Sherry Franson Email & Phone Number

United States

Digital Asset Management across brands for Kimberly-Clark North America Brand & Packaging Design team.Esko/Media Beacon Content Hub data governance and management of packaging renders and online optimized images for Ecommerce.Documentation and training to increase user engagement.Work with IT/development team on continuous improvements to enhance user experience and find opportunities for automation/integration with MDM, PIM, ERP, CRM, and other systems to reduce manual work and/or rework.

Neenah, Wisconsin

Develop marketing strategy and manage all marketing activities supporting the company's account-based marketing model, utilizing automation, inbound content marketing, lead generation and social media outreach to build awareness of the brand, grow business within established accounts, as well as attract new prospects.Develop and manage company branding and messaging, as well as marketing collateral design and distribution, keeping in line with established brand guidelines.Champion continual customer experience enhancements to improve customer satisfaction and loyalty.Lead trade show planning and coordination to ensure alignment with major company business objectives.Webmaster, analytics expert, content manager/creator, designer, project management consulting and leadership.I manage all Sales and Marketing technology platforms for the business development team, including Salesforce CRM Sales Cloud administrator, HubSpot CMS and Marketing Hub, LinkedIn Sales Navigator, and more.

Appleton, Wi

Mobile and website strategy, planning, UX design & usabilitySEO, Web analyticsEmail marketing strategySocial media marketing and strategyMarketing technology & vendor managementWorkfront administrator for Marketing teamMarketing Project management

Neenah, Wi

Consultation, planning, implementation and management of all aspects of the web development and internet marketing processes, both company-facing and for a growing national and global client base in a fast-paced agency environment. Including but not limited to: - Website Development: Manage complete web development process for Directions Marketing and clients, from initial needs analysis and strategy to content planning and creation, site-mapping, wire-framing, user interface design guidance, programming and CMS implementation, testing, documentation, and training.- Search Engine Marketing: Manage SEM campaigns from initial keyword research, campaign development and execution, to reporting and analysis on national and international PPC campaigns.- Search Engine Optimization: Direct SEO initiatives for Directionsmarketing.com and client websites, including keyword research and strategy, on-site considerations, and off-site link building tactics. - Website Analytics: Monitor site analytics for Directions and all client websites, implementing activities to maximize time on site, reduce bounce rate, and increase conversions. - Social Media Development & Marketing: Strategy, planning and setup of customer social media channels, content creation, integration with existing client websites, and SMM marketing strategy.- Email Marketing: Consult on email marketing strategy as well as manage customer email lists in compliance with CAN-SPAM, copywriting, programming of html email templates and executing (sending and monitoring) email campaigns, implement list building strategies following proven permission-based email marketing best practices.

- Develop, execute, analyze and report SEM results for all regional PPC, display, social media marketing, as well as email marketing campaigns for N-eleven/DealerFire and over 30 auto dealer marketing customers. - Direct SEO initiatives for internal N-eleven/DealerFire sites and all customer websites, including site infra-structure, on-site page content, meta data, and off-site link building. - Monitor website analytics for all customer dealership websites, plan and implement activities to maximize site effectiveness & increase conversions. - Oversee development and maintenance of N-eleven/DealerFire customer master email database as well as all auto dealer email marketing customer's email lists. Plan and implement list building strategies in compliance with CAN-SPAM. - Identify and develop process improvements to increase productivity of the sales, programming and support teams.- Train and assist sales department in explaining complex online marketing campaigns to potential clients.

- Member of an 11-person ecommerce marketing team for jjkeller.com, a 6000+ product e-commerce and informational website.- Part of a three-person team who wrote content for, maintained, updated, and redesigned assigned areas of jjkeller.com. - Wrote and edited content for promotional emails, e-newsletters, direct mail, product detail pages, resource centers, landing pages, and pay-per-click ads. - Designed and programmed: promotional landing pages, product pages for new and updated products, resource centers, on-site cross-sell banner ads, as well as sponsored placements, following usability/user experience and SEO best practices/guidelines. - Setup and manage web special offers to coincide with drive to web marketing activities. - Identified trends and suggested solutions/process improvements to increase productivity of the creative team. - Member of the company Intranet Developer's and Steering Committees.

Led a team of five applications software tech support specialists (supporting 7 transportation management-related software programs) in day-to-day work load management, achieving a consistent 90% first call resolution. In addition, was responsible for: - Support Rep performance coaching- Fielding escalated customer helpdesk calls- Client database maintenance/repair- Manage software testing & version bug tracking- Manage monthly software update distribution - both physical & online options, including management of email notifications process.- Perform software training for new sales reps & refresher training as needed.- Regulatory training for new support reps- Plan & develop online customer support web portal & maintain as needed.- Manage software help documentation & version release notes.

- In-depth knowledge of motor carrier regulations, hours of service, vehicle inspections/maintenance, licensing, and fuel tax reporting- Fielded customer calls and/or emails to resolve software-related and/or regulatory questions or problems. - Fixed customer databases (Access & SQL) when the issue couldn’t be resolved over the phone. - Performed software product testing as needed by software development team. - Provided software product training to customers who purchased on-site training packages.- Software product training for new sales representatives and other new employees in the dept.

Assist Management Information Office department with setup of new hardware/peripherals and routine pc/mac maintenance. Monitor & assist students in use of campus computers in the residence hall computer labs. Performed new student computer lab orientation training.

Ba, Journalism (Advertising/Public Relations)

Activities and Societies: Student Ad Club. AAF's NSAC - National Student Advertising Competition (Client: Pizza Hut)

Project Management Master Certificate