Sherry Adams Email and Phone Number

• Responsible for soliciting digital, radio and print advertising for the Coral Gables Magazine• Network with national, regional, and local companies to generate revenue• Creates and designs product business plans, project parameters and strategy documents for potential business opportunities, outlining key resource requirements and timelines, including pricing and positioning• Implement new sales methodologies, strategizing creative ways to attract new business through referrals, leads, and networking

• Oversaw a three person team focused on advertising sales of both digital and print maps for Florida Chamber of Commerce projects

Achievements• More than doubled sales revenues during first 18 months• Secured $1.2 million, 5yr partnership with Boca Raton Regional Hospital - largest sponsorship in FAU athletics history• Secured 6-figure, multi-year commitments from South Florida Ford, Florida Public Utilities, Anheuser Busch • Secured major corporate partnerships in leading & diverse product categories: automobile, casual dining, utility, waste/recycling, hotel, grocery, health care & state/federal government agencies • Established & developed relationships with top University administrators at several key University departments: Student Affairs, Information Technology, Business Svcs, Alumni Assn, University Foundation, Student Government, Parents Assn & Office of the PresidentResponsibilities• Developed & implemented comprehensive annual business plan, outlining & justifying revenue goals, expense budgets & overall project goals for the partnership• Primary lead on sales & relationship management of corporate partners, including renewal of current sponsorship agreements upon expiration• Managed expenses related to execution of sponsorship program: radio station market clearance, broadcaster talent contracts, travel/entertainment, promotional merchandise, printing/creative, etc • Sponsorship payment collections• Primary lead: corporate sponsorship fulfillment including game-day promotions, broadcast partner contract negotiation & fulfillment, hospitality coordination, sponsor appreciation events, signage, game program production • Supervised 6 marketing interns & game day marketing initiatives for multiple sports including corporate partnership sales fulfillment & FAU Athletics special project initiativesSPECIALTIES: Sales & Marketing, Events, Promotions, Client Management, Personnel Management, Community Relations, Communication, Media Relations, Sponsorships, Revenue Strategies, Corporate Partnerships, Volunteer Programs, Contract Negotiation

Achievements• Generated over $1 million in both cash and in-kind services during an economically challenging environment until the event was cancelled by the promoter. • Cultivated strong media partner relationships with Comcast, Sun-Sentinel, Beasley Radio Group to ensure community awareness• Secured promotional partner exclusivity with companies including Best Buy, Disney Studios, Pepsi, Miller Coors, Boca Java, Red BullResponsibilities• Sponsorship Sales and Relationship Management of Corporate Partners• Secured and Managed Media Partnerships • Developed and Coordinated Event Promotions• Implemented Community Awareness Initiatives• Created Volunteer ProgramSPECIALTIES: Sales & Marketing, Events, Promotions, Client Management, Community Relations, Communication, Media Relations, Sponsorships, Revenue Strategies, Corporate Partnerships, Volunteer Programs, Contract Negotiation

Achievements• Exceeded 2008 annual revenue goal of $8.6 million• Worked with International Speedway Corporation (ISC) multi-media sales team in generating revenues of over $7 million in 2007 Responsibilities• Executed Corporate Partnership program for Championship NASCAR, IRL and Grand Am events • Secured sponsorship sales and managed client relations • Created and implemented client promotions • Developed local and national sponsorship pricing and packaging • Created and implemented the “Track Fan Passport” Hospitality Program• Secured vendor display salesSPECIALTIES: Sales & Marketing, Events, Promotions, Client Management, Community Relations, Communication, Media Relations, Sponsorships, Revenue Strategies, Corporate Partnerships, Volunteer Programs, Contract Negotiation

Achievements• Founded and led all aspects of sales and marketing firm specializing in the development and execution of creative revenue initiatives for companies seeking to enhance awareness and profitability• Implemented customized sales practices and outreach marketing campaigns for client roster including:• National Football League (NFL International) – Global Sports• Canadian Football League (CFL) – America One Television Network• Fox Sports Net Southwest• Fox Sports International• Cowboys & Indians Magazine• Kingfish Boxing Productions• KICKS Indoor SoccerSPECIALTIES: Sales & Marketing, Events, Promotions, Client Management, Personnel Management, Community Relations, Communication, Media Relations, Sponsorships, Revenue Strategies, Corporate Partnerships, Contract Negotiation

Achievements• Tripled sales goals to foster multi-year, NFL and Harris County guaranteed financing of two Youth Education Town Centers for underprivileged children in Houston• Generated over $2 million in community-based marketing, advertising and promotional media for corporate and philanthropic partnersResponsibilities• Sales and management of Super Bowl Host Committee Hospitality Program• Directed on-site logistics and client entertainment for week long events and activities• Coordinated sponsor relations, outreach, and promotional mediaSPECIALTIES: Super Bowl, Super Bowl Host Committee, Sales & Marketing, Events, Promotions, Client Management, Personnel Management, Community Relations, Communication, Media Relations, Sponsorships, Revenue Strategies, Corporate Partnerships, Volunteer Programs, Contract Negotiation, Nonprofit Revenue Development