Sherry O'Quinn, an experienced pharmacist and market access expert, serves as the Managing Principal at MORSE Consulting. With over 25 years of diverse experience, including more than a decade with the Ontario Public Drug Plan and 8+ years in consulting, Sherry brings extensive knowledge and a unique perspective to pharmaceutical market access strategy, particularly within the realm of public payer reimbursement & pCPA negotiations.In her role as the leader of MORSE's consulting services, Sherry provides innovative reimbursement solutions tailored address the specific challenges of the public reimbursement process, ensuring alignment with the firm's vision and methodology. Her leadership ensures that MORSE clients receive high-quality work and achieve optimal outcomes in navigating complex reimbursement negotiations.During her tenure in government, Sherry played a pivotal role in the development of the pCPA framework and initial negotiations, and oversaw critical functions such as ON Drug Submissions, Negotiations & Product Listing Agreements (PLAs), and contributing to policy and formulary management decisions. She has direct experience in over 400 public payer negotiations (pCPA & ON), developing a deep understanding of the intricacies of public payer decision-making processes and pCPA operations. Sherry's background as a pharmacist, spanning both hospital and retail settings, coupled with her extensive expertise in drug plan operations & pCPA negotiations, positions her as a trusted advisor and respected professional in the industry.Known for her integrity, respectfulness, and collaborative approach, Sherry excels in engaging with diverse stakeholders, both internally and externally. She values understanding varied perspectives and fosters collaborative relationships to develop sustainable solutions that benefit all parties involved. Her commitment to excellence and dedication to driving positive change in the realm of pharmaceutical market access make her a valuable asset to MORSE Consulting and its clients.