Sherry Shih Email & Phone Number

I bring the elegance of Chinese calligraphy to life, creating unforgettable experiences that blend culture, art, and storytelling.▸Worked with top luxury brands across Los Angeles, crafting live calligraphy activations that captivate clients. From Lunar New Year celebrations to exclusive events, my calligraphy adds a personal, cultural touch that resonates with high-end audiences.▸Designed interactive workshops that turn tradition into a hands-on experience, leaving participants inspired and engaged.▸Created custom art pieces—scrolls, fans, and more—that clients treasure as meaningful keepsakes or gifts.Let’s collaborate to elevate your next event with artistry and cultural authenticity.

Petaluma, Ca, Us

Enhanced Salesforce integration with various website plugins, notably improving lead capture and segmentation tailored for B2B audiences. Expanded social media outreach by enhancing existing platforms and exploring new avenues for audience engagement and lead generation in the B2B sector.Key Accomplishments▸Actively managed and initiated dialogues on professional forums, significantly boosting brand advocacy and market presence▸Orchestrated diverse marketing campaigns, including product launches and special events, overseeing video production, content creation, and website updates▸Developed strategic initiatives to integrate Salesforce with tools like Gravity Form, Typeform, and OnceHub via Zapier, optimizing customer journey and lead nurturing processes▸Diligently monitored and evaluated digital marketing efforts against ROI and KPI benchmarks using ▸Google Looker Studio Report, ensuring continual optimization of strategies▸Tools: Salesforce, Pardot, Excel, Google Analytics, Adobe Creative Suite, Trello

Brea, California, Us

Streamlined marketing technologies for B2B efficiency, implemented Power BI for improved sales reporting, and developed a sales enablement system to enhance engagement with key B2B accounts.Key Accomplishments▸Collaborated with Salesforce admins and sales teams to integrate LinkedIn, significantly improving our B2B marketing approach▸Developed LinkedIn campaigns for sales staff reposting, boosting the social media presence▸Optimized LinkedIn Ads and managed performance, ensuring high visibility and engagement across social media platforms in the B2B sector▸Implemented Power BI, enhancing visibility in account and revenue reporting, crucial for effective B2B market management▸Successfully deployed a sales enablement tool, achieving an 80% adoption rate within six months, reinforcing our B2B marketing strategy▸Tools: Salesforce, Seismic, Power BI, Zapier, DataStudio, Google Ads, Adobe Creative Suite, Trello

Brea, Ca, Us

Responsible for implementing ABM strategy with the sales director, creating tiered accounts for personalized campaigns.Key Accomplishments▸Mitigated a 28% loss in viable business by smoothly transitioning from traditional marketing methods to digital marketing strategies during the Covid-19 pandemic▸Implemented Account-Based Marketing (ABM) strategy in collaboration with the sales director, creating different tiers of accounts with personalized and customized campaigns▸Managed multiple marketing channels (advertising agency, email, social media, paid advertising, events) to generate leads and reach potential customers▸Tools: Salesforce, Pardot, Excel, Google Analytics, Adobe Creative Suite, Asana

Brea, Ca, Us

Responsible for developing and implementing account-based marketing implementation, including the go-to-market strategy set up, marketing and sales alignment, target account list creation, workflow optimization, and report generation.Key Accomplishments▸Improved lead qualification flows by collaborating with sales to implement the account-based marketing plan, applied personalized messaging to the targeted audience. This resulted in a 300% revenue increase over 1.5 years.▸Aligned leads to account information in the CRM/Salesforce with market segmentation.Reported marketing contribution with data-driven analysis to Sales pipeline through close collaboration with account-based marketers and inside sales managers.▸Built, maintained, and managed a lead scoring model in Pardot—including testing and optimizing to ensure seamless lead delivery to the sales team.▸Tools: Salesforce, Pardot, Excel, Google Analytics, Adobe Creative Suite, Asana

New York, Ny, Us

PERFORMANCE NETWORK |World-class continuing education for architects. Fremont, CA Responsible for online architecture conference project management, including event planning, formulating conference agendas, speaker invitation, coordination, managing budgets, and timelines.Key Accomplishments▸Business development for new guest speakers with the results of three times growth for the lectures amount and 20% growth of the audience over three months.▸Tools: Adobe Creative Suite, WordPress

Positron VRProject: Retopology for a 3D engine model▸Recreating a low-poly count 3D model.▸Tools: Zbrush, MayaSunlite Industrial CorporationProject: Product development, web design, and exhibition design▸Design and development water fun products, board games, and goggles. Create company and brand website. Design the booth for the exhibition.▸Tools: Wordpress, Shopify, Photoshop, Illustrator, HTML, CSSLand Vision Landscape DesignProject: Landscape renovation of a community, luxury private house▸Collaborated with Landscaper to create the documentation, which including site survey, plant palette, plan and perspective rendering.▸Tools: Sketchup, AutoCAD, Photoshop, Illustrator

Master Of Architecture (M.Arch.), Architecture

Abroad Semester, Architecture

Bachelor’S Degree, Psychology