Sherry Greathouse Email and Phone Number
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SUMMARY📈I am a multifaceted Marketing Director with over 15 years of experience driving growth and efficiency, specializing in healthcare, life sciences, and financial services. I’ve gained best-in-class skills from Fortune 25 companies, and have moved mountains in start-up and fast-growth environments.🏆My accomplishments include full-funnel omnichannel acquisition and lifecycle marketing for both B2C and B2B audiences:• Consistently grew mature Fortune 50 product portfolios by at least 10% YOY with budgets up to $50M• Scaled start-up and new product launches, driving 30% revenue growth in just months. • Optimized digital channels, including lowering Meta and Google Ads cost per acquisition by 50% in 3 months, and optimized the acquisition funnel by 15%. I’ve led high-performing teams up to 15 in remote and in-person environments, and am experienced in navigating matrixed cross-functional teams. 🎙️🤓A LITTLE MORE ABOUT MEMy marketing journey began early - winning a Design-an-Ad contest in middle school, which sparked an ongoing curiosity about marketing's art and science.I am simultaneously scrappy and strategic, obsessed with continuous optimization, and always seeking to enhance customer insights. The best compliments I’ve received from managers include “You were a great hire, I can throw anything at you and you’ll knock it out of the park,” and “I thought I’d hired great employees over the years and you came along and raised the bar.”My ideal culture would find me surrounded people with integrity, work ethic, humor, and positivity. 🧾PROFESSIONAL SKILLS• Strategic planning and thought leadership• Multi-channel campaign planning and execution• Brand and customer lifecycle CRM focus for acquisition, lead generation, and retention• Digital marketing experience including paid search, social, and display• Marketing research and customer segmentation• Foundation in forecasting, budget management, reporting, ROI measurement, and analytics• Sales enablement including ABM strategy, events, and lead-generating collateral.• Presentation development and public speaking for executive audiences• Emerging Agile experience for marketing campaigns
Action Behavior Centers - Aba Therapy For Autism
View- Website:
- actionbehavior.com
- Employees:
- 7277
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Action Behavior Centers - Aba Therapy For Autism
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Senior Director MarketingAutocruitment Jan 2024 - Aug 2024Raleigh, North Carolina, UsManaged in-house digital marketing team of 7 for customer acquisition, overseeing 8-figure annual budget for paid social, search, and email omni-channel campaigns. • Updated paid media buying and creative development to current best practices to lower cost per acquisition by 50%. • Created test and learn agenda for creative and landing page optimization to improve conversions by 25%. • Revamped customer lifecycle communication messaging and operations to uplevel content and streamline processes. • Researched and tested new channels for acquisition growth strategy, and introduced UGC video ads and influencer marketing. • Identified historical trends of acquisition costs to drive improved pricing models and project margins.Company-wide layoffs eliminated role in August 2024 -
Marketing DirectorCvs Health Oct 2022 - Aug 2023Woonsocket, Ri, Us• Hired as first consumer Marketing lead to drive growth, establish brand, and build marketing programs. • Spearheaded new digital channel to bring 30% incremental revenue. Developed go-to-market plan, forecasting model, and sales enablement. • Saved $1.2M with plan to bring agency services in-house with FTEs and martech automation.• Led team in creating omnichannel test and learn plan to increase acquisition funnel 15% YOY.• Initiated evergreen customer journey insights and market research roadmap to improve lifecycle marketing. CVS Health closed this start-up division in August 2023 -
Senior Manager, Marketing Strategy And CommunicationsBlue Shield Of California Oct 2021 - Oct 2022Oakland, California, Us• Led team that manages omnichannel acquisition campaigns, driving market share growth through improved product value proposition, brand positioning, campaign strategy, test and learn agendas, and optimization. Exceeded annual sales goal despite aggressive cost-competitive climate.• Reorganized team after business direction changes and budget reductions to balance workloads and redefine roles.• Enhanced sales enablement tech stack with automation for online appointment schedule and implementation of lead scoring, driving higher lead conversion rates. -
Director, Marketing Program ManagementWells Fargo Apr 2018 - Oct 2021San Francisco, California, UsSupported Digital product (fintech), small business, and consumer checking verticals• Managed team that oversaw 50 marketing campaigns a year; directed strategy through execution and capacity management, ensuring positive ROI.• Chosen from large team as campaign leader for emergency COVID campaigns for Stimulus Payments and PPP small business loans, reaching over 22 million consumers with critical information and helping over 280,000 small businesses get financial relief.• Led cross-functional team for quarterly omnichannel campaigns. Drove $276MM in balances on $30MM budget. Identified channel mix, offer type, and creative strategy for best response rates. • Championed digital payment business case for technology to enable a new channel for marketing inside online banking and increased wallet provisions for new cardholders over 15%. -
Director, Digital Marketing Program ManagementWells Fargo Jan 2014 - Apr 2018San Francisco, California, UsSupported consumer lending group – student and personal loans• Led direct reports and cross-functional teams of 15 from strategy to execution for digital and multi-channel campaigns.• Oversaw personal loan digital strategy and execution, drove 53% YOY increase in booked accounts and $29MM incremental balances despite reduced asset allocations.• Managed student lending digital acquisition marketing strategy. Drove 11% YOY core program balance growth for $450MM in balances.• Directed affinity partner marketing; grew USAA balances 10% YOY two years in a row to over $125MM through new integrated digital and direct mail strategies.
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Marketing LeadGolden 1 Credit Union Jun 2012 - Nov 2013Sacramento, Ca, Us• Led marketing department that drove brand engagement, digital marketing, product marketing, marketing communications, social media, website administration, internal communications and analytics. Received higher-than-company-average scores for manager effectiveness.• Introduced company to targeting marketing and annual marketing planning, driving first enterprise and direct acquisition plans. Aligned branch and consumer-direct efforts and created the first sales lead infrastructure.• Initiated programs to drive new customers and portfolio growth for credit card, auto and deposits, through offers, pre-selection and lifecycle strategies, increasing revenue and establishing KPIs.
Sherry Greathouse Skills
Sherry Greathouse Education Details
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San Francisco State UniversityMarketing Concentration
Frequently Asked Questions about Sherry Greathouse
What company does Sherry Greathouse work for?
Sherry Greathouse works for Action Behavior Centers - Aba Therapy For Autism
What is Sherry Greathouse's role at the current company?
Sherry Greathouse's current role is Marketing Director | Digital and Growth Marketing | Omnichannel Campaigns | Lifecycle Marketing | B2C | B2B | Healthcare | Life Sciences | Financial Services.
What is Sherry Greathouse's email address?
Sherry Greathouse's email address is sh****@****rgo.com
What is Sherry Greathouse's direct phone number?
Sherry Greathouse's direct phone number is +191673*****
What schools did Sherry Greathouse attend?
Sherry Greathouse attended San Francisco State University.
What skills is Sherry Greathouse known for?
Sherry Greathouse has skills like Product Marketing, Marketing Strategy, Marketing, Integrated Marketing, Marketing Communications, Management, Leadership, Strategy, Lead Generation, Direct Marketing, Product Management, Online Marketing.
Who are Sherry Greathouse's colleagues?
Sherry Greathouse's colleagues are Maya Calloway, M.ed, Mary Coleman, Karissa Triska, Alexis Smith, Yû Jang, Jessica Casler, Melanie Mcbreen.
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