Strategic marketing leader with extensive experience developing programs to drive revenue and expand brand visibility. Cross platform knowledge with a focus on building and driving audience engagement through online and offline communication touch-points including advertising, social, digital marketing, mobile, direct marketing, promotions, sponsorships, events, and content creation. Expert at orchestrating strategic efforts across diverse audiences, geographies and industries, spanning consumer, business and global markets. Inquisitive nature, driving the need for continual learning and exploration of innovative marketing ideas and solutions. Result-based practice with an emphasis on optimizing performance, ROI, and connecting goals to actionable and measurable programs. Successful at building solid relationships with internal and external groups. Solution-oriented with strong leadership skills, guiding teams to produce high performing programs and empowering individuals to grow their potential and talent.Key Competencies: Integrated Marketing; Campaign Development; Advertising Planning and Execution; eMarketing; Digital Marketing; Traditional Marketing; Social Media; Mobile Marketing; Content/Asset Creation; Go-to-Market Strategy/Program Development; Promotions and Sponsorships; Trade Show and Corporate Event Planning, Consumer Insight; Performance Analytics; Market Research; Lead; Demand/Generation; Business-to-Consumer; Business-to-Business; Global; Cross-Functional Team Leadership; Google Analytics; Facebook Analytics; Eloqua, Bizzabo; Hubspot; SalesForce; Slack; Zoom; Hotjar; Moat; SEMRush; JIRA; Survey Monkey; Coupa
Listed skills include Integrated Marketing, Digital Media, Lead Generation, Advertising, and 25 others.