standard . if not, negotiate with dealer to maintenance or change it. c. Push the dealer to apply the advertising location and communicate with marketing to provide visual materials. 3. Training a. Coordinate with Training function to make the course of dealers' seasonal training , gathering, Outing. b. On-site coaching any operation management skill, basic products knowledge and display. 4. Marketing support a. Make animation proposal and cooperate with marketing to support new store opening. b. Coordinate with marketing make any event process smoothly.

中国 上海市区

Boutique Operation supporting1. Boutique staff uniform forecast made and ordering from oversea supplier with the budget and make sure their image match to HQ’s standard.2. Boutique sales package and materials forecast made and ordering from oversea supplier, and control the usage with the budget.3. Boutique opening/ closing operation organization. cooperate with group supporting function team to make sure the project process smoothly.4. Boutique operation manual updated and comply with group’s audit, and monitor boutique to observe it.5. Oversea customer service handing with retail policy and authority of approval for some case, and coordinate with other countries boutique.6. SAP system executive and coach to store and office staffs. 7. Optimize the supplier and creative the information in SAP.8. Negotiate the quotation with supplier and do the budding, follow up the whole ordering procedure.Finance1. Boutique cash advance control and recode. 2. Operation budget review for each month.3. Operation expense forecast made with budget and make sense.4. Lease deposit payment application in SAP, and deposit return tracking from landlord.BD operation1. Lease renewal/extension negotiate with Landlord according finance forecast and legal suggestion.2. Cooperate with landlord and marketing to make sure shopping mall’s anniversary or any in store animation process smoothly. 3. Business license register application and coordinate with cooperate with related function.

中国 上海市区

VM 1. Monitor dealer’s VM with the standards to drive the sales.2. Dealer’s display skill improvement. And organize the VM training with brand VM team.Operation1. Dealers sales report analysis to help area manager make the incentive planning. 2. Any dealer’s retail operation issues tracking, and feedback to area manager to make further action plan to drive the sales. 3. Cooperate with MTM tailor to make the MTM events process smoothly.4. MTM orders checking and send to the factory, and deal with the feedback from dealers.Training1. Dealers training requirements collection and organization with brand training team and get training feedback to area managers. 2. On-site supporting dealer’s training, such as product knowledge, sales skill, CRM training.