Sherry Oneida Email & Phone Number

Illinois, United States

Working within sites of care for patients with Thyroid Eye Disease. Tepezza is the only FDA approved infused drug used in this disease state. Also working with Uplizna a newly acquired drug for Neuromyelitis Optica Spectrum Disorder.

Princeton, New Jersey

Responsible for gaining appropriate and optimal coverage, coding and payment policy for Dermatology Drugs. Instruct healthcare providers and billing managers regarding reimbursement. Execute overall management of coverage, coding and reimbursement processes. Remove barriers related to scheduling and working with Territory Managers and District Business Managers in Dermatology. Establish favorable payor coverage policies, ensuring fair and consistent payment. Interacted with physicians, nurses, billing staff, hospitals, and pharmacies. Deliver value added presentations to office personnel as well as physicians. • Support Ilumya for Moderate to Severe Plaque Psoriasis • Support Levulan for Actenic KeratosisTerritory:Utah, Idaho, Wyoming, Montana, Colorado, South Dakota, Nebraska

Western Region

Responsible for optimizing access for Photrexa Viscous, Photrexa and the KXL System for Corneal Crosslinking by understanding and addressing reimbursement as well as patient access challenges in all sites of care / Leverages technical expertise and experience to deliver reimbursement education to health care providers (HCPs) prior to delivering therapy / Manages access issues as patient-specific therapy is initiated / Leads action plans to resolve claim issues post-therapy / Establishes and deepens relationships through quality interactions with Commercial Carriers and HCPs• Responsible for addressing coverage, coding and payment (CCP) issues in all Physician offices. Working with Sales Directors and Sales reps to provide reimbursement support for Prior Auths before surgery and after surgery for proper claim submission and appeal support for denied claims. EOB support as well.• Working with all Commercial Payors for Positive Payor Policies to cover Corneal Cross-Linking. Avedro has the only FDA approved Cross-Linking device. This is a combination therapy for both the medical device as well as the Pharmaceutical Riboflavin drops. Reimbursement is key to the success of this surgery.• Launched with the miscellaneous J code of J3490 and a Permanent J code was awarded January of 2019• Leader in all Field Reimbursement Managers for Productivity, urgency and Organization. • Successfully educated HCPs by completing 100% of reimbursement educational in-services prior to surgery as evidenced by the lack of reimbursement issues in the West Region.• Awarded an ‘exceeding expectations’ performance rating for 2018AWARDS 1 Award for Sense of Urgency in addressing issues. 3 Awards for Commitment to People and Passion for Excellence. 4 Awards in Productivity for Accounts and Organization for territory.

Jersey City, New Jersey

Responsible for securing optimal coverage, access and reimbursement for RADICAVA an infusible Drug for ALS, with major commercial and government regional payers from launch. Educated healthcare providers and billing managers regarding reimbursement. Established favorable payor coverage policies, ensuring fair and consistent payment. Interacted with physicians, nurses, billing staff, hospitals, and pharmacies handling overall management of coding, and reimbursement processes.Provided buy and bill support to all sites of care / liaison to ALS state societies / single point of contact• Executed formal coverage guidance and policy inclusion for all assigned accounts through tactical execution of market access launch strategy • Created pull-through messaging for every targeted health care plan to ensure field sales understanding and seamless claim processing regarding to coverage, coding and payment• Collaborated with sales and marketing in the development and execution of strategic solutions to address access and reimbursement issues• Played integral role in creation and execution of account management and payer profile tools• Co-created market access marketing materials for payers and HCPs as well as educational reimbursement resources for field sales at launch • Conceptualized and developed on-going training resources for Physician officesAWARDS Discovered new sites of care (SOC) for patients including in-home and hospital infusion centers, doctors offices, and free-standing centers, and provided inservice education covering purchasing and administration.  Exceeded launch goals for Radicava in 2017 by 25% in the Western Region with zero low paid claims.

Responsible for gaining appropriate and optimal coverage, coding and payment policy for Rheumatology, Oncology and Kidney Transplant Infusible Drugs. Instructed healthcare providers and billing managers regarding reimbursement. Executed overall management of coverage, coding and reimbursement processes. Removed barriers related to scheduling and working with Territory and District Business Managers in all disease states. Established favorable payor coverage policies, ensuring fair and consistent payment. Interacted with physicians, nurses, billing staff, hospitals, and pharmacies. Delivered value added presentations such as Physician Quality Reporting Initiative (PQRI) and Medicare and Health Information Technology (HIT) to customers.• Supported Orencia, Infused Biologic and Sub-Q for RA• Oncology Drugs: Yervoy, Ixempra, Opdivo, Empliciti, and Sprycel• Kidney Transplant Drug: NulogixAWARDS 3 Hero Awards (Launched 3 new drugs in a single year, exceeding reimbursement values raising the West Territory to top ranking) Supported multiple new indications for Opdivo, successfully gaining acceptance in the competitive market. Leadership Award (2015-2017) Embraces Teamwork Award (2016) Leads Strategically Award (2017)

SENIOR INFUSION SPECIALIST / MANAGED CARE COORDINATOR (UT, ID, MT) 2004 - 2006 Responsible for driving favorable coverage, access and reimbursement for Tysabri. Worked with 5 Biogen- Idec Area Business Managers to facilitate infusion sites for MS patients. Supporting Tysabri for Multiple Sclerosis. Established infusion sites and located new facilities. Conducted infusion in services for physicians, nurses, and pharmacists on mixing, administration and storage. Conducted group one on one meetings with Pharmacy & Therapeutics committees to get drug on formulary. Educated hospitals and all sites of care on correct coding. • Developed and maintained relationships with C-Suite executives at major academic institutions • Exceeded all performance metrics in 2004, 2005 and 2006• Provided guidance to regional sales directors on the execution of national sales strategies and attainment of sales goals• Assisted director in the development of measurable management by objectives for performance and sales goals for national team• Played an instrumental role in the creation of brand marketing resources • Served as market access expert to internal stakeholdersAWARDS Western Region Siebel Champion – Accessed internal database of key infusion site accounts to expand market access. Secured 50% more sites in database for Siebel than any other of the 25 Senior Infusion Specialists with Elan.

Executed sale of home infusion IV therapies. Presented educational seminars to Physicians and staff. Negotiated contracts with key payors to drive business. Wrote new contracts for therapies using J-codes, C-Codes, and HCPCS codes etc for billing and reimbursement. Delivered continuing education presentations (CE) presentations to insurance-company case managers, medical directors, and CEO’s. Revised contracts and pricing to add new therapies.Responsible for driving favorable coverage, access and reimbursement for all Coram products. • Payors Supported: Blue Cross / Blue Shield, Aetena, DMBA, Valuecare, UHC etc.• Drugs Supported: Antibiotics, TPN (Total Parental Nutrition), ENT (Enterals), IVIG (Intravenous Immunoglobulin), Aralyst (used in Alpha-1 patients), Chemotherapy and Pain Management.• Recruited by Coram Healthcare due to excellence in role with Ascentra • Worked closely with sales, advocacy, patient services, nurse educators and marketing to support the patient journey • Utilized competitive intelligence gained from payer and HCP interactions to aid in brand forecasts and strategies as well as to develop tactics for engaging customers in the changing healthcare environmentAWARDS Achieved leader in Aralast sales out of 50 representatives nationwide. Generated $1.3 million in additional annual revenue via development of major new IVIG clinic in Northern Utah. Selected to serve as acting District Sales Manager while manager was on active military duty. Increased growth by consistently creating new contracts, raising revenues from $25 to $200 million

Sold home medical equipment, oxygen and respiratory equipment. Taught and instructed proper billing and correct coding for reimbursement Presented educational seminars directly to physicians and through in-services.• Payors supported: Blue Cross / Blue Shield, Aetna, Cigna, DMBA, Valuecare, UHC • Products supported: Home Medical Equipment, Oxygen and Respiratory equipment AWARDS  Number one sales rep in oxygen sales out of 50 reps nationwide  Top in sales in CPAP and BIPAP machines for sleep apnea  Most sales in the electric Jazzy Wheelchairs  Developed many previously untapped markets within the Wasatch Front including senior care centers

Bachelor Of Science In Marketing, Business, Management, Marketing, And Related Support Services

Bachelors of Science in Business Marketing

High School Dipolma, General

Highschool