Associate Creative Director
Current- Guiding and crafting Hyundai integrated campaigns, partnerships and sports sponsorships.
- Led Hyundai’s first collaboration with Amazon Prime for Thursday Night Football, starring legendary NFL safeties Troy Polamalu and Brian Dawkins
- Created Hyundai’s NFL sponsorship campaign for NBC’s Sunday Night Football, featuring Hall of Fame wide receiver Terrell Owens with a trio of social influencers
- Managed Hyundai’s In-Market social & digital. Year over year, the VS campaign generated an 80% increase in total conversion rates, with a 274% increase in high value actions, driven by an increase in paid media.