Head of marketing for professional (B2B) data analytics company that provides big data solutions to Fortune 500 companies. Primary verticals and segments: Manufacturing, Distribution, Wholesaler, Healthcare, Cleaning & Hygiene, Industrial, Office - Syndicated Market Data (market size, share, and growth by product categories, end-user customer segments, and distribution channels) - Channel Sales Analytics (100+ model outputs) - M&A Data Services

Led marketing and creative services team in corporate brand, product, lead generation, sales enablement and managed services.- Brand, PR & Corporate Communications- Digital Marketing: Website Creation, Content Development, Social Media, Paid- Outbound Marketing: Email, Webinars, Events and Trade Shows- Lead Generation, CRM, Campaigns- Product Marketing, Product Launch and GTM planning- B2B Sales Enablement, Collateral, Training- Pitch work, Proposals/RFPs- New Client Onboarding, On-Site Consultations- Project Management / Managed Services

Led residential and SMB sales and marketing efforts, managing team of 100+ employees across Marketing, Retail Stores, and Direct Sales, and partnered with corporate marketing, product marketing, media agencies and internal department to achieve subscriber, revenue and KPI goals. - Direct Marketing / Acquisition Campaigns (Media, Print, OOH) - Integrated Marketing Campaigns (aligning corporate with local markets) - Competitive Data / Insights and Business Analysis - New Product and Program Deployment - Customer Communications / Messaging / Collateral - Marketing Operations and Project Management for Digital Conversions, Rebrands, Product & Pricing Changes and New Product GTM - Sales Enablement: Communications, Collateral, Training and Support - Retail Store Management, Promotions and POP, Sales Enablement - Direct Sales Management, Sales Training, Commission Programs - Small business sales, lead generation, chamber relationships, gatekeeper campaigns,

Reporting to the CEO, led corporate marketing to grow the PBT brand, marketshare and franchise program. - Brand Marketing and PR - Integrated Marketing: Mass Media, Digital, Email, Direct Mail, Store POP - Franchisee Consulting / Marketing and Media Planning for franchisees - Retail Marketing, In-Store Merchandising, New Store Openings - New Product Deployment, Store Promotions, Partnership Marketing - Customer Engagement and Loyalty Programs (CRM) - Market Research and Focus Groups - Marketing Operations and Program Deployment (Supply Chain, Store Opening kits, Call Routing)

Reporting to the Director of Marketing, I worked alongside a team of Sales, Marketing, and Customer Service professionals to improve customer experience and increase customer life span with TV, Internet and Phone services - Loyalty Campaigns and Retention Programs - Customer Communications - Winback and Competitive Campaigns - Market Research - Sales Channel Management - Call Center Sales & Customer Care

Led the opening of a newly constructed call center to support the launch of a new product/service. I managed several areas of the call center including inbound sales, installation, technical support, and customer escalations. - Inbound Sales - Customer Service and Retention - Training and People Management - Call Center Management - Technical Support: Porting, Provisioning, Quality Assurance