Toplyn Communications, LLC works with credit unions, CUSOs, nonprofits and other mission-driven clients to help them communicate their unique products, program offerings and community impact. We specialize in creating engaging website content, donor communications, lead magnets, case studies, thought leadership articles, white papers, and interactive quizzes and tools that deliver value to your readers and measurable ROI for you. My extensive background as a deadline-driven… Show more Toplyn Communications, LLC works with credit unions, CUSOs, nonprofits and other mission-driven clients to help them communicate their unique products, program offerings and community impact. We specialize in creating engaging website content, donor communications, lead magnets, case studies, thought leadership articles, white papers, and interactive quizzes and tools that deliver value to your readers and measurable ROI for you. My extensive background as a deadline-driven digital journalist and editor gives me a special expertise in putting projects that have gone off-course or off-message back on track. If your team finds itself staring down a looming deadline, MY team knows just how to jump in to seamlessly save the day by delivering phenomenal, budget-friendly results. Show less

As a certified volunteer mentor for the Coursera - Goldman Sachs online course 10,000 Women: Assessing Your Business Growth Potential, I mentored female entrepreneurs throughout the world on how to build sustainable enterprises, grow and scale their resources, obtain funding and achieve their long-term business goals.

Developed and executed all aspects of marketing and communications strategy for this $25MM social services agency with 50 programs. Rewrote website to make its content more accurate, engaging and search-friendly for clients, grantors and donors. Developed local marketing strategies to make programs more visible and competitive, created press releases, newsletters, articles, event and fundraising materials, annual reports and email campaigns. Oversaw content strategy and created content and… Show more Developed and executed all aspects of marketing and communications strategy for this $25MM social services agency with 50 programs. Rewrote website to make its content more accurate, engaging and search-friendly for clients, grantors and donors. Developed local marketing strategies to make programs more visible and competitive, created press releases, newsletters, articles, event and fundraising materials, annual reports and email campaigns. Oversaw content strategy and created content and graphics for five social media accounts. Show less

As the flagship publication of Simpler Media Group, CMSWire boasts a verified monthly readership of 2.7 million digital and marketing executives. The site covers digital customer service, martech and the digital workplace. As Submissions Editor, I identified and developed new authors and subject areas. As Editor and Staff Writer, I was responsible for pitching and writing articles, editing, posting to three social media feeds each day and subbing for the Managing Editor during vacations. Show more As the flagship publication of Simpler Media Group, CMSWire boasts a verified monthly readership of 2.7 million digital and marketing executives. The site covers digital customer service, martech and the digital workplace. As Submissions Editor, I identified and developed new authors and subject areas. As Editor and Staff Writer, I was responsible for pitching and writing articles, editing, posting to three social media feeds each day and subbing for the Managing Editor during vacations. Show less

Wrote and edited sponsored white papers and other collateral. Attended Simpler Media conferences as a reporter, session moderator and video interviewer.

Created and implemented documentation to train 15-member technology support team. Developed written procedures for branch data security, customer service, accident reporting, and disaster preparedness.Used extensive knowledge of Excel, Access and Salesforce.com to create and analyze demographic databases which were then published to the national Census website.Mastered all aspects of IT hardware and software support to help keep 150 local staff and a network of 30 computers… Show more Created and implemented documentation to train 15-member technology support team. Developed written procedures for branch data security, customer service, accident reporting, and disaster preparedness.Used extensive knowledge of Excel, Access and Salesforce.com to create and analyze demographic databases which were then published to the national Census website.Mastered all aspects of IT hardware and software support to help keep 150 local staff and a network of 30 computers online and productive throughout 24-hour workday. Certified in Callfinity Help Desk support software, Remedy troubleshooting system and Web-TA online payroll. Show less

Co-founded, capitalized and launched monthly ad-supported newspaper serving the Rye, NY 10580 community. The paper was profitable from Day One, is now published weekly and has become a community institution. Developed features, reported stories, wrote a column and created other content. Oversaw all aspects of production and advertising sales for distribution to 10K households per month.

Designed and executed all aspects of successful $1.2MM capital campaign to build the church’s new parish hall, including strategic planning and identification and cultivation of major donors. Developed and coordinated all donor appeals and outreach -- including a series of 15 informational luncheons -- all marketing and communications, including a regular monthly newsletter, public relations, and the planning and execution of kick-off and wrap-up events. Conducted market research, focus… Show more Designed and executed all aspects of successful $1.2MM capital campaign to build the church’s new parish hall, including strategic planning and identification and cultivation of major donors. Developed and coordinated all donor appeals and outreach -- including a series of 15 informational luncheons -- all marketing and communications, including a regular monthly newsletter, public relations, and the planning and execution of kick-off and wrap-up events. Conducted market research, focus groups, and database analysis to create an annual giving program infrastructure for ongoing annual giving and specialty fundraising purposes.Organized and executed numerous program fundraisers, including launch of the church’s day care center, food pantry, new pipe organ and 50th-anniversary Scouting celebration. Coordinated crisis management communications and acted as liaison between parishioners, community groups and the LAPD following the brutal gang murder of the church’s music director. Show less

Wrote two monthly first-person columns and contributed additional staff reporting for this monthly regional newspaper with circulation of 22K.

Promoted four times to lead department of 25, including 20 MBAs, which managed new product development and non-securities product pricing for Merrill Lynch’s retail sales force of 10,000 account executives in over 500 offices.Shepherded over 50 new products and underwritings to market, including several iconic financial product innovations such as TIGRs zero-coupon bonds, IRA accounts, money market accounts, Merrill Lynch Venture Capital, and the original home equity line of… Show more Promoted four times to lead department of 25, including 20 MBAs, which managed new product development and non-securities product pricing for Merrill Lynch’s retail sales force of 10,000 account executives in over 500 offices.Shepherded over 50 new products and underwritings to market, including several iconic financial product innovations such as TIGRs zero-coupon bonds, IRA accounts, money market accounts, Merrill Lynch Venture Capital, and the original home equity line of credit.Pioneered a market segmentation approach to ML & Co. client base, including identification and development of offerings for key small business, emerging investor, and asset management opportunities.Initiated and implemented a disciplined, analytical approach to new product development and pricing, which included financial modeling and development of metrics to measure product success. Show less

Managed all aspects of Cycle Canned Dog Food product line, including coordination of advertising and promotion strategy, development and launch of packaging innovations, responsibility for setting and meeting volume projections and interface with sales force.

Gained in-depth exposure to every functional area of the firm through participation in extremely selective one-year rotational training program.Transferred to San Francisco office to develop new business base of high-net-worth individual and small institutional clients