Sherry Franson Email & Phone Number

United States

Digital Asset Management across brands for Kimberly-Clark North America Brand & Packaging Design team.Esko/Media Beacon Content Hub data governance and management of packaging renders and online optimized images for Ecommerce.Documentation and training to increase user engagement.Work with IT/development team on continuous improvements to enhance user.

Neenah, Wisconsin

Develop marketing strategy and manage all marketing activities supporting the company's account-based marketing model, utilizing automation, inbound content marketing, lead generation and social media outreach to build awareness of the brand, grow business within established accounts, as well as attract new prospects.Develop and manage company branding and.

Appleton, WI

Mobile and website strategy, planning, UX design & usabilitySEO, Web analyticsEmail marketing strategySocial media marketing and strategyMarketing technology & vendor managementWorkfront administrator for Marketing teamMarketing Project management

Neenah, WI

Consultation, planning, implementation and management of all aspects of the web development and internet marketing processes, both company-facing and for a growing national and global client base in a fast-paced agency environment. Including but not limited to: - Website Development: Manage complete web development process for Directions Marketing and.

- Develop, execute, analyze and report SEM results for all regional PPC, display, social media marketing, as well as email marketing campaigns for N-eleven/DealerFire and over 30 auto dealer marketing customers. - Direct SEO initiatives for internal N-eleven/DealerFire sites and all customer websites, including site infra-structure, on-site page content.

- Member of an 11-person ecommerce marketing team for jjkeller.com, a 6000+ product e-commerce and informational website.- Part of a three-person team who wrote content for, maintained, updated, and redesigned assigned areas of jjkeller.com. - Wrote and edited content for promotional emails, e-newsletters, direct mail, product detail pages, resource.

Led a team of five applications software tech support specialists (supporting 7 transportation management-related software programs) in day-to-day work load management, achieving a consistent 90% first call resolution. In addition, was responsible for: - Support Rep performance coaching- Fielding escalated customer helpdesk calls- Client database.

- In-depth knowledge of motor carrier regulations, hours of service, vehicle inspections/maintenance, licensing, and fuel tax reporting- Fielded customer calls and/or emails to resolve software-related and/or regulatory questions or problems. - Fixed customer databases (Access & SQL) when the issue couldn’t be resolved over the phone. - Performed software.

Assist Management Information Office department with setup of new hardware/peripherals and routine pc/mac maintenance. Monitor & assist students in use of campus computers in the residence hall computer labs. Performed new student computer lab orientation training.

Ba, Journalism (Advertising/Public Relations)

Activities and Societies: Student Ad Club. AAF's NSAC - National Student Advertising Competition (Client: Pizza Hut)

Project Management Master Certificate