Development and implementation of marketing and branding strategy Lead and Work closely with media, Branding agency, Digital creative on implementing and optimizing marketing initiativesVertical advertisement buying, tracking and monitor resultsOn behalf of company participating in various national film festivals

The main job responsibility is to devise an online marketing strategy in order to raise awareness of the University and increase applications from Chinese students, building relationships with most popular Chinese websites, social media and search engine. Strategy of putting advertisement on the specific Web based on the action of target market, the main channels include education vertical site ; Baidu PPC and mini brand zone; social media advertisement (Weibo and Wechat account advertisement). It took two moths to research, analysis of competitors, set up strategies, budget estimate, negotiation with Chinese Company and monitor the results. Finally, this marketing plan has won high affirmation and being implemented by the University.