Sherry Harding Email & Phone Number

Columbus, Ohio, United States

Helping businesses develop strategies to address industry shifts and marketplace changes to re-energize growth. THE RESULTS:• Updated travel agency web site including navigation roadmap, messaging, design, copy, and imagery to support business model change.• Developing the roadmap for an e-commerce company to source custom products.

Mukwonago, Wi

Energized direct sales skincare line with fresh, updated branding including a new website, catalog, print collateral, consultant onboarding experience, and email marketing. Elevated gifting component increasing reach. Developed processes to integrate and improve both internal and external communications.THE RESULTS:• Increased sales by 17%, new consultant growth +52%, customer growth +13%.• Grew the Holiday Collection by 80%, reaching $1million in revenue.• Created an integrated calendar that coordinated social, email and consultant communications

Columbus, Ohio Area

Goldsboro, North Carolina, United States

Creative force that changed a shelf-goods, basics brand into an innovation and design leader in the wholesale home goods/textile industry. Also developed the processes and discipline to shorten lead times and improve service levels, margins, and inventory turn. Balanced strong analytical and creative skills to develop thoughtful, customer-centric assortment plans that weren’t just pretty but also performed. THE RESULTS:• Grew business by 43% from $14mil to $20mil and improved margins by 2% points.• Adapted launch cycle from 2 to 3 launches, improving cash flow, accelerating inventory turns, and generating better service to customers.• Launched sub-brand (Split P) within 6 months and generated $2mil in additional revenue in 2 years.WHAT COLLEAGUES ARE SAYING:"I have worked for and with Sherry Harding for 11 years and consider her to be a dedicated, hard-working person, excelling with her strategic and analytical skills. Her understanding of the market, overseas travel, and sourcing experience and her proven marketing skills make her an excellent addition to any team!" ~ Bill Welsheimer, VP of Design at Park Designs

Newark, Ohio

Drove the expansion of the retail division including the launch of 7 local store concepts and the creation of the tourist destination, The Homestead. Developed open-to-buy, assortment planning, and inventory management processes. Promoted to direct sales division to drive new product and category development. Later managed promotional plans, catalog creation, and training support.THE RESULTS:• Increased Retail sales by 40% to $25 million.• Evolved Convention Company store into a complete retail experience – an 80,000 sq. ft. temporary store, generating over $4 million annually.• Developed new candle product, pet line, recipe book, and pottery tabletop collection contributing over $100 million in incremental revenue.