Marketing Systems Coordinator
Current- Responsible for the coordination and implementation of marketing efforts between the corporate web site, web store, and marketing automation software.
- Created and monitored email marketing and lead generation/nurturing campaigns using a marketing automation platform
- Implemented social media campaigns on multiple platforms and tracked performance metrics
- Reviewed marketing leads and worked cross-functionally to ensure proper funnels to Sales team
- Designed and programmed a Customer Portal to share resources with external partners