Sherry Mcdaniel Email & Phone Number

Virginia, United States

UGC Beauty Creator, Nano-Influencer, and affiliate marketer on trending social media platforms. Working with beauty brands to create short-form video content to promote their brand through gifted and paid collaborations as well as affiliate partnerships. Worked on several Whitelisting projects with high-profile beauty brands. Created niche content such as short videos and posts for TikTok & Instagram. Posting content on a daily basis as a way of engaging and growing an audience. Keeping current… Show more UGC Beauty Creator, Nano-Influencer, and affiliate marketer on trending social media platforms. Working with beauty brands to create short-form video content to promote their brand through gifted and paid collaborations as well as affiliate partnerships. Worked on several Whitelisting projects with high-profile beauty brands. Created niche content such as short videos and posts for TikTok & Instagram. Posting content on a daily basis as a way of engaging and growing an audience. Keeping current with the ever-changing climate of social media & marketing trends while learning the intricacies and nuances of organic content creation. Reviewing analytics and insights to see how content performs. Continuously trying to attract and engage followers with the ultimate goal of collaborating with cosmetic companies to promote their brand. TikTok following 3K Followers. Instagram Following 760YouTube Following 397Facebook Following 200Pinterest 86Began Beauty Blog in 2022 on WordPress and growing a following on Pinterest to advertise blog, affiliate links and other social media accounts. Created a YouTube beauty channel featuring video reviews & tutorials. repurposing content from other social platforms to create “shorts” for YouTube channel and Instagram reels. Linktree: https://linktr.ee/sherbearcoconutgirlTikTok & Instagram profile: @sherbearcoconutgirlTikTok: https://www.tiktok.com/@sherbearcoconutgirl?_t=8WHTu5PEEzj&_r=1Instagram: https://instagram.com/sherbearcoconutgirl?igshid=YmMyMTA2M2Y=Blog: https://shimmerfacebeautytime.wordpress.comYouTube: https://youtube.com/channel/UCz8wvu-sczOZx_U7bQPolDwPinterest: https://pin.it/6deWwG3 Show less

Richmond, Virginia

Responsible for all communications and creative for a local chapter of Ronald McDonald House Charities (RMHC) in Richmond, VA. Served as the brand manager for the chapter to ensure all communications adhere to global brand standards while balancing messaging that best represents the unique qualities of the local Richmond chapter. Developed and implemented strategy, processes and standard business practices for marketing and communications efforts including digital marketing and direct mail… Show more Responsible for all communications and creative for a local chapter of Ronald McDonald House Charities (RMHC) in Richmond, VA. Served as the brand manager for the chapter to ensure all communications adhere to global brand standards while balancing messaging that best represents the unique qualities of the local Richmond chapter. Developed and implemented strategy, processes and standard business practices for marketing and communications efforts including digital marketing and direct mail. Established internal review processes for all communications. Developed content and copy for email campaigns, newsletters, website, media talking points, event invites, social media posts and promotional materials. Interviewed local families and wrote feature articles for monthly E-newsletters. Used storytelling techniques in email campaigns and social media to spread awareness of the charity throughout the local community. Developed communications plan for the year. Helped create crisis communications strategy during the start of the pandemic. Show less

Reston, Virginia

Provided an advanced level of marketing expertise and technical database knowledge to support the gift planning program at the National Wildlife Federation. Managed a variety of donor engagement and stewardship efforts, including production of marketing materials and vendor coordination. Developed and implemented overall marketing and communications strategies, schedules and processes to track important KPIs. Analyzed and reported on metrics for all gift planning marketing projects, both direct… Show more Provided an advanced level of marketing expertise and technical database knowledge to support the gift planning program at the National Wildlife Federation. Managed a variety of donor engagement and stewardship efforts, including production of marketing materials and vendor coordination. Developed and implemented overall marketing and communications strategies, schedules and processes to track important KPIs. Analyzed and reported on metrics for all gift planning marketing projects, both direct mail and digital campaigns. Designed six gift planning ads every year for the National Wildlife Magazine. Designed a direct mail Legacy Society newsletter and coordinated production and mailing with vendors on a semi-annual basis. Additionally, created other direct mail collateral such as postcards, invitations, folders, greeting cards, surveys and emails. Managed the internal review and routing process for all Gift Planning communications within the Philanthropy team. Planned legacy donor events. Recruited and managed volunteers for NWF’s yearly Annual Meeting, a 3-4 day event. Show less

Reston, Va

Assisted with the development and implementation of the Development Plan that incorporates a range of strategies including annual appeals, major donors, grants, corporate and individual appeals, and special events. Assumed a leadership role in the execution of special events. Was Race Director of 15th Annual Hopecam 5k. Incorporated a team competition element to the race and supported 20 corporate and family teams. Planned logistics and details for the race event. Created and tracked event… Show more Assisted with the development and implementation of the Development Plan that incorporates a range of strategies including annual appeals, major donors, grants, corporate and individual appeals, and special events. Assumed a leadership role in the execution of special events. Was Race Director of 15th Annual Hopecam 5k. Incorporated a team competition element to the race and supported 20 corporate and family teams. Planned logistics and details for the race event. Created and tracked event budget, Coordinated Constant Contact emails to support event, and created follow-up Thank you to donors and sponsors in advertisement. Recorded donations in a donor management database, ensuring accuracy of all entries and making corrections as needed. Supported Executive Director in preparation for board meetings, putting together necessary reports and power point presentation. Assisted with Volunteer program. Reviewed applications and conducted phone and in-person interviews to hire committed volunteers for Hopecam's programs. Show less

Leesburg, Va

Makeup artist and product specialist at a makeup boutique. Greeted customers and gave tours of the store to new clients. Answered phones. Made and confirmed appointments. Taught lessons on makeup application in addition to providing makeup artistry services. Custom blended foundation and lipcolors. This was a heavily customer service-oriented position in which artists work one-on-one with a client. Updated and maintained client database. Entered client information, such as custom blend… Show more Makeup artist and product specialist at a makeup boutique. Greeted customers and gave tours of the store to new clients. Answered phones. Made and confirmed appointments. Taught lessons on makeup application in addition to providing makeup artistry services. Custom blended foundation and lipcolors. This was a heavily customer service-oriented position in which artists work one-on-one with a client. Updated and maintained client database. Entered client information, such as custom blend formulas, new client information and wish lists into client database. To advertise our services I attended local networking events, trade shows, BNI and networking groups. Posted on social media outlets including Facebook, Instagram and Twitter in order to attract new business. Helped promote and plan store events. Show less

Loudoun County, Virginia, United States

Provided freelance makeup artistry services specializing in special occasions, bridal makeup, and beauty events at luxury department stores.

Reston, Va

First point of contact for families served by MDA by coordinating and attending hospital-affiliated clinics at Georgetown University Medical Center and UVA. Provided information regarding resources and services such as equipment loan program and medical equipment repairs and modifications for MDA families while maintaining strict confidentiality following up with individual needs that arise during MDA clinic visits. Registered, maintained and updated family files using internal database;… Show more First point of contact for families served by MDA by coordinating and attending hospital-affiliated clinics at Georgetown University Medical Center and UVA. Provided information regarding resources and services such as equipment loan program and medical equipment repairs and modifications for MDA families while maintaining strict confidentiality following up with individual needs that arise during MDA clinic visits. Registered, maintained and updated family files using internal database; generated purchase orders for equipment and repairs on behalf of MDA families. Coordinated with vendors to gather pertinent information needed for billing and processing invoices. Organized and coordinated volunteers and volunteer logistics for Muscle Walk event 2011 and 2012. Recruited family teams and sponsors for Muscle Walk event for 2012. Organized timeline leading up to event, event logistics, event agenda and program at the event. Organized, planned, implemented timelines and coordinated logistics of annual summer camp program and served as camp director for MDA Summer Camp for children with Neuromuscular disease. Recruited and coordinated 70 volunteers for week-long, over-night program. This Intensive recruitment process included a careful interview process, phone screening, and criminal background checks for procuring one-on-one volunteers, medical staff and leadership staff for special needs campers. As camp director I planned logistics, meals and facility arrangements. Generated quarterly newsletters to distribute educational information to individuals served by MDA, their families and sponsors regarding special events and fundraising events. Coordinated outreach initiatives in order to reach our population. Examples are: Mailings, email blasts and Facebook posts on Facebook page regarding the latest condensed information regarding disease specific research, fundraising and educational events in the area and information about clinical trials. Show less

Reston, Va

(Formerly: The Spinal Research Foundation) Worked closely with Ph.D. researchers and doctors to efficiently manage data collection and management. Collected survey information and pulled reports for researchers to utilize in their studies and create and analyze statistics used for articles in medical journals. Developed more efficient ways of getting more accurate and complete information in order to support studies being done on post-surgical patients. Acted as Editorial Assistant-edited… Show more (Formerly: The Spinal Research Foundation) Worked closely with Ph.D. researchers and doctors to efficiently manage data collection and management. Collected survey information and pulled reports for researchers to utilize in their studies and create and analyze statistics used for articles in medical journals. Developed more efficient ways of getting more accurate and complete information in order to support studies being done on post-surgical patients. Acted as Editorial Assistant-edited and proofread scientific articles written by doctors and researchers for The Journal of The Spinal Research Foundation, a medical journal that is published in-house and is meant to educate the general public as well as share knowledge throughout the scientific community. In charge of the layout design, typography and formatting of journal. Procured images and permissions for content of scientific articles Wrote non-scientific articles and ads. Required adept knowledge of Adobe In Design and Adobe Photoshop and Microsoft Word. Acted as Assistant Race Director of charity 5k race for The Spinal Research Foundation’s, We’ve Got Your Back Race/Walk for 2009 and 2010. Recruited and organized the volunteers and volunteer logistics for event and pre-event. Implemented marketing strategies to advertise for the event and rallied volunteers to promote the race event. Marketed race by networking with contacts in the community. Organizing and procuring licensing and permissions for events. Secured entertainment for the event. Designed marketing promotional materials such as brochures and postcards for the race. Show less

Leesburg, Va

Provided administrative support for 2 chiropractors and 2 Massage Therapists Administrative and office management duties included managing and training therapy assistants and other receptionists. Responsible for invoicing, collections, and basic accounting of daily deposits. Answered phones, scheduled and confirmed appointments.